Revenue distribution by sectors:

• Outdoor products: approx. 60%
• Coolers and drinkware: approx. 30%
• Apparel and accessories: approx. 10%

TOP 3 markets:

• USA: approx. 75%
• Canada: approx. 10%
• Europe: approx. 8%

YETI Holdings, Inc. generates the majority of its revenue from outdoor products, particularly from its popular coolers and drinkware. The U.S. market dominates with a share of about 75% of total revenue, followed by Canada and Europe. These markets are crucial for the company as they represent the main sales regions for its high-quality and durable products.

Production Sites: USA, China, Philippines, Vietnam

YETI Holdings, Inc. produces its products at various international locations. A large part of the production takes place in Asia, especially in China, the Philippines, and Vietnam. These sites enable the company to benefit from cost-efficient production opportunities.

In addition, YETI also has production capacities in the USA to manufacture certain products locally and diversify the supply chain. This helps the company to flexibly respond to market demands and optimize delivery times.

Revenue Growth: Estimated 10-12% annually (2025-2027)

Market Expansion: Focus on international markets

YETI Holdings, Inc. pursues a strategy aimed at sustainable growth and market expansion. A key element of this strategy is the exploration of new international markets to reduce dependence on the North American market and diversify revenue growth.

The company is also investing in expanding its product portfolio, particularly in the outdoor and lifestyle product categories. This diversification is intended not only to strengthen the existing customer base but also to attract new customer segments.

Another strategic focus is on enhancing brand presence and direct customer interaction through the expansion of the e-commerce channel and optimization of digital marketing strategies. This is intended to increase customer loyalty and enhance brand awareness globally.

Main raw materials: Stainless steel, plastics, textiles

Countries of origin: China, Vietnam, USA

YETI Holdings, Inc. sources the main raw materials for its products, such as stainless steel and plastics, mainly from China and Vietnam. These countries are known for their extensive production capacities and cost-effective supply chains. Textiles used for some of their products also come from these regions, with the USA also playing a role, especially for specialized materials and design requirements.

The dependence on these countries is typical for the industry as they enable cost-efficient production. YETI also emphasizes the quality and sustainability of the materials, which is reflected in their choice of suppliers.

Market share: 12% (2024, estimate) Brand awareness: High

YETI Holdings, Inc. has gained a significant competitive advantage through its strong brand awareness and the high quality of its products. The brand is particularly well-known in the USA for its rugged and durable outdoor products, which secure a loyal customer base.

Another advantage is the continuous product innovation, which allows YETI to stand out from competitors. Investments in research and development as well as a commitment to sustainability further strengthen the market position.

However, YETI operates in a fiercely competitive market, especially with competitors like Hydro Flask and RTIC, who offer similar products often at lower prices. Nevertheless, YETI remains competitive due to its premium positioning and strong customer loyalty.

Institutional Investor Share: 65% (estimated, 2025)
Insider Buys/Sells: No significant transactions in the last quarter (2025)

The institutional investor share in YETI Holdings, Inc. is approximately 65%. This indicates a strong interest from institutional investors, which is often seen as a vote of confidence in the company's long-term stability and growth potential.

There were no significant insider transactions in the last quarter, suggesting that the company's executives and insiders do not currently anticipate any major changes in the company's valuation. This can be interpreted as a sign that the management is satisfied with the current corporate strategy.

Market share of YETI Holdings, Inc.: 10% (estimated, 2025)

Main competitors and their market shares:

1. The Coleman Company (Newell Brands): 15%
2. Igloo Products Corp.: 12%
3. Hydro Flask (Helen of Troy Limited): 11%
4. RTIC Outdoors: 8%
5. Pelican Products, Inc.: 7%
6. OtterBox (Coolers): 5%
7. Engel Coolers: 4%
8. Grizzly Coolers: 3%

YETI Holdings, Inc. has secured a solid market share of approximately 10% in the premium segment of the outdoor and cooler box industry. The main advantage of YETI lies in its strong brand recognition and perception as a premium brand known for quality and durability. This brand strength represents a significant moat, as it allows the company to command higher prices and maintain a loyal customer base.

Compared to competitors, YETI has a clear advantage in brand perception and marketing. Companies like The Coleman Company and Igloo may have larger market shares, but they are more positioned in the mass market and primarily compete on price.

Hydro Flask and RTIC Outdoors also provide strong competition, especially in the area of water bottles and more affordable alternatives. Nevertheless, YETI remains competitive through its innovation and introduction of new product lines.

Overall, YETI has a significant moat due to its brand strength and product quality, but they must continue to innovate to maintain their lead over competitors.

Revenue Growth: 10% (2024) Profit Growth: 8% (2024) Market Share in the Premium Segment: 25% (2024)

YETI Holdings, Inc. recorded a revenue growth of 10% in 2024, attributed to a strong brand presence and innovative product lines. The company has expanded its market share in the premium segment to 25%, highlighting its position as a leading provider in this area.

The 8% profit growth in 2024 indicates that YETI is able to manage its costs efficiently while growing profitably. These figures suggest that YETI has a solid financial foundation and potential for further growth.

Investing in YETI could prove advantageous, especially if the company continues to expand its product range and enter new markets. Analysts may also have positive expectations for the company's future development based on its past performance and market strategy.

Dividend payment: No dividend (as of 2025)

YETI Holdings, Inc. currently does not pay a dividend to its shareholders. The company has focused in the past on reinvesting its profits into the growth and expansion of its business activities rather than distributing dividends.

This strategy is typical for companies in a growth phase that prefer to invest their resources in developing new products, entering new markets, or improving existing processes. Investors who invest in YETI typically do so with the aim of benefiting from share price increases rather than expecting regular dividend payouts.