ZEEKR Intelligent Technology Holding Limited (Zeekr) operates as a premium new energy vehicle group.
Through developing and offering next-generation premium BEVs and technology-driven solutions, the company aspires to lead the electrification, intelligentization, and innovation of the automobile industry. The company focuses on innovation in BEV architecture, hardware, software, and the application of new technologies. It has strategically spearheaded the premium intelligent BEV market with uni...
ZEEKR Intelligent Technology Holding Limited (Zeekr) operates as a premium new energy vehicle group.
Through developing and offering next-generation premium BEVs and technology-driven solutions, the company aspires to lead the electrification, intelligentization, and innovation of the automobile industry. The company focuses on innovation in BEV architecture, hardware, software, and the application of new technologies. It has strategically spearheaded the premium intelligent BEV market with unique positioning, featuring a strong sense of technology, in-house R&D capabilities, stylish design, high-caliber performance, and a premium user experience.
Powered by SEA, an open-source modular platform from Geely Holding, the company’s new energy vehicles benefit from streamlined R&D, cost efficiency, and seamless technology integration. As a premium BEV brand incubated by Geely Group, the company leverages its engineering expertise, supply chain strength, and manufacturing capacity to scale production efficiently. The company’s in-house technology hubs in Sweden and China drive innovation in intelligent mobility, battery, and energy solutions, enabling rapid product iteration and external engineering services. The company elevates the customer experience with a vast network of offline touchpoints, integrated online communities, and comprehensive charging solutions, while strategically expanding into international markets to foster growth and innovation. Zeekr’s vehicle design is led by the pioneering design team in Gothenburg, Sweden. With a focus on global aesthetics, the team has crafted the distinctive design of Zeekr vehicles, such as Zeekr 7X, and Zeekr MIX.
Vehicles
In 2024, the company delivered 222,123 Zeekr vehicles.
Zeekr 001
Zeekr 001, the company’s first mass-produced BEV, is a premium crossover shooting brake developed with proprietary R&D, deep market insights, and the SEA platform. Launched in April 2021, with deliveries beginning in October 2021, it was the first mass-produced BEV with over 1,000 km CLTC range. In October 2023, the company introduced the Zeekr 001 FR, a high-performance variant featuring a lightweight carbon fiber body, 800V Qilin battery, and quad e-drive system, achieving 2.02s 0-100 km/h acceleration and a 280 km/h top speed. In 2024, the company launched upgraded versions of Zeekr 001 with Zeekr Intelligent Driving 2.0 and significant performance, safety, and intelligence upgrades.
Zeekr 009
Zeekr 009, the world’s first premium pure-electric MPV, was launched in November 2022, with deliveries beginning in January 2023. In April 2024, the company introduced the Zeekr 009 Grand, a luxury four-seater flagship MPV featuring enhanced safety, privacy, and intelligence. It is built on an 800V electrical system, powered by 5C Qilin Battery, and features dual Qualcomm Snapdragon 8295 chips for an intelligent front and rear cabin experience. The latest Zeekr 009 in 2024 is available in six-seater and seven-seater configurations, offering industry-leading safety, comfort, performance, and intelligence. It features a one-piece high-strength aluminum rear-end structure, achieving a CNCAP 5-star safety rating.
Zeekr Upscale Sedan Model
In December 2023, the company launched its first luxury sedan model. Built on an 800V high-voltage architecture, the dual-motor version accelerates from 0–100 km/h in just 2.84 seconds, making it one of the fastest EVs in its class. It features the self-developed Golden Battery, achieving a CLTC range of up to 688 km, while the long-range version extends up to 870 km. The 800V system supports ultra-fast charging, adding 610 km of range in just 15 minutes. The company’s upscale sedan model is also equipped with the Zeekr AD system, powered by dual NVIDIA Orin X chips delivering 508 TOPS computing power. Deliveries began in January 2024.
Zeekr 7X
The company officially unveiled and began the delivery of its Zeekr 7X, the first pure-electric luxury five-seater SUV, in September 2024. The Zeekr 7X is built upon the brand's proven automotive engineering heritage and achieved comprehensive technological advancement through its upgraded SEA Architecture platform. By the end of 2024, the Zeekr 7X demonstrated strong competitive performance in the market, achieving cumulative sales of more than 38,000 units within three months of its launch. This sales accomplishment validates its position as a category leader in the pure-electric family SUV market.
Zeekr X
Zeekr X has completed the delivery of left and right rudder models in over 30 countries around the world in 2024, and it has been widely praised both domestically and abroad. Zeekr X has released sentinel mode, ambient light, intelligent B-pillar face recognition function. With excellent safety and environmental performance, it has won ENCAP and Green NCAP double five-star certification and was officially awarded the Best Small SUV of the Year and the Best Pure Electric Vehicle of the Year by ENCAP.
Zeekr MIX
The company released Zeekr MIX, its MPV model, in April 2024. Zeekr MIX is a five-seat, family-oriented vehicle. The Zeekr MIX redefines the concept of an everyday driver, seamlessly combining ample space, outstanding safety, and agile handling. As the first model built on the company’s SEA-M architecture, the Zeekr MIX boasts up to 93% in-cabin space utilization, maximizing interior space through innovative packaging and a capsule-style exterior. Two front-row seats that can swivel 270 degrees and a movable central console enhance cabin versatility, enabling ‘9+N’ cabin scenario modes and flexible seating arrangements. The company officially launched and commenced deliveries of the Zeekr MIX in October 2024. Zeekr MIX is the first electric vehicle to be collected in the Shanghai Auto Museum.
Research and Development
In 2024, the company’s research and development expenses amounted to RMB9,720.2 million (US$1,331.7 million).
Battery Solutions
The company’s Zeekr vehicles are equipped with safe, efficient, and durable battery solutions tailored for different models. Zeekr’s 800V ultra-fast charging battery technology offers three advanced solutions for optimal performance and efficiency: (1) The Qilin Battery enables 10%-80% SoC charging in just 15 minutes, providing high energy density and extended range, (2) The Shenxing Battery supports 10%-80% SoC charging in 11.5 minutes, delivering ultra-fast charging with excellent durability, and (3) The self-developed Golden Battery achieves 10%-80% SoC charging in only 10.5 minutes, setting a new benchmark for high-performance fast-charging technology. With these three solutions, Zeekr continues to push the boundaries of battery efficiency, speed, and endurance in the BEV industry. For instance, the Zeekr 001 FR features an 800V Qilin battery for superior range and charging speed, while the Zeekr 7X features the self-developed Golden Battery.
Charging Solutions
Charging is key to BEVs’ performance, user experience, and the BEV manufacturers’ business development. As such, the company has made efforts to advance its charging capabilities to help deliver a superior experience to drivers of its BEVs. Through Zeekr Power, an entity in which each of Geely Auto and the company owns 70% and 30% equity interest, respectively, the company has built an extensive network of charging solutions that offers efficient and convenient power access to customers.
The network of Zeekr-branded charging solutions spans across China, including at-home charging solutions, on-the-road charging solutions, and mobile charging services.
At-Home Charging Solutions
The plug-and-charge at-home charging solutions feature a 7kW/11kW/20kW charging pile installed at customers’ own parking spaces. In addition to charging, these home-use charging piles enable other user-friendly functionalities, such as remote engine start, automatic vehicle recharge, shared vehicle control among family members, and automatic malfunction detection.
The company’s customers may place orders for the home-use charging piles through the Zeekr APP. The company helps customers complete the electricity setups and offers assistance and guidance through the entire installment process. As of December 31, 2024, over 100 thousand customers had chosen to order and install the company’s at-home charging solutions.
On-The-Road Charging Solutions
The on-the-road charging solutions comprise charging stations operated by Zeekr Power. The Zeekr APP also helps drivers locate and get to nearby third-party charging stations. As of December 31, 2024, there were 1,468 Zeekr charging stations operated by Zeekr Power, including 801 ultra charging stations, 397 super charging stations, and 270 light charging stations, covering over 170 cities in China. As of December 31, 2024, there were over 90 thousand third-party charging stations with over 1.06 million charging piles on the Zeekr APP, covering 337 cities in China.
In particular, the on-the-road charging solutions comprise the following:
Ultra Charging Station: The ultra charging stations provide up to 800kW chargers to customers, which allows the charging process to be shortened by approximately 70% to 81% compared to conventional 150kW–240kW chargers. The liquid-cooling technology uses 24.0mm–27.5mm diameter charging cables, making it significantly lighter than conventional cables and allowing drivers to plug in the cable with one hand. The ultra charging stations, in particular, provide users with an ultimate charging experience through the company’s proprietary ultra-fast charging technology developed by Ningbo Viridi.
Super Charging Station & Light Charging Station: Customers who need a prompt quick recharge can use the super charging stations and light charging stations that are installed with up to 240kW chargers and up to 20kW light chargers, respectively.
Ningbo Viridi
Ningbo Viridi is one of the company’s subsidiaries that generates revenue by implementing the production, sales, and after-sales services relating to battery packs, motor and electric control, charging solutions, and energy storage products and systems.
Zeekr Tech EU
Zeekr Technology Europe AB, or Zeekr Tech EU/ZTE, is the company’s Sweden-based R&D center.
Collaboration and Strategic Partnerships
Collaboration with Geely Group
As a BEV brand incubated by Geely Group, the company’s collaboration with Geely Group and its portfolio brands is crucial to its business. To date, the company has collaborated with Geely Group in various key aspects relating to BEV business, such as research and development, procurement, manufacturing, and logistics, which, among others, allow the company to have a stable supply of industry-leading components.
Partnership with Third Parties
The company has built robust relationships with established businesses and brands along the BEV value chain and related segments.
The company’s strategic partners: The company collaborates with many leading businesses that generate a synergy effect with it in the long term. It is working with Waymo, a leader in L4 autonomous driving technology, to supply vehicles for the Waymo One Fleet. The vehicles are purpose-built TaaS vehicles based on SEA-M, which is an advanced version of SEA and a high-tech mobility solution that supports a range of future mobility products, including robotaxis and logistics vehicles.
The company’s supply chain collaborators: The company forms collaborations with a spectrum of suppliers. For instance, the Zeekr 009 is the first mass-produced BEV model equipped with Qilin battery, which gives it a 900km maximum CLTC range. The diversified supply chain collaborators offer the company advantages in supply chain safety, commercial arrangements, as well as access to new technologies. In the company’s procurement process, it chooses suppliers based on a variety of factors, such as technological expertise, product quality, manufacturing capacity, price, and market reputation.
Sales and Services
Direct Sales and Service Model
The company adopts a customer-oriented and go-to-market philosophy. The company’s professional, efficient in-house sales and marketing team is in charge of its DTC sales network, especially in key aspects, such as site selection, construction, and operation of its sales centers, as well as a series of delivery and after-sales services. The company is committed to building a DTC sales model to provide customers with a full lifecycle superior experience and value-added services.
The company’s sales network consists of various offline locations, including Zeekr Center, Zeekr Space, Zeekr Delivery Center, and Zeekr House.
Zeekr Center: The company’s Zeekr Center, the high-end showroom of its brand and products and the hub for customer community, events, and interaction, is conveniently located in urban commercial centers where the company directly engages and interacts with customers. Zeekr Center is the key touchpoint in the company’s sales and service network, through which the company interacts with prospective or existing customers to build its community, enhance its brand reputation, and understand their demands. Each Zeekr Center typically takes up 300 square meters to 600 square meters, giving its customers ample space to hold offline events or have leisure time.
Zeekr Space: The company’s customers try out its products and technologies, as well as a wide range of events in Zeekr Space, which usually takes up 100 square meters to 300 square meters in commercial areas. The company has also launched Pop-Up Zeekr Spaces in China, which have more flexible leasing terms than the usual Zeekr Space and help the company get in touch with an expanded customer base.
Zeekr Delivery Center: The company uses Zeekr Delivery Centers for product delivery, most of which are located at facilities with large areas outside urban commercial centers to allow for vehicle storage and simultaneous delivery.
Zeekr House: The company launches additional Zeekr House in areas where car dealer shops are located across different tiers of cities in China, which allows the company to utilize the cluster effect and provide its customers with a superior one-stop experience. Leveraging the service network of the company’s sister brands in Geely Group, the company plans to develop its Zeekr House cost-effectively and rapidly with its own Zeekr brand and design.
Through the Zeekr APP, prospective customers can place orders by paying a nonrefundable order deposit or production deposit. Relying on the company’s strong supply chain management capabilities inherited from Geely Group, the company enables its customers to choose from a vast pool of configurations, such as vehicle color, wheel hub size and style, air suspension system option, automatic door option, sound system, intelligent air conditioning package, and seat ventilation. For all Zeekr vehicles, within 72 hours after the payment of the non-refundable order deposit (the ‘Configuration Confirmation Period’), the company will notify prospective customers to confirm various details about the vehicles. Upon the lapse of the Configuration Confirmation Period, the orders will automatically be locked, and the customers will not be allowed to change the configurations of their vehicles. The company’s delivery specialists will follow up with customers on pre-delivery matters, such as vehicle financing services and home charger installation. Once the vehicles arrive at delivery centers, the company’s delivery specialists will contact the customers to arrange delivery, and the customers will pay the remaining purchase amount upon vehicle delivery.
Customer Community
The Zeekr APP provides the company’s customers with a closed-loop service that covers the full cycle of their purchase. Through the Zeekr APP, the company’s customers learn about its brand, products, technology, purchase options, and financial services.
The company organizes online and offline customer activities to share user experience and product knowledge. In 2024, the company organized over 4,808 customer events, such as Z-Talk seminars, Z-Speed racetrack experience activities, factory visits, and road trips, reaching approximately 65,641 audiences across approximately 154 cities. The company’s users also co-develop Zeekr branded merchandise with it. The company has achieved a positive loop of user referrals. Especially, the company establishes a close partnership with customers with influence and referral capabilities via various offline events. In addition, the company has developed a user rewarding and growth system.
After-sales Services and Value-added Services
The company’s after-sales services comprise a suite of lifetime caretaking packages to customers that cover the entire product lifecycle, such as quality assurance, roadside assistance, 5G data package, and recharge services.
Warranty Policies: The company’s warranty package for its BEV models provides comprehensive extended protection for different types of vehicle purchasers pursuant to their purchase uses.
Zeekr Care: Zeekr Care is the company’s customer support initiative. It uses intelligent solutions to remotely monitor vehicle conditions and diagnose potential technical issues. If the vehicle malfunctions, drivers may request immediate roadside assistance online and the 24/7 user companion through its nationwide service network. Zeekr Care covered 31 provinces in China and 38 countries as of December 31, 2024. In 2024, Zeekr Care had performed approximately 38,000 instances of accident roadside assistance in China.
Other Customer Services: The company also provides a suite of customer services that it brings to their homes, such as doorstep maintenance, through its ‘Zeekr Carefree Packages.’ In addition, Zeekr Power began to offer ‘Power Delivery’ services since the fourth quarter of 2021. Upon request, the company drives customers’ BEVs to nearby charging stations and brings them back to customers’ designated place when the charging is finished. As of December 31, 2024, Power Delivery services had covered 44 cities in China.
The company offers a variety of value-added services to serve and engage its customers. For instance, the company plans to offer short to long-term vehicle subscriptions to attract users to drive its BEVs. The company also offers certification services to users’ pre-owned vehicles in connection with their vehicle trade-ins. The company provides a variety of products relating to mobility life that it sells through its online community. The company also collaborates with Genius Auto Finance, a vehicle financing solution provider under Geely Auto, as well as a number of commercial banks, such as Bank of China, Industrial and Commercial Bank of China, and China Construction Bank, with quality service capabilities, to facilitate auto finance for its customers.
Marketing
The company mainly uses online marketing campaigns to further enhance its brand equity and acquire customers. These primarily include the Zeekr APP, the company’s official accounts on online social media platforms, such as Weibo and WeChat, and advertising placements on online portals, such as general news portals and auto news portals. The company proactively collaborates with KOLs and KOCs to promote its brands through their social media channels. In addition, the company’s customers often create and promote online content regarding its products and brand, giving the company a strong word-of-mouth referral on the internet. The company also uses its offline sales network to attract traffic and convert prospective leads.
Supply Chain
The company purchases assembled vehicles under Cooperation Framework Agreements with Geely Group.
Intellectual Property
As of December 31, 2024, the company had 2,277 patents (including 192 invention patents) and 3,904 pending patent applications, which it has invested significant resources to develop. In addition, the company has been licensed 589 and 1,769 registered trademarks in mainland China and overseas from Geely Holding, respectively, and Geely Holding has 1,084 pending trademark applications relating to its business in China and certain other jurisdictions. As of December 31, 2024, the company also had 213 registered software copyrights and 361 registered domain names.
Data Security and Protection
The company has obtained a number of industry standards with respect to data security and protection, such as ISO 27001, ISO 27701, and ISO 38505.
History
ZEEKR Intelligent Technology Holding Limited was founded in 2017. The company was incorporated in 2021.
