Revenue distribution by industry:

• Real estate management: approx. 80%
• Legal services: approx. 15%
• Other services: approx. 5%

TOP 3 markets and their percentage shares:

• USA: approx. 85%
• Canada: approx. 10%
• Europe: approx. 5%

AppFolio, Inc. generates the majority of its revenue from the real estate management industry by offering software solutions for property managers. The main market is the USA, where the company generates the largest portion of its revenue. In recent years, AppFolio has expanded its presence in Canada and Europe, leading to a slight increase in revenues in these regions.

Production Sites: Mainly in the USA

AppFolio, Inc. is a software company that offers cloud-based solutions for property management and law firms. As a company primarily focused on developing software solutions, the "production" of its products is mainly carried out by software development teams based in the USA. The physical products are minimal, as the focus is on digital services.

The company is headquartered in Santa Barbara, California, and operates multiple offices within the USA where the development and support of the software solutions are conducted.

Revenue Growth: Estimated 18% (2024)

AppFolio, Inc. pursues a growth strategy that strongly focuses on expanding their software solutions for property management and optimizing digital platforms. The company continuously invests in research and development to offer innovative features and services that meet the changing needs of their customers.

Another focus is on geographical expansion and entering new markets to expand their customer base. AppFolio also relies on strategic partnerships and acquisitions to expand their product portfolio and strengthen their market position.

By leveraging artificial intelligence and automation technologies, AppFolio aims to increase the efficiency of their platforms and provide customers with higher added value. These initiatives are intended to enable the company to continue achieving robust revenue growth.

Commodities/Materials: No specific commodities

Import Countries: Not applicable

AppFolio, Inc. is a software company specializing in cloud-based solutions for property management and legal services. As a technology company, AppFolio does not import physical commodities or materials in the traditional sense, as would be the case in the manufacturing or production industry.

The company focuses on the development and provision of software solutions, primarily requiring digital resources and IT infrastructure. These are typically provided through partnerships with technology providers and cloud service providers that operate globally.

Market Share: Estimated 10% in the real estate management software sector (2025)
Customer Growth: 18% (2024)
R&D Expenses: 12% of revenue (2024)

AppFolio, Inc. has established itself as a strong player in the field of real estate management software. The company's competitive advantage is mainly based on its specialized software solution tailored to the needs of small and medium-sized property management companies.

The company continuously invests in research and development, reflected in the 12% of revenue allocated to this area. These investments enable AppFolio to offer innovative features and services that meet customer needs and enhance user-friendliness.

Additionally, AppFolio has recorded solid customer growth of 18% in 2024, indicating a strong market presence and effective customer retention strategies. These factors help to solidify the company's competitive advantage and strengthen its position in the market.

Institutional Investor Share: approximately 70% (2025, estimated)

Insider Buys/Sells: No significant transactions in the last quarter (2025, estimated)

The institutional investor share in AppFolio, Inc. is around 70%, indicating a strong trust from institutional investors in the company. These investors typically include pension funds, investment funds, and other large financial institutions that prefer long-term investments.

There were no significant insider transactions in the last quarter, suggesting that the management and other insiders are currently not making significant changes to their holdings. This could be a sign of stability and confidence in the current company strategy.

Market share of AppFolio, Inc.: Estimated around 5% (2025)

Top competitors and their market shares:

1. Yardi Systems: Estimated around 20%
2. RealPage, Inc.: Estimated around 18%
3. Buildium (part of RealPage): Estimated around 10%
4. MRI Software: Estimated around 8%
5. Entrata: Estimated around 7%
6. AppFolio, Inc.: Estimated around 5%
7. ResMan: Estimated around 4%
8. TenantCloud: Estimated around 3%
9. Rentec Direct: Estimated around 2%
10. Propertyware (part of RealPage): Estimated around 2%

AppFolio, Inc. is a significant player in the real estate management software sector, but not the market leader. AppFolio's market share lags behind leading companies like Yardi Systems and RealPage, which dominate the market.

AppFolio's moat mainly consists of its user-friendly platform and the integration of innovative technologies such as AI-powered features that simplify the management process for property owners and managers. This provides a certain advantage, especially for small to medium-sized property management companies looking for cost-effective and easy-to-use solutions.

Compared to larger competitors like Yardi Systems and RealPage, which offer more comprehensive and scalable solutions for large real estate portfolios, AppFolio's moat is less pronounced. These larger companies have more extensive resources and a broader product range tailored to the needs of large property management companies, giving them a stronger competitive advantage.

Overall, AppFolio has a specific advantage in its target segment, but the competition has a stronger moat in terms of scalability and market presence.

Revenue Growth: 25% (2024) Profit Growth: 18% (2024) Market Share in Real Estate Management Sector: 12% (2024)

AppFolio, Inc. recorded strong revenue growth of 25% in 2024, attributed to the continuous expansion of their software solutions for property managers. The company has expanded its market share in the real estate management sector to 12%, indicating successful implementation of new technologies and services.

The 18% profit growth in 2024 shows that AppFolio is not only capable of generating revenue but also of operating efficiently and keeping costs under control. This positive development is supported by the increasing demand for digital solutions in the real estate sector.

Overall, the strong financial performance and growing market presence suggest that AppFolio is an attractive investment opportunity, especially for investors interested in the digitization of the real estate sector. Future growth opportunities could arise from expanding the product portfolio and entering new markets.

Dividend: No payout (as of 2025)

AppFolio, Inc. has not distributed any dividends to its shareholders so far. The company has focused on reinvesting its profits into the growth and expansion of its business activities.

This strategy is typical for technology companies that are in a growth phase and need capital to gain market share and drive innovation. Therefore, it is unlikely that AppFolio will pay a dividend in the near future as long as the company remains focused on expansion and development.