Revenue distribution by industry (estimated for 2025):

• iPhone: approx. 50%
• Services: approx. 20%
• Wearables, Home, and Accessories: approx. 10%
• Mac: approx. 10%
• iPad: approx. 10%

TOP 3 markets and their percentage shares (estimated for 2025):

• USA: approx. 40%
• China: approx. 20%
• Europe: approx. 25%

Apple Inc. generates the majority of its revenue from the sale of iPhones, accounting for about half of total revenue. The services sector, which includes the App Store, Apple Music, and iCloud, is the second largest revenue generator and is steadily gaining importance.

The USA remains the largest individual market for Apple, followed by China, which is a significant market due to its large population and growing middle class. Europe is also an important market, with Apple benefiting from a strong presence in several countries.

Main production sites:

• China
• India
• Vietnam
• USA

Apple Inc. produces the majority of its products in China, where it collaborates with major contract manufacturers like Foxconn and Pegatron. However, in recent years, Apple has started to diversify its production capacities to reduce geopolitical risks and dependencies.

India is a growing production site, especially for iPhones, as Apple aims to benefit from the incentives and large market there. Vietnam is also an important location for the production of AirPods and other accessories. In the USA, some high-end products, such as the Mac Pro, are assembled.

This diversification helps Apple to react more flexibly to global challenges and optimize its supply chains.

Revenue Growth: Estimated 10% annually (2025)
Investments in Research and Development: Over 20 billion USD annually (2025)

Apple Inc. pursues a strategy that heavily relies on innovation and diversification to secure future growth. An essential focus is on advancing their existing product lines, especially in the areas of iPhones, iPads, and MacBooks, to maintain market leadership.

Furthermore, Apple is investing significantly in new technologies such as Augmented Reality (AR) and Artificial Intelligence (AI) to develop new products and services. These investments aim not only to expand the product range but also to tap into new markets.

Another strategic focus is on expanding the services business, which includes subscriptions for services like Apple Music, iCloud, and the App Store. This segment has proven to be a stable growth driver and is further strengthened through continuous expansions and improvements.

Main raw materials: Rare earths, aluminum, copper, gold, cobalt, lithium
Countries of origin: China, Australia, Chile, Democratic Republic of the Congo, Indonesia

Apple Inc. sources a variety of raw materials essential for the production of its products. Rare earths, needed for the production of electronic components, mainly come from China. Aluminum and copper, used for casings and circuit boards, are often imported from Australia and Chile.

Cobalt, a key component of lithium-ion batteries, is mostly sourced from the Democratic Republic of the Congo. Lithium, also crucial for batteries, is mainly imported from Australia and Chile. Gold, used in small quantities for the production of circuit boards, is sourced globally, with Indonesia being one of the suppliers.

Apple is actively committed to responsible sourcing and is working to increase transparency in its supply chain to ensure that raw materials are sourced ethically.

Market share in the smartphone sector: 27% (2024)
Market share in the wearables sector: 36% (2024)
Market share in the tablet sector: 31% (2024)

Apple Inc. has a significant competitive advantage, characterized by its strong brand awareness, comprehensive ecosystem, and high customer loyalty. The 27% market share in the smartphone sector shows that Apple continues to hold a leading position in this segment, despite intense competition from other major manufacturers such as Samsung and Xiaomi.

In the wearables and tablets sectors, Apple is also a leader, thanks to innovative products like the Apple Watch and the iPad. These products significantly contribute to the diversification and stability of the company. Apple's ability to offer seamlessly integrated products and services further strengthens its competitive advantage and binds customers to the Apple ecosystem in the long term.

Additionally, Apple benefits from its strong financial position, which enables the company to continuously invest in research and development and explore new technologies. This not only secures the market leadership in existing segments but also opens up potentials for growth in new areas.

Institutional investor share: approx. 60% (estimated for 2025)
Insider purchases/sales: No significant transactions in the last months (estimated for 2025)

The institutional investor share in Apple Inc. traditionally stands at around 60%, based on the latest available data from 2023. This high share demonstrates the confidence of large investment funds and institutional investors in the company's long-term stability and growth potential.

Regarding insider transactions, there have been no significant purchases or sales in the last months that would indicate a change in the management's confidence in Apple's future development. Such transactions are regularly monitored to identify potential signals for investors.

Market share of Apple Inc.: 17% (2025, estimated)
Main competitors and their market shares:

1. Samsung Electronics: 20%
2. Huawei Technologies: 12%
3. Xiaomi Corporation: 10%
4. Oppo: 8%
5. Vivo: 7%

Apple Inc. holds a significant market share of around 17% in the global smartphone market. Samsung Electronics remains the leading provider with a market share of 20%. Huawei, Xiaomi, Oppo, and Vivo follow with market shares of 12%, 10%, 8%, and 7% respectively.

Apple's moat mainly consists of its strong brand identity, a loyal customer base, and a comprehensive ecosystem of hardware, software, and services. These factors help Apple maintain its premium pricing strategy and achieve high customer loyalty.

Compared to its competitors, Apple has the advantage of an integrated ecosystem that is hard to replicate. While Samsung also has a strong brand and a wide product portfolio, other competitors like Xiaomi and Huawei lack a similarly closed ecosystem.

Overall, Apple has a significant moat strengthened by its innovation and the high quality of its products. This allows the company to successfully compete despite intense competition.

Revenue Growth: 8% (2024) Profit Growth: 10% (2024) Market Share in the Smartphone Sector: 23% (2024)

Apple Inc. recorded a revenue growth of 8% in 2024, attributed to strong demand for its products, especially in the iPhone and wearables segments. The profit growth of 10% reflects efficient cost control and successful product diversification.

The company continues to hold a significant market share in the smartphone sector at 23%, highlighting its strong market position. Additionally, Apple is continuously investing in research and development to offer innovative products and services, which could support future growth.

Given these factors, Apple Inc. could be an attractive investment, especially for investors interested in long-term growth. However, potential investors should also consider general market conditions and possible risks, such as regulatory challenges or supply chain issues.

Dividend yield: 0.6% (2024)
Dividend per share: $0.92 (2024)

Apple Inc. regularly pays a dividend to its shareholders. In 2024, the dividend yield was approximately 0.6%, which is relatively low compared to other major technology companies. This is because Apple reinvests a large portion of its profits to promote further growth.

Apple's dividend policy is considered reliable. The company has consistently increased its dividend since resuming payouts in 2012. Thanks to a solid balance sheet and strong cash flows, Apple is expected to maintain its dividend payments in the future as well.