E-Commerce revenue share: approx. 50% (2025, estimation)
Cloud Services (AWS) revenue share: approx. 30% (2025, estimation)
Advertising and other services revenue share: approx. 20% (2025, estimation)

TOP 3 markets:
USA: approx. 55%
Germany: approx. 10%
United Kingdom: approx. 8%

Amazon generates the majority of its revenue from the e-commerce business, with sales of products through its own platform accounting for the largest share. A significant portion of the revenue comes from Amazon Web Services (AWS), the cloud computing sector known for its high profitability. Advertising and other services, including subscriptions like Amazon Prime, also contribute significantly to the revenue.

Geographically, the US market remains the strongest revenue driver for Amazon, followed by Germany and the United Kingdom. These markets are particularly important for Amazon as they have high market penetration and customer loyalty.

Production sites: Globally distributed, with a focus on the USA, Europe, and Asia.

Amazon.com, Inc. is a globally operating company that does not produce its products exclusively at one location. The production and procurement of products take place worldwide, with a significant portion of its own-brand products being manufactured in Asia, especially in China.

In the USA and Europe, Amazon operates numerous logistics and distribution centers that play a central role in storage and shipping. However, these centers are not primarily production facilities but serve the efficient processing of orders.

In addition, Amazon collaborates with a variety of third-party providers and manufacturers worldwide to ensure the wide range of products offered on the platform.

Revenue growth: 10% (estimated for 2025 based on the latest available data)
Investments in AI and logistics: $10 billion (2024)

Amazon.com, Inc. is pursuing a multi-pronged growth strategy focusing on technological innovations and expanding its logistics and delivery capabilities. A key component of this strategy is increased investment in Artificial Intelligence (AI) and machine learning to enhance supply chain efficiency and personalize the customer shopping experience.

Furthermore, Amazon plans to expand its physical presence by growing fulfillment centers to further reduce delivery times and increase customer satisfaction. These investments aim not only to boost operational efficiency but also to secure market share in existing and new markets.

Another strategic focus is on diversifying the business model, particularly through expansion into cloud computing with Amazon Web Services (AWS) and digital content. AWS remains a significant growth driver, while Amazon is also investing in the digital media and entertainment sector to tap into new revenue streams.

Main raw materials: Electronic components, packaging materials, textiles

Countries of origin:

• Electronic components: China, Taiwan, South Korea
• Packaging materials: USA, Canada, Germany
• Textiles: India, Bangladesh, Vietnam

Amazon.com, Inc. imports a variety of raw materials and materials needed for the operation of its e-commerce platform and the production of own-brand products. Electronic components are mainly sourced from Asian countries such as China, Taiwan, and South Korea, as these countries are leading in electronics production.

Packaging materials needed for product shipping often come from the USA, Canada, and Germany. These countries offer high-quality materials and have a strong infrastructure for packaging production.

Textiles used for clothing items and other products are frequently imported from India, Bangladesh, and Vietnam, as these countries have a cost-effective textile industry.

Market Share in E-Commerce (USA): approx. 38% (2023)

AWS Market Share in the Cloud Sector: approx. 32% (2023)

Amazon.com, Inc. possesses a significant competitive advantage that manifests itself in several areas. In the e-commerce sector, Amazon holds a dominant market share of around 38% in the USA, highlighting its strong market position and broad customer base. This dominance is supported by an extensive product offering, efficient logistics, and a strong marketplace ecosystem.

In the cloud computing sector, Amazon Web Services (AWS) is a leading provider with a market share of approximately 32%. AWS benefits from a wide range of services and strong innovation capabilities, enabling the company to successfully compete against rivals such as Microsoft Azure and Google Cloud.

Furthermore, Amazon's investment in technology and infrastructure, such as artificial intelligence and automation, enhances its operational efficiency and innovation capacity. These factors significantly contribute to Amazon's sustained competitive advantage and position the company well for future growth.

Institutional Investor Share: approx. 60% (estimated for 2025 based on historical data)

Insider Buys/Sells: No significant insider buys, but regular insider sells (as of 2024)

The institutional investor share at Amazon.com, Inc. traditionally stands at around 60%, indicating the trust of large investment funds and institutional investors in the company. These investors appreciate Amazon's strong market position and continuous growth potential.

Insider sells are not uncommon at Amazon, as executives and employees regularly receive stock options as part of their compensation. These sales are often planned and part of the insiders' personal financial planning. Significant insider buys, on the other hand, are rare, which is not necessarily a negative signal, as the company continues to show strong financial metrics.

Market share of Amazon in e-commerce (USA): approx. 38% (2025, estimated)

Top competitors in e-commerce (USA):

1. Walmart: approx. 7%
2. eBay: approx. 4%
3. Apple: approx. 3.5%
4. Target: approx. 2.5%
5. Best Buy: approx. 2%
6. The Home Depot: approx. 1.5%
7. Wayfair: approx. 1.5%
8. Kroger: approx. 1.4%
9. Costco: approx. 1.3%
10. Macy's: approx. 1.2%

Amazon's Moat:

Amazon has a significant moat composed of several factors:

1. Logistics and Infrastructure: Amazon has an extensive network of fulfillment centers that enable fast and efficient delivery. This is hard to replicate and provides a substantial advantage over many competitors.

2. Prime Membership: With over 200 million members worldwide, Amazon Prime offers not only fast shipping but also access to exclusive content and services, strengthening customer loyalty.

3. Technological Innovation: Amazon continuously invests in technologies like artificial intelligence and machine learning to enhance the shopping experience and increase efficiency.

Compared to competitors, Amazon has a much stronger moat, particularly due to its comprehensive infrastructure and the strong brand loyalty through Prime. While companies like Walmart and Apple also have significant resources and market shares, Amazon's combination of logistics, technology, and customer loyalty is hard to beat.

Revenue Growth: 12% (2024) Profit Growth: 9% (2024) Market Share in E-Commerce: 38% (2024)

Amazon.com, Inc. recorded a revenue growth of 12% in 2024, attributed to the ongoing expansion in e-commerce and diversification into new business areas such as cloud computing and digital services. Profit growth was at 9%, indicating efficiency improvements and cost reductions in operations.

Amazon's market share in the e-commerce sector is 38%, highlighting the company's dominant market position. This position allows Amazon to benefit from economies of scale and continue to invest in new technologies and markets.

Additionally, Amazon has strengthened its investments in AWS (Amazon Web Services), considered one of the main growth drivers. The cloud computing sector has high margins and offers significant potential for future growth.

Overall, the fundamental metrics and strategic direction of the company suggest that Amazon represents a solid investment opportunity, especially for investors interested in long-term growth.

Dividend: No payout (as of 2023)

Amazon.com, Inc. has traditionally not distributed any dividends to its shareholders. Instead, the company reinvests its profits in the business to promote growth and innovation. This strategy has helped Amazon strengthen its market position and expand into new business areas.

The reliability of Amazon's dividend policy is therefore not guaranteed, as the company has not made any dividend payments so far. Investors who invest in Amazon usually do so because of the potential for price increases, not because of the prospect of regular dividends.