Revenue distribution by industry:

• Accommodations: approx. 75%
• Transport (flights, rental cars): approx. 15%
• Other services (experiences, restaurant reservations): approx. 10%

TOP 3 markets:

• Europe: approx. 45%
• North America: approx. 30%
• Asia-Pacific: approx. 15%

Booking Holdings Inc. generates the majority of its revenue from accommodation bookings, accounting for about three-quarters of total revenue. The transportation sector, including flights and rental cars, also contributes significantly to revenue, followed by other services such as experiences and restaurant reservations.

Geographically, Europe is the largest market for Booking Holdings, followed by North America and the Asia-Pacific region. These markets are crucial for the company as they make up the majority of revenue and thus significantly contribute to its financial success.

Production: No physical production

Booking Holdings Inc. is a leading company in the field of online travel bookings and primarily offers its services through digital platforms. The company does not produce physical products, but operates and develops platforms such as Booking.com, Priceline, Agoda, and others, which allow travelers to book accommodations, flights, and rental cars.

The "production" in the context of Booking Holdings refers to the development and maintenance of these digital platforms, which takes place in various global offices and technology centers. The company heavily invests in technology and infrastructure to improve its services and optimize the user experience.

Revenue Growth: 18% (2024) Profit Growth: 14% (2024)

Booking Holdings Inc. pursues a multi-track growth strategy to further strengthen its market position. A central element of this strategy is the continuous investment in technology and data analysis to enhance the customer experience and create personalized offers. This includes the use of artificial intelligence to optimize booking processes and improve user-friendliness.

Another important aspect is geographical expansion, particularly in emerging markets in Asia and Latin America. Through partnerships and local platform adaptations, the company plans to expand its reach and tap into new customer segments.

In addition, Booking Holdings is focusing on diversifying its portfolio of offerings by integrating not only traditional hotel bookings but also alternative accommodations such as vacation rentals and experiences. This strategy aims to attract a broader audience and reduce dependence on individual market segments.

Raw Materials/Materials: Not applicable

Booking Holdings Inc. is a leading company in the field of online travel bookings and offers services through platforms such as Booking.com, Priceline, Agoda, and others. As a service company, Booking Holdings does not import physical raw materials or materials, as its business model is based on providing digital services.

The company focuses on the mediation of accommodations, flights, rental cars, and other travel-related services. Therefore, their "raw materials" are essentially data and digital content that are provided and managed globally.

Market share of online travel bookings: approx. 35% (2024, estimate) EBITDA margin: 32% (2024) R&D expenses: $1.5 billion (2024)

Booking Holdings Inc. has a significant competitive advantage in the field of online travel bookings. With an estimated market share of around 35% in 2024, the company is one of the leading players in the industry. This strong market position is supported by a high EBITDA margin of 32%, indicating efficient operations and strong pricing power.

Another key advantage is the continuous investment in research and development, which amounted to approximately $1.5 billion in 2024. These investments enable Booking Holdings to develop innovative technologies and services that enhance the customer experience and strengthen customer loyalty.

Additionally, the company benefits from a broad geographic presence and strong brand awareness, allowing it to operate successfully in various markets worldwide. Overall, these factors position Booking Holdings well to remain competitive in the long term.

Institutional investor share: 92% (estimated 2025)
Insider purchases/sales: No significant insider transactions in the last year

The institutional investor share in Booking Holdings Inc. is traditionally high and is estimated at around 92%. This demonstrates the strong confidence of institutional investors in the company, which is considered a leading provider in the online travel booking sector.

Regarding insider transactions, there were no significant purchases or sales in the last year, indicating that the management and other insiders have not made any significant changes to their holdings. This can be interpreted as a sign of stability and confidence in the company's future development.

Market share of Booking Holdings Inc.: 35% (estimated, 2025)

Main competitors and their market shares:

1. Expedia Group Inc.: 25%
2. Airbnb Inc.: 20%
3. Trip.com Group Limited: 10%
4. Tripadvisor Inc.: 5%
5. Trivago N.V.: 3%

Moat of Booking Holdings Inc.:

Booking Holdings Inc. has a significant moat, primarily supported by its strong brand recognition, extensive global presence, and a wide portfolio of travel platforms. The company benefits from an established network of partners and high customer satisfaction, which enhances customer loyalty.

Compared to its competitors, Booking Holdings has an advantage through its comprehensive data analysis and personalized offerings, allowing it to provide customers with tailored experiences. This creates added value that is difficult to replicate.

The competition, especially Airbnb, also has strong moats, strengthened by their unique positioning in the short-term rental sector and strong community support. Expedia leverages its wide range of products and strong brands like Hotels.com to remain competitive.

Overall, Booking Holdings has a robust moat that must be continuously defended through innovation and adaptation to market changes to maintain its leading position.

Revenue Growth: 20% (2024) Profit Growth: 18% (2024) Market Share in the Online Travel Booking Sector: 35% (2024)

Booking Holdings Inc. recorded strong revenue growth of 20% in 2024, attributed to the recovery of the travel industry and increased demand for online booking services. The company has strengthened its market position through strategic acquisitions and investments in technology.

The profit growth of 18% in 2024 shows that Booking Holdings is able to manage its costs efficiently while benefiting from the increased demand. The strong market position with a 35% market share in the online travel booking sector underscores the company's competitiveness.

Given these factors, Booking Holdings' stock could be an attractive investment, especially for investors who believe in the long-term growth potential of the travel industry. However, it is important to also consider macroeconomic risks and potential regulatory challenges.

Dividend: No payout (as of 2023)

Booking Holdings Inc. traditionally does not pay a dividend to its shareholders. The company has decided to reinvest its profits in the growth and expansion of its business rather than distributing dividends.

This strategy allows Booking Holdings to strengthen its market position and invest in new technologies and markets, which can ultimately lead to a higher corporate value in the long term. Investors who invest in Booking Holdings typically do so with a focus on capital gains rather than dividend yields.