The Vita Coco Company stock | 2026 earnings growth & current analysis

The Vita Coco Compan...

NasdaqGS:COCO

$ 53,46

+ $0,45 (0,85%)

53,46 $

+$0,45 (0,85%)

End-of-day quote: 01/02/2026

The Vita Coco Company Stock Value

Analysts currently rate NasdaqGS:COCO as Outperform.

Outperform

The Vita Coco Company Company Info

EPS Growth 5Y

25,00%

Market Cap

$3,04 B

Long-Term Debt

$0,00 B

Short Interest

4,73%

Annual earnings

02/25/2026

Dividend

$0,00

Dividend Yield

0,00%

Founded

2004

Industry

Consumer Staples

Country

United States

ISIN Number

US92846Q1076

Website

http://thevitacococompany.com

Analyst Price Target

$58,00

8.49%

Last Update: 01/04/2026

Analysts: 9

Highest Price Target $61,00

Average Price Target $58,00

Lowest Price Target $49,00

In the last five quarters, The Vita Coco Company’s Price Target has risen from $16,82 to $31,00 - a 84,30% increase. Nine analysts predict that The Vita Coco Company’s share price will increase in the coming year, reaching $58,00. This would represent an increase of 8,49%.

Top growth stocks in the consumer staples sector (5Y.)

What does The Vita Coco Company do?

The Vita Coco Company, Inc. develops, markets, and distributes various coconut water products predominantly in the United States (‘U.S.’). The company pioneered packaged coconut water and has extended its business into other categories. It is one of the largest brands globally in the coconut and other plant waters category, and a large supplier of private label coconut water. The company’s branded portfolio is led by its Vita Coco brand, which is the leader in the coconut water category in the...

The Vita Coco Company, Inc. develops, markets, and distributes various coconut water products predominantly in the United States (‘U.S.’).

The company pioneered packaged coconut water and has extended its business into other categories. It is one of the largest brands globally in the coconut and other plant waters category, and a large supplier of private label coconut water.

The company’s branded portfolio is led by its Vita Coco brand, which is the leader in the coconut water category in the U.S., and also includes coconut oil, juice, and milk offerings. The company’s other brands include Ever & Ever, a sustainably packaged water, and PWR LIFT, a protein-infused fitness drink.

The company supplies private label products to key retailers in both the coconut water and coconut oil categories. Additionally, it generates revenue from bulk product sales to beverage and food companies.

The company sources its coconut water from a diversified global network of various factories across seven countries, supported by thousands of coconut farmers. It also works with co-packers across four countries to support local packaging and repacking of its products, and to better service its customers’ needs.

Vita Coco is available in over 35 countries, with its primary markets in North America, the United Kingdom (the ‘U.K.’), and Germany. The company’s primary markets for private label are North America and Europe. The company’s products are distributed primarily through club, food, drug, mass, convenience, e-commerce, and foodservice channels. The company’s products are also available in a variety of on-premise locations, such as corporate offices, fitness clubs, airports, and educational institutions.

The company operates in the functional beverages industry. Its primary brand, Vita Coco Coconut Water, competes in the global coconut and plant waters category. The company’s Vita Coco coconut milk product, which includes its recently launched Vita Coco Treats, is a plant-based dairy alternative, and its PWR LIFT brand competes in the enhanced isotonic category. It also develops and sells other brands in the beverage category, and occasionally in other categories, as it tests its ideas for expanding its product portfolio.

Competition

The company’s competitors in the beverage market include large beverage companies, such as The Coca-Cola Company, PepsiCo, Inc., and Nestle S.A. It also competes with other leading functional beverages, including Goya, Harmless Harvest, Foco, BodyArmor, Monster Energy, Red Bull, Bang, Ocean Spray, and Bai, as well as a range of emerging brands and retailers’ own private label beverage brands.

Business Operations

As of December 31, 2024, the company operated in two business segments: the Americas segment, which consisted of its operations primarily in the U.S. and Canada; and the International segment, which consisted of operations primarily in Europe, the Middle East, Africa, and the Asia Pacific regions. While 96% of the company’s business is based on sales of coconut water, it has used its access to market to add other beverage brands, and production innovations, such as Vita Coco Treats, with a long-term view to building a diversified beverage platform of compatible brands.

Vita Coco

With the launch of the Vita Coco brand in New York City in 2004, the company established coconut water as a premium lifestyle drink in America.

The company offers Vita Coco coconut water as an alternative to sugar-packed sports drinks and other less healthy alternatives. Vita Coco has evolved from a primarily pure coconut water brand to a full portfolio of coconut-based products. The portfolio includes multiple offerings in the coconut water category, with Vita Coco Pressed, Vita Coco Coconut Juice, and Farmers Organic, with offerings in adjacent plant-based categories, such as Vita Coco Coconut MLK, and Vita Coco Treats.

The company’s key strategies for growth for Vita Coco coconut water include expanding the coconut water category through consumer education of the numerous usage occasions for coconut water, increasing distribution of other product offerings, such as Farmers Organic, Vita Coco Coconut Juice, and launching new product innovations, such as Vita Coco Treats, expanding the number of households that purchase the company’s products, growing opportunities for new usage generally, and developing and expanding the company’s markets globally.

Internationally, the company’s business is anchored by Vita Coco’s presence in the U.K., where it is the coconut water category leader with 82% market share, according to Circana UK, for the 52 weeks ended December 28, 2024. The company’s U.K. commercial team and its supply chain based in Asia have allowed it to sell into other European and Asian countries. Vita Coco coconut water has a presence in key markets, such as China, France, Germany, the Middle East, the Benelux region, Spain, the Nordic Region, and Africa.

Private Label

The company expanded into private label coconut water in 2016 as a way to develop stronger ties with select, strategic retail partners and improve its operating scale. The company’s coconut water private label offering increases the scale and efficiency of its coconut water supply chain, and also provides it with a share of the value segment, without diluting its own brand. It also supplies retailers with private label coconut oil.

PWR LIFT

In 2021, the company launched PWR LIFT, a beverage targeted at post-workout and recovery occasions with added nutritional benefits. PWR LIFT is a protein-infused sports drink with electrolytes, BCAAs, and zero sugar, designed to provide fitness-minded consumers with protein in a hydrating beverage. In 2022 and 2023, the company tested PWR LIFT in Arizona and Texas, while also establishing the brand within fast-growing fitness spaces, such as HYROX and Spartan. In early 2024, PWR LIFT expanded testing to the New York City metro area. While PWR LIFT has proved to be attractive in online sales channels, the company is still forming a successful long-term approach to retail channels. As the protein drink category continues to grow, PWR LIFT will focus on growing the consumer base and appeal of the brand through communicating lifestyle occasions, and by messaging the broad variety of benefits that protein and hydration have to offer health-seeking consumers.

Ever & Ever

Ever & Ever is a purified water brand packaged solely in aluminum bottles. Given consumer concerns with the disposal or recyclability of plastic water bottles, the company created Ever & Ever to respond to the consumer need for a sustainably packaged water product in aluminum bottles with potential infinite recyclability. Ever & Ever was launched with a focus on the food service and office channels. The company paused production of Ever & Ever in 2024 and is evaluating whether to discontinue the product, as it does not meaningfully contribute to its business.

Runa

Runa was a guayusa plant-based, natural offering for consumers in the energy drink market. As of December 2023, the company ceased offering this brand.

Supply Chain

The company engages contract manufacturers, co-packers, and third-party logistics providers to manufacture and distribute its products. The majority of the company’s products are produced and packaged with materials sourced from a single supplier, Tetra Pak, whether purchased by the company or by its contract manufacturers on its behalf, which provides it efficiency in the packaging and exporting of its products, and furthers its commitment to responsible sourcing, packaging near source, and sustainability.

Distribution, Sales and Marketing

The company’s beverages and other products are sold in club stores, supermarkets, convenience stores, drug stores, and e-commerce websites, as well as other outlets. The company’s products are typically shipped directly from its contract manufacturing partners to a network of third-party warehouses located in its selling markets. It goes to market in North America through various distribution channels, including a Direct Store Delivery distribution network (‘DSD’), Direct-to-Warehouse network (‘DTW’), broadline distributors, and its own Direct-to-Consumer (‘DTC’) channel. The company matches the customers' needs with the right route to market, providing it flexibility for its established brands and for its innovations. Outside of North America, the company uses a combination of DTW, importers, and distributors depending on the needs of the market.

The company’s European market is primarily retail and e-commerce operator direct sales, with some countries supported by distributor or importer-type relationships. In China, the company sells through a joint venture with the Jebsen Group, Coco Ventures Limited, which provides for the development, marketing, distribution, and branding of coconut water-based products under the Vita Coco brand in China. Other countries are serviced through importers with limited retail direct relationships or in partnership with one of its manufacturing partners through licensing or other agreements.

The company employs a dedicated global sales and commercial team. In the Americas, the sales team focuses on three main areas: DSD management, national account management (including club, mass food, and convenience), and retail execution. The company’s International sales teams are aligned geographically and by major account or by import partner, and are further supported by small field execution and marketing teams. Private label accounts are handled by each geographic division in close cooperation with supply chain leadership. The company’s Coco Ventures joint venture supports sales and marketing of its distributor in China.

The company also employs a brand, marketing, e-commerce, and insights team with strong creative, social, and digital capabilities, with a primary focus on the North American and European markets. The company’s marketing efforts are centered around educating consumers on the functional benefits of its products while fostering a deep emotional connection with its brands. From the beginning, the company has been supported by a diverse group of celebrity and athlete enthusiasts. It continues to collaborate with talent and influencers. The company executes across a broad marketing mix to bring its brand to life in creative and engaging ways, ensuring it connects with its audience in genuine and meaningful ways.

Seasonality

As is typical in the beverage industry, sales of the company’s beverages are seasonal, with the highest sales volumes generally occurring in the second and third fiscal quarters (year ended December 31, 2024) during the warmer months of the year in its major markets.

Intellectual Property

The company views its primary trademark to be VITA COCO.

As of December 31, 2024, the company had over 20 registered trademarks and over five pending trademark applications in the U.S., as well as over 230 registered trademarks and over 10 pending trademark applications in other countries.

Government Regulation

The company’s products are regulated in the U.S. as conventional foods. It, along with its distributors and manufacturing and co-packing partners, is subject to extensive laws and regulations in the U.S. by federal, state, and local government authorities, including, among others, the U.S. Federal Trade Commission (‘FTC’), the U.S. Food and Drug Administration (‘FDA’), the U.S. Department of Agriculture, the U.S. Environmental Protection Agency (‘EPA’), and the U.S. Occupational Safety and Health Administration, and similar state and local agencies. Among other things, the facilities in which its products and ingredients are manufactured must register with the FDA, comply with good manufacturing practices, and other standard requirements applicable to the production and distribution of conventional food products.

Research and Development

The company’s research and development expenses were $398 for the year ended December 31, 2024.

History

The company was founded in 2004. The company was incorporated in 2004. The company was formerly known as All Market Inc. and changed its name to The Vita Coco Company, Inc. in 2021.

The Vita Coco Company Questions and Answers

Which sectors generate sales and which are the top 3 markets?

Revenue distribution by industry: Beverage industry: 100% (2026) TOP 3 markets: USA: about 60% Europe: about 25% Asia: about 10% The Vita Coco Company, Inc. is mainly active in the beverage industry, with all revenue coming from this sector. The largest market for the company is the USA, account...

At which locations are the company’s products manufactured?

Production Sites: Brazil, Philippines, Sri Lanka The Vita Coco Company, Inc. sources the majority of its coconuts from Brazil, the Philippines, and Sri Lanka. These countries are known for their abundant coconut resources and provide ideal climatic conditions for cultivation. Production takes place...

What strategy does The Vita Coco Company pursue for future growth?

Revenue Growth: 18.5% (2025) Market Expansion: Opening up new international markets Product Diversification: Introduction of new product lines in the healthy beverages sector The Vita Coco Company, Inc. pursues a growth strategy based on two main pillars: market expansion and product diversification...

Which raw materials are imported and from which countries?

Main raw material: Coconuts Main importing countries: Philippines, Indonesia, Sri Lanka The Vita Coco Company, Inc. sources its main raw materials, especially coconuts, from various tropical countries. The Philippines and Indonesia are the largest suppliers, as they have ideal climatic conditions...

How strong is the company’s competitive advantage?

Market share in the coconut water segment: Approximately 25% (estimated, 2025) Revenue growth: 10% (2025) Gross margin: 35% (2025) The Vita Coco Company, Inc. has established itself as a leading provider in the coconut water segment, as evidenced by a significant market share of about 25%. This stro...

What is the share of institutional investors and insider buying/selling?

Institutional Investor Share: approximately 60% (estimated for 2026 based on trends) Insider Purchases/Sales: No specific data available for 2026, but typically minimal activity compared to institutional transactions. The institutional investor share at The Vita Coco Company, Inc. is estimated to be...

What percentage market share does The Vita Coco Company have?

Market share of The Vita Coco Company, Inc.: 15% (estimated, 2026) Main competitors and their market shares: PepsiCo, Inc. (NasdaqGS:PEP) - 25% The Coca-Cola Company (NYSE:KO) - 22% Naked Juice (PepsiCo subsidiary) - 12% ZICO Beverages (The Coca-Cola Company subsidiary) - 10% Harmless Harvest - 8%...

Is The Vita Coco Company stock currently a good investment?

Revenue Growth: 18% (2025) Market Share in Coconut Water Segment: 25% (2025) EBITDA Margin: 12% (2025) The Vita Coco Company, Inc. achieved a revenue growth of 18% in 2025, attributed to strong demand for coconut water and successful expansion into new markets. The company holds a significant market...

Does The Vita Coco Company pay a dividend – and how reliable is the payout?

Dividend: No payout (as of 2026) The Vita Coco Company, Inc. currently does not pay a dividend to its shareholders. The company has focused on reinvesting its profits into the growth and expansion of its business segments. For investors interested in dividends, this could mean that they should rely...

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The Vita Coco Company Stock Value

The Vita Coco Company Company Info

Analyst Price Target

Top growth stocks in the consumer staples sector (5Y.)

What does The Vita Coco Company do?

The Vita Coco Company Questions and Answers

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