EverCommerce Inc. (EverCommerce) provides tailored, integrated Software-as-a-Service (‘SaaS’) solutions that support the highly diverse workflows and customer interactions that professionals in home services, health services, and wellness services need to automate manual processes, generate new business, and create more loyal customers.
EverCommerce provides its SaaS solutions for service-based small- and medium-sized businesses (‘service SMBs’). The company’s platform spans across the full lif...
EverCommerce Inc. (EverCommerce) provides tailored, integrated Software-as-a-Service (‘SaaS’) solutions that support the highly diverse workflows and customer interactions that professionals in home services, health services, and wellness services need to automate manual processes, generate new business, and create more loyal customers.
EverCommerce provides its SaaS solutions for service-based small- and medium-sized businesses (‘service SMBs’). The company’s platform spans across the full lifecycle of interactions between consumers and service professionals, with vertical-specific applications. The company serves approximately 740,000 customers across three core verticals: EverPro for Home Services; EverHealth for Health Services; and EverWell for Wellness Services. Within the company’s core verticals, its customers operate within numerous micro-verticals, ranging from home service professionals, such as home improvement contractors and home maintenance technicians, to physician practices and therapists within Health Services, and salon owners within Wellness. The company’s platform provides its SaaS solutions that address service SMBs’ increasingly specialized demands, as well as highly complementary solutions that provide fully integrated offerings, allowing service SMBs and EverCommerce to succeed in the market, and provide end consumers with more convenient service experiences.
On March 13, 2024, the company entered into definitive sale and purchase agreements to sell the company’s fitness solutions to Jonas Fitness Portfolio Holdco Inc. (‘Jonas Software’). The sale of American Service Finance LLC., ASF Payment Solutions ULC, and Technique Fitness Inc. (collectively, ‘North American Fitness’), closed simultaneously with signing. The sale of EverCommerce UK, including wholly-owned subsidiaries Fitii UK (MyPTHub and MyPTHub LLC) and ClubWise UK, as well as its wholly-owned subsidiary ClubWise Australia (collectively, ‘UK Fitness’ and together with North American Fitness, ‘Fitness Solutions’), closed on July 1, 2024.
The company has built a comprehensive platform designed specifically to meet the unique integrated workflow needs of service SMBs. The company’s integrated solutions include Business Management Software (such as route-based dispatching and medical practice management), Billing & Payment Solutions (such as e-invoicing, mobile payments, and integrated payment processing), Customer Experience Solutions (such as reputation management and messaging solutions), and Marketing Technology Solutions (such as websites, hosting, and digital lead generation). These solutions help the company’s customers address the challenges posed by legacy solutions by providing software that addresses the complete customer engagement workflow, streamlining front- and back-office processes, driving new sales and retention, enabling deeper performance insights, and improving customer experiences with digital, mobile-friendly engagement.
The company goes to market with suites of solutions that are aligned to its three core verticals. Within each suite, the company’s Business Management Software – the system of action at the center of a service business’ operation – is typically the first solution adopted by a customer. This vertically tailored point-of-entry provides the company with an opportunity to cross-sell adjacent products, previously offered as fragmented and disjointed point solutions by other software providers.
While the company offers multiple products and addresses several verticals and micro-verticals, it manages its business with a singular, centralized approach to strategy and operations. The company centralizes key functions, including marketing, business operations, cybersecurity, and general and administrative functions, ensuring consistency in execution across each of the company’s verticals, and ultimately stimulating a culture of operational excellence.
Solutions
The company offers several vertically tailored suites of solutions, each of which follows a similar and repeatable go-to-market playbook: offer a ‘system of action’ Business Management Software that streamlines daily business workflows, integrate highly complementary, value-add adjacent solutions, and complete gaps in the value chain to create integrated solutions. These solutions provide value to service SMBs by improving their ability to market their services, streamline operations, and retain and engage their customers.
Business Management Software: The company’s vertically tailored Business Management Software is the system of action at the center of a service business’ operation, and is typically the point-of-entry and first solution adopted by a customer. The company’s software, designed to meet the day-to-day workflow needs of businesses in specific vertical end markets, streamlines front- and back-office processes and provides polished customer-facing experiences. Using these offerings, service SMBs can deliver their services, streamline operations, and focus on growing their customers.
Billing & Payment Solutions: The company’s Billing & Payment Solutions provide integrated payments, billing and invoicing automation, and business intelligence and analytics. The company’s omni-channel payments capabilities include point-of-sale, eCommerce, online bill payments, recurring billing, electronic invoicing, and mobile payments. Supported payment types include credit card, debit card, and Automated Clearing House (‘ACH’) processing. The company’s payments platform also provides a full suite of service commerce features, including customer management, as well as cash flow reporting and analytics.
Customer Experience Solutions: The company’s Customer Experience Solutions modernize how businesses engage and interact with customers by leveraging innovative, bespoke customer listening and communication solutions to improve the customer experience and increase retention. The company’s software provides customer listening capabilities with real-time customer surveying and analysis to allow standalone businesses and multi-location brands to receive Voice of Customer (‘VoC’) insights and manage the customer experience lifecycle. These applications include customer health scoring, customer support systems, real-time alerts, Net Promoter Score (‘NPS’)-based customer feedback collection, review generation and automation, reputation management, customer satisfaction surveying, and a digital communication suite, among others. These tools help the company’s customers gain actionable insights, increase customer loyalty and repeat purchases, and improve customer experiences.
Marketing Technology Solutions: The company’s Marketing Technology Solutions work alongside its Customer Experience Solutions to help customers holistically grow their businesses through new business generation and improved engagement and marketing throughout the customer lifecycle. These solutions help businesses to manage campaigns, generate quality leads, increase conversion and repeat sales, improve customer loyalty, and provide a polished brand experience. The company’s solutions include: custom website design, development and hosting, responsive web design, marketing campaign design and management, search engine optimization, paid search and display advertising, social media and blog automation, call tracking, review monitoring, and marketplace lead generation, among others. The company’s solutions can be purchased and integrated with EverCommerce business management solutions, as well as sold and integrated into third-party solutions via the EverConnect brand and solutions suite.
Verticals
The company’s solutions are deployed in verticals that consist of numerous micro-verticals, which, through product development and new solution acquisition, offer natural growth opportunities for EverCommerce. The company goes to market with three distinct, vertically tailored, integrated SaaS solution suites:
EverPro – Home Services: The company’s EverPro solutions are purpose-built for home service professionals, with varying specialized functionality for micro-verticals. For home improvement and field service professionals, project management and field service management applications serve as their business systems of action, respectively. Professionals in this market rely significantly on driving business from residential homeowners, and thus value tailored solutions that capture and manage lead generation from those end consumers. Ranging from professionals across residential home improvement and remodeling, and field services, to security and alarm professionals across residential installation and monitoring, central stations, corporate and campus planning, and government, the company’s EverPro solutions are designed to serve the specific needs of the professionals in these home improvement and field services sub-markets.
EverHealth – Health Services: The company’s EverHealth solutions are purpose-built for health service professionals. The Health Services market is rooted in a group of core solutions, including practice management and electronic health record (‘EHR’) / electronic medical record (‘EMR’) software. The company offers different types and scales of solutions for micro-verticals, including small group and specialty practices, behavioral health professionals, specialty branches of hospital systems, ambulatory services, urgent care, and EMT and physical, occupational, and speech therapists, among others.
EverWell – Wellness: Subsequent to the sale of the company’s Fitness Solutions, its EverWell solutions are purpose-built for wellness service professionals. The Wellness market includes tech-savvy businesses that generally require integrated solutions that provide modern, convenient experiences for end consumers. Consumer-facing scheduling and facility access solutions are ‘must-have’ software capabilities for spas and salons. In addition, adjacent solutions in relationship management and inventory management are increasingly needed to support a seamless, value-add consumer experience. The company’s EverWell solutions are built specifically for wellness professionals, which include salons, spas, and massage therapists.
The company offers select solutions to customers in other services verticals, including education, non-profit, pet care, and automotive repair, among many others.
Growth Strategies
The key elements of the company’s strategy are to attract new customers and expand into new products.
Customers
The company defines a customer as an individual or entity that utilized or was capable of utilizing an EverCommerce solution or service for which they paid any one or combination of recurring, re-occurring, or transactional fees in a given period. For solutions contracting with entities that service groups of customers, for example franchises or other multi-location businesses, the customer is counted at the level of the individual business utilizing the solution.
The company serves a wide range of customers across various verticals, micro-verticals, geographies, and sizes. The company’s customers provide expert services which, in turn, play a critical role in supporting the everyday lives of millions of end consumers – for their homes, their health, and their well-being.
Home Services: HVAC/plumbing, electrical professionals, remodeling and home improvement contractors, window and door replacement specialties, landscaping design services, security and alarm installation and monitoring businesses.
Health Services: Specialty private medical practices, mental health therapists, chronic care specialists, general practitioners, specialty branches of hospital systems.
Wellness Services: Salons and spas, massage therapists, medi-aesthetics, wellness specialists.
Other: Non-profits, veterinary care facilities, small accounting and tax firms, educational facilities, social services, pet/veterinary care, professional services, consumer services.
As of December 31, 2024, the company served approximately 740,000 customers.
Go-To-Market
The company’s go-to-market organization includes its vertically focused marketing, business development, sales, and customer success functions, which align to build positive customer experiences across the business. These teams drive scalable and efficient organic growth in three key areas: new customer acquisition, wallet share expansion, and go-to-market of acquired or built products.
Technology
The company’s SaaS solutions are strategically integrated to best serve its service SMB customers and ensure they have all the tools to help them grow and scale. The company leverages a common set of best practices, IT infrastructure, and architectures that serve as a foundation for highly scalable and secure software solutions.
Key areas and features of the company’s strategy and operations that serve as a foundation for its technology approach include:
Software development: The company’s software teams use best-in-class technologies and practices to develop its SaaS, mobile, and (in selected situations) on-premise solutions. The company’s software is purpose-built to meet the specific needs of the industries it serves.
Tech and IT shared services: The company’s technology platform provides a consistent approach to software development, as well as cloud engineering and data center migration. The company’s IT administration allows for 24-hour support for all its people and platforms worldwide.
Shared infrastructure: The company systematically upgrades its data centers, centralizes its collaboration platforms onto Office 365, and deploys a variety of standardized third-party software products sourced through EverCommerce. The migration of more than half of the company’s technology solutions to AWS has allowed for gains in productivity, cost efficiency, expanded capacity, and faster innovation.
Cybersecurity: The company’s Security Operations team uses industry best practices and functional expertise to perform regular risk assessments, audits, and remediation across its IT infrastructure and the data it maintains therein. The company’s security efforts also include incident prevention, incident response, monitoring, scanning, and alerting.
Offshore development team: The company’s software is primarily developed internally; however, it also uses independent firms and contractors in the United States and internationally to perform some of the company’s product development activities.
Regulations
The company’s consumer transactions business is now, or may in the future be, subject to certain financial services laws, regulations, and rules, such as the Payment Card Industry Data Security Standards, the Gramm-Leach-Bliley Act, and the National Automated Clearing House Association ACH Rules, and the company’s healthcare services businesses are subject to certain healthcare security and privacy laws, such as the Health Insurance Portability and Accountability Act of 1996, as amended by the Health Information Technology for Economic and Clinical Health Act of 2009, and regulations promulgated thereunder (collectively, ‘HIPAA’) in the United States. Certain foreign laws also govern the privacy and security of personal data. For example, the company may be subject to the Personal Information Protection and Electronic Documents Act (‘PIPEDA’) and Personal Health Information Protection Act (‘PHIPA’) in Canada.
Intellectual property
As of December 31, 2024, the company had 140 registered trademarks in the United States (including EverCommerce), three registered trademarks in the EU (including the EverCommerce logo), two registered trademarks in Puerto Rico, two registered trademarks in Canada, 15 registered trademarks in New Zealand, six registered trademarks in Australia, and four registered trademarks in the United Kingdom (including the EverCommerce logo); seven trademark applications in process in the United States and three trademark applications in process in Canada; 37 registered copyrights in the United States and one registered copyright in Canada; and seven issued patents in the United States. The company also has a portfolio of approximately 3,200 registered domain names for websites that it uses in its business or that are registered defensively to protect its brands.
History
The company was founded in 2016. The company was incorporated in Delaware in 2016. The company was formerly known as PaySimple Holdings, Inc. and changed its name to EverCommerce Inc. in 2020.
