Industry Revenues:

• Water Systems: approx. 60%
• Fuel Systems: approx. 25%
• Distribution and Others: approx. 15%

TOP 3 Markets:

• USA: approx. 50%
• Europe: approx. 20%
• Asia-Pacific: approx. 15%

Franklin Electric Co., Inc. generates the majority of its revenues from the water systems industry, driven by the increasing demand for sustainable and efficient water solutions. The U.S. market is the largest single market for the company, followed by Europe and the Asia-Pacific region. These markets benefit from continuous urbanization and the need to modernize water infrastructure.

Production Sites: USA, Mexico, Italy, Czech Republic, China, Australia

Franklin Electric Co., Inc. is a globally operating company specializing in the manufacturing of systems and components for water and fuel pumping. The company operates production facilities in several countries to efficiently serve its international markets. Some of the main production sites producing for the North and South American markets are located in the USA and Mexico.

In addition, Franklin Electric has established production capacities in Italy and the Czech Republic in Europe to meet the demand in the European market. In Asia, the company operates plants in China to serve the growing demand in this region. Australia serves as a production site for the Asia-Pacific region. This geographical diversification enables Franklin Electric to flexibly respond to regional market requirements and efficiently manage supply chains.

Revenue Growth: Estimated 8-10% annually (based on historical data and industry trends until 2023)

Franklin Electric Co., Inc. pursues a growth strategy based on several pillars. Firstly, the company focuses on geographical expansion, especially in emerging markets, to strengthen its global presence. This includes both organic growth and strategic acquisitions to gain market share and integrate new technologies.

Secondly, Franklin Electric heavily invests in research and development to offer innovative products and solutions that meet the changing needs of customers. The focus is on energy-efficient and sustainable technologies that comply with current environmental requirements.

Furthermore, the company emphasizes optimizing its supply chain and production processes to reduce costs and increase efficiency. This not only supports margins but also enables a faster response to market changes and customer demands.

In summary, Franklin Electric aims to secure long-term growth through a combination of geographical expansion, innovation, and operational excellence.

Main raw materials: Copper, steel, aluminum
Main importing countries: Chile, Canada, China

Franklin Electric Co., Inc. is a leading manufacturer of systems and components for water and fuel transport. Production requires a variety of raw materials, especially metals such as copper, steel, and aluminum. Copper is often imported from Chile, which is considered one of the largest copper producers worldwide.

Steel and aluminum are frequently sourced from Canada and China, as these countries are significant producers and exporters of these metals. The selection of suppliers and importing countries depends on factors such as price, quality, and availability. Franklin Electric continuously optimizes its supply chains to reduce costs and increase efficiency.

Market Share: Estimated at 10-15% in the water and fuel pump sector (2025)

R&D Expenses: 3.5% of revenue (2024)

Franklin Electric Co., Inc. possesses a significant competitive advantage that is manifested through several factors. The company has established itself as a leading provider in the water and fuel pump sector and holds an estimated market share of 10-15%. This strong market position is supported by continuous investments in research and development, accounting for approximately 3.5% of revenue.

The innovation capability of Franklin Electric, combined with a broad product portfolio and global presence, enables the company to differentiate itself from its competitors. Additionally, Franklin Electric benefits from long-standing customer relationships and a strong distribution network, which raises the barriers to entry for new competitors.

In summary, Franklin Electric, through its innovation capacity, market presence, and customer loyalty, possesses a solid competitive advantage that keeps the company in a strong position to overcome future challenges.

Institutional Investor Share: 78% (2025, estimated) Insider Purchases: No significant purchases in the last year Insider Sales: Moderate, about 2% of total shares in the last year

Franklin Electric Co., Inc. has a high proportion of institutional investors, indicating strong trust from investment funds and other large financial institutions. This can be attributed to the company's stable financial performance and growth potential.

Regarding insider activities, there were no significant purchases in the last year, suggesting that the executives and directors currently do not see significant undervalued opportunities in the stock price. The moderate insider sales could indicate a diversification of the insiders' personal portfolios, but are not uncommon in the industry.

Market share of Franklin Electric Co., Inc.: Estimate 10% (2025)

Top competitors and their market shares:

1. Xylem Inc.: 15%
2. Grundfos Holding A/S: 12%
3. Pentair plc: 11%
4. Franklin Electric Co., Inc.: 10%
5. Ebara Corporation: 9%
6. ITT Inc.: 8%
7. Sulzer Ltd.: 7%
8. KSB SE & Co. KGaA: 6%
9. Wilo SE: 5%
10. Flowserve Corporation: 4%

Franklin Electric Co., Inc. has a moderate market share in the water and fuel pump sector. The company's moat is based on its long-standing experience, a wide product portfolio, and a strong brand reputation. These factors enable Franklin Electric to compete in a highly competitive market.

Compared to its competitors, Franklin Electric has a solid but not outstanding moat. Xylem Inc. and Grundfos Holding A/S have larger market shares and are known for their innovation and extensive research and development resources, giving them a stronger moat.

Nevertheless, Franklin Electric remains competitive through its niche products and specialized solutions. To strengthen its moat, the company could invest in expanding its technological capabilities and exploring new markets.

Revenue Growth: 8.5% (2024)
Profit Growth: 10.2% (2024)
Market Share in Water and Wastewater Solutions: 12% (2024)

Franklin Electric Co., Inc. recorded solid revenue growth of 8.5% in 2024, driven by strong demand for their water and wastewater solutions. The 10.2% profit growth indicates that the company is operating efficiently and managing its costs well.

The 12% market share in the water and wastewater solutions sector highlights Franklin Electric's strong position in this industry. Continued investment in research and development, as well as expansion into new markets, could further support growth.

Overall, Franklin Electric demonstrates positive financial performance and a strong market position, suggesting a potentially good investment opportunity. The long-term prospects are promising, especially given the increasing importance of sustainable water solutions worldwide.

Dividend Yield: 1.1% (2025, estimated)
Dividend Growth: 5% annually (average over the last 5 years)

Franklin Electric Co., Inc. regularly pays a dividend to its shareholders. The dividend yield is currently around 1.1%, which can be considered moderate compared to other companies in the industry.

Over the past years, the company has shown a consistent dividend growth of an average of 5% per year. This reliability in payout indicates that Franklin Electric pursues a stable financial position and a sustainable dividend policy.

The continuous increase in dividends over the years reflects the management's confidence in the company's future earnings power. Analysts view Franklin Electric as a solid dividend payer that can maintain its payouts even in economically challenging times.