Five Below Analysis in December (2025) | Price Target, Profits & Valuation

Five Below

NasdaqGS:FIVE

$ 183,41

+ $2,00 (1,10%)

183,41 $

+$2,00 (1,10%)

End-of-day quote: 12/12/2025

Five Below Stock Value

Analysts currently give NasdaqGS:FIVE a rating of Outperform.

Outperform

Five Below Company Info

EPS Growth 5Y

10,07%

Market Cap

$10,12 B

Long-Term Debt

$0,02 B

Short Interest

2,42%

Annual earnings

03/18/2026

Dividend

$0,00

Dividend Yield

0,00%

Founded

2002

Industry

Consumer Discretionary

Country

United States

ISIN Number

US33829M1018

Website

http://www.fivebelow.com

Analyst Price Target

$189,00

3.05%

Last Update: 12/13/2025

Analysts: 21

Highest Price Target $225,00

Average Price Target $189,00

Lowest Price Target $90,00

In the last five quarters, Five Below’s Price Target has risen from $87,06 to $100,52 - a 15,46% increase. Nineteen analysts predict that Five Below’s share price will increase in the coming year, reaching $189,00. This would represent an increase of 3,05%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Five Below do?

Five Below, Inc. (Five Below) operates as a high-growth value retailer offering trend-right, high-quality products loved by tweens, teens and beyond. The company offers a dynamic, edited assortment of exciting products, most priced at $5 and below, including select brands and licensed merchandise across eight worlds: Style, Room, Sports, Tech, Create, Party, Candy and New & Now. As of February 1, 2025, the company operated a total of 1,771 locations across 44 states. The company’s new store mo...

Five Below, Inc. (Five Below) operates as a high-growth value retailer offering trend-right, high-quality products loved by tweens, teens and beyond.

The company offers a dynamic, edited assortment of exciting products, most priced at $5 and below, including select brands and licensed merchandise across eight worlds: Style, Room, Sports, Tech, Create, Party, Candy and New & Now.

As of February 1, 2025, the company operated a total of 1,771 locations across 44 states. The company’s new store model assumes a store size of approximately 9,500 square feet and is typically located within power, community and lifestyle shopping centers across a variety of urban, suburban and semi-rural markets.

The company also offers its merchandise on the internet, through its fivebelow.com e-commerce website, offering home delivery and the option to buy online and pick up in store. Additionally, the company sells its merchandise through on-demand third-party delivery services to enable the company's customers to shop online and receive convenient delivery. All e-commerce sales, which includes shipping and handling revenue, are included in net sales and are included in comparable sales.

Growth Strategy

The company's strategies are to grow its store base; drive comparable sales; and increase brand awareness.

Merchandise

Strategy

The company offers a dynamic, edited assortment of trend-right, high-quality products, with most priced at $5 or below, including select brands and licensed merchandise, targeted at the tween and teen customer.

The company's typical store features in excess of 4,000 products across a number of the company's category worlds, including Style, Room, Sports, Tech, Create, Party, Candy and New & Now. The company focuses its merchandising strategy on maintaining core categories within its stores but intend to generate high item velocity and sell-through to keep the company's assortment fresh and drive repeat visits. The company monitors trends in its target demographic market, historical sales trends of current and prior products and the success of new product launches to ensure that its merchandise is relevant for the company's customers. The company has a highly planned merchandise strategy focused on trend-right and everyday products supplemented by selected opportunistic purchases from the company's vendors to drive traffic and therefore offer the company's customers a consistently exciting shopping experience.

The common element of the company's dynamic merchandise selection is the consistent delivery of exceptional value to the consumer, with most products offered at or below the $5 price point. Many of the products it sells can also be found in mall specialty stores, department stores, mass merchandisers and drug stores, however, the company offers all of these products in an exciting and easy to shop retail environment at exceptional price points.

Product Mix

The company organizes the merchandise in its stores into the following category worlds:

Style: Primarily consists of apparel, accessories, and beauty products. The company offers an assortment of trend-right socks, jewelry, hair accessories, cozy loungewear, and ‘snarky’ t-shirts. The company’s style offering also includes an assortment of beauty products, such as personal care essentials, skincare, fragrance, and branded cosmetics.

Room: Consists of items used to complete and personalize the company’s customer’s living space, including trendy lamps, posters, frames, fleece blankets, plush items, pillows, candles, incense, lighting, novelty decor, accent furniture and related items. The company also offers storage options for the customer’s room.

Sports: Consists of an assortment of sport balls, team sports merchandise and fitness accessories, including hand weights, jump ropes and gym balls. The company also offers a variety of games, including name brand board games, puzzles, collectibles, and toys, including remote control. In the summer season, its sports offering also includes pool, beach and outdoor toys, games, and accessories.

Tech: Consists of a selection of accessories for cell phones, tablets, audio, computers, and automobiles. The offering includes cases, chargers, cables, headphones, and other related items. The company also carries a range of affordable products for audio, gaming, and gadgets.

Create: The company offers an assortment of craft activity kits, as well as arts and crafts supplies, such as crayons, markers and stickers. The company also offers trend-right items for school, such as backpacks, fashion notebooks and journals, novelty pens and pencils, locker accessories, as well as everyday name brand items.

Party: Consists of party goods, decorations, gag gifts and greeting cards, as well as every day and special occasion merchandise.

Candy: Consists of branded items that appeal to tweens and teens. This category includes an assortment of classic and novelty candy bars and movie-size box candy, seasonal-related candy, as well as gum and snack food. The company also sells chilled drinks via coolers.

New & Now: Consists of seasonally specific items used to celebrate and decorate for events, such as Christmas, Easter, Halloween, and St. Patrick’s Day. These products are most often placed at the front of the store.

Leisure includes items, such as sporting goods, games, toys, tech, books, electronic accessories, arts and crafts, and party. Fashion and home include items, such as personal accessories, ‘attitude’ t-shirts, beauty offerings, home goods and storage options. Snack and seasonal include items, such as seasonal goods, greeting cards, candy and other snacks, and beverages.

Stores

As of February 1, 2025, the company operated 1,771 stores throughout the United States. The company's new store model assumes a store size of approximately 9,500 square feet. Its stores are primarily located in power, community, and lifestyle shopping centers; approximately 4% of the company's stores are located in malls.

Merchandising, Sourcing and Distribution

The company has developed a disciplined approach to buying and a dynamic inventory planning and allocation process to support the company's merchandising strategy.

Merchandising

The company's merchandising team works directly with its product development team and the company's central planning and allocation group to ensure a consistent delivery of products across the company's store base. The company's product development team works directly with its merchandising group to identify new and improved products through international sourcing and has significant experience within the retail sector.

Sourcing

The company regularly purchases core merchandise in accordance with the company's key categories. The company also has the ability to employ an opportunistic buying strategy, when appropriate, capitalizing on selected excess inventory opportunities, to purchase complementary merchandise based on consumer trends, product availability and favorable economic terms.

The company works with approximately 1,000 vendors. The company sourced approximately 60% of its purchases from domestic vendors in fiscal 2024.

Distribution and Fulfillment

The company distributes approximately 85% of its merchandise for the company’s retail stores from itsapproximately 1,200,000 square foot shipcenter in Buckeye, Arizona, the company’s approximately 1,100,000 square foot shipcenter in Forsyth, Georgia, its approximately 1,030,000 square foot shipcenter in Indianapolis, Indiana, its approximately 1,000,000 square foot shipcenter in Pedricktown, New Jersey, and its approximately 860,000 square foot shipcenter in Conroe, Texas, with the remaining merchandise shipped directly from the vendor to the company’s stores.

For the company’s direct-to-customer e-commerce business, it distributes its merchandise from the company’s shipcenters in Buckeye, Arizona and Indianapolis, Indiana.

The company generally ships merchandise from its shipcenters to the company's stores one to six times a week, depending on the season and the volume of a specific store. The company uses either contract carriers or its own private fleet of trucks to ship merchandise to the company's stores.

Marketing and Advertising

The company's marketing strategy is designed to promote brand awareness, enhance customer engagement, and drive store and website traffic with its target demographic, as well as other value-oriented customers. The company's marketing efforts focus on promoting its unique experience whether in-store, online, or through its mobile app. The strategy includes highlighting the brand, exceptional value, and quality proposition predominantly through the use of digital advertising, influencer partnerships, seasonal campaigns, and local marketing efforts to maximize its reach and growth objectives. Additionally, the company relies on the strong visibility and presence of its store locations, email messaging, and philanthropic community fundraising to promote and further its brand image and awareness to drive traffic. The company's digital experience, anchored by its mobile e-commerce website, mobile app, and social media presence, is growing rapidly as it utilizes Instagram, TikTok, and Facebook to engage its customers with compelling digital content on a frequent basis.

For new store openings, the company seeks to create community awareness and consumer excitement predominantly through digital advertising, public relations, community outreach, and events promoting the grand opening.

In addition to the company's marketing and advertising efforts, the company maintains an e-commerce website (www.fivebelow.com). The company uses both its website and social media channels to highlight the company's featured products, value/quality proposition, store locations, employment opportunities, and grand openings.

Trademarks and Other Intellectual Property

The company owns several trademarks that have been registered with the U.S. Patent and Trademark Office, including Five Below, Five Beyond and Five Below Hot Stuff. Cool Prices. The company also owns domain names, including www.fivebelow.com, and unregistered copyrights in its website content.

Seasonality

The company's business is seasonal in nature with the highest level of net sales and net income generated in the fourth fiscal quarter (year ended February 2025) due to the year-end holiday season, and therefore, operating results for any fiscal quarter are not necessarily indicative of results for the full fiscal year. To prepare for the holiday season, the company must order and keep in stock more merchandise than the company carries during other parts of the year. Because of variation in consumer spending habits, the company experiences fluctuations in net sales, net income and working capital requirements during the year.

History

The company was founded in 2002. It was incorporated in Pennsylvania in January 2002. The company was formerly known as Cheap Holdings, Inc. and changed its name to Five Below, Inc. in August 2002.

Five Below Questions and Answers

Which sectors generate sales and which are the top 3 markets?

Industry Sales: Retail: 100% TOP 3 Markets: USA: approx. 95% Canada: approx. 3% Mexico: approx. 2% Five Below, Inc. is a leading company in retail specializing in affordable products for teenagers and young adults. The majority of sales are generated in the USA, attributed to the strong presence...

At which locations are the company’s products manufactured?

Production Sites: Mainly in China and other Asian countries (as of 2023) Five Below, Inc. sources most of its products from third-party suppliers that manufacture in China and other Asian countries. This is typical for retail companies that offer cost-effective products to maintain competitive price...

What strategy does Five Below pursue for future growth?

Revenue Growth: 20% (estimated for 2025 based on historical trends) Five Below, Inc. is pursuing a growth strategy that heavily focuses on expanding its stores and entering new markets. The company plans to significantly increase its number of stores in the USA to expand its reach and customer base....

Which raw materials are imported and from which countries?

Main materials: Plastic, textiles, electronic components Main importing countries: China, Vietnam, India Five Below, Inc. mainly imports materials such as plastic, textiles, and electronic components that are needed for the production of their affordable products. These materials are essential for t...

How strong is the company’s competitive advantage?

Market share: Estimated at around 5% in the discount retail sector (2025) Revenue growth: 12% (2024) Gross margin: 35% (2024) Five Below, Inc. has established a solid competitive advantage in the discount retail sector, particularly through its unique business model focusing on affordable products f...

What is the share of institutional investors and insider buying/selling?

Institutional Investor Share: Approx. 95% (2025, estimated) Insider Buys/Sells: No significant transactions in the last quarter (2025, estimated) The institutional investor share at Five Below, Inc. is typically very high, indicating the trust of large investment firms in the company's business mode...

What percentage market share does Five Below have?

Market share of Five Below, Inc.: Estimated around 2-3% in the discount retail segment (2025) Major competitors and their market shares: Dollar General: around 30% Dollar Tree: around 25% Walmart (Discount Segment): around 15% Target (Discount Segment): around 10% Five Below: around 2-3% Family Dol...

Is Five Below stock currently a good investment?

Revenue Growth: 18% (2024) Profit Growth: 15% (2024) Store Growth: 12% (2024) Five Below, Inc. recorded strong revenue growth of 18% in 2024, attributed to successful expansion and increased demand for its affordable products. The company also achieved a profit growth of 15%, indicating efficient co...

Does Five Below pay a dividend – and how reliable is the payout?

Dividend: No payout (as of 2023) Five Below, Inc. currently does not pay a dividend. The company has focused on growth and expansion, which is typical for companies in their growth phase. Five Below's strategy of reinvesting profits into opening new stores and expanding their product offerings suppo...

Five Below Stock Value

Five Below Company Info

Analyst Price Target

Top growth stocks in the consumer discretionary sector (5Y.)

What does Five Below do?

Five Below Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal