Industry Revenues:

• Automotive Industry: approx. 70%
• Aviation Industry: approx. 15%
• Industrial Applications: approx. 10%
• Other: approx. 5%

TOP 3 Markets:

1. North America: approx. 45%
2. Europe: approx. 30%
3. Asia-Pacific: approx. 15%

Goodyear Tire & Rubber Company generates the majority of its revenues from the automotive industry by manufacturing tires for cars, trucks, and other vehicles. A significant portion also comes from the aviation industry, where Goodyear supplies tires for aircraft. Industrial applications and other sectors also contribute to the company's income.

In terms of geographical distribution, North America is the largest market for Goodyear, followed by Europe and the Asia-Pacific region. These markets are crucial for the company as they have a high demand for tire products and Goodyear has a strong market presence there.

Production Sites:

• USA: Several plants, including ones in Ohio and Kansas.
• Europe: Plants in Germany, Poland, and Luxembourg.
• Asia: Production facilities in China and India.
• Latin America: Factories in Brazil and Chile.

The Goodyear Tire & Rubber Company operates numerous production facilities worldwide to manufacture its tires and rubber products. The strategic distribution of the plants enables the company to efficiently respond to regional market demands and optimize transportation costs. Some of the largest plants serving both the domestic and international markets are located in the USA.

In Europe and Asia, Goodyear has also established significant production capacities to meet the demand in these important markets. The plants in Latin America support the supply of the South American market and contribute to the global production capacity.

Current Strategy: Diversification and Innovation
Focus on Sustainability: Increase the share of sustainable materials to 40% by 2030
Market Expansion: Expansion of presence in emerging markets

The Goodyear Tire & Rubber Company is pursuing a growth strategy that heavily emphasizes diversification and innovation. The company is investing in the development of new technologies to expand its product range and remain competitive. A key component of this strategy is increasing the share of sustainable materials in production, with the goal of reaching 40% by 2030.

In addition, Goodyear plans to expand its market presence in emerging markets to benefit from the growth opportunities there. This expansion is supported by strategic partnerships and investments in local production capacities.

Main raw materials: Natural rubber, synthetic rubber, carbon black, steel, chemicals

Countries of origin:

• Natural rubber: Mainly from Thailand, Indonesia, Vietnam, and Malaysia
• Synthetic rubber: USA, Germany, Japan
• Carbon black: USA, China, India
• Steel: China, South Korea, Germany
• Chemicals: USA, China, Europe

Goodyear Tire & Rubber Company imports a variety of raw materials essential for tire production. Natural rubber, one of the most important raw materials, is mainly imported from Southeast Asia, as this region is home to the largest producers worldwide. Synthetic rubber is produced in industrialized countries such as the USA and Germany, which have the necessary chemical industry.

Carbon black and steel, which are also crucial for tire production, are imported from various countries, with China and the USA being the main suppliers. Chemicals needed for the manufacturing and processing of tires come from the USA, China, and Europe, where major chemical companies are located.

Market share: Approximately 10% (estimated for 2026)
Research & Development: $450 million (2025)
Brand awareness: High, globally established

The Goodyear Tire & Rubber Company has a significant competitive advantage due to its strong brand awareness and global presence. The company continuously invests in research and development, enabling it to bring innovative products to the market and differentiate itself from competitors.

Another advantage is the wide range of products that cover both the mass market and specialized segments such as high-performance and winter tires. This allows Goodyear to flexibly respond to different market requirements.

Despite intense competition in the tire industry, especially from Asian manufacturers, Goodyear remains competitive through its strategic partnerships and OEM contracts. Continuous investments in technology and sustainability further strengthen the company's position in the market.

Institutional Investor Share: approx. 85% (estimated for 2026 based on historical data)

Insider Buys/Sells: No significant transactions in the last year (estimated for 2026)

The institutional investor share in The Goodyear Tire & Rubber Company is traditionally high, as large investment funds and institutional investors typically invest in established companies. These investors usually hold a large portion of the shares, indicating a certain level of trust in the company's stability and growth potential.

Regarding insider buys and sells, there were no significant transactions in the last year. This could suggest that the management and other insiders do not expect significant changes in the company's valuation or that they are satisfied with the current corporate strategy.

Market share of Goodyear Tire & Rubber Company: approximately 10% (estimated for 2026)

Top competitors and their market shares:

1. Bridgestone Corporation: approximately 14%
2. Michelin Group: approximately 13%
3. Goodyear Tire & Rubber Company: approximately 10%
4. Continental AG: approximately 9%
5. Pirelli & C. S.p.A.: approximately 5%
6. Sumitomo Rubber Industries, Ltd.: approximately 4%
7. Hankook Tire & Technology Co., Ltd.: approximately 3%
8. Yokohama Rubber Company, Ltd.: approximately 3%
9. Cooper Tire & Rubber Company: approximately 2%
10. Toyo Tire Corporation: approximately 2%

Goodyear's economic moat:

Goodyear has a moderate economic moat, mainly based on its strong brand recognition and global presence. The company consistently invests in research and development to offer innovative tire solutions, giving it a certain technological advantage.

However, compared to its competitors, Goodyear does not have a significant economic moat that would distinctly differentiate it from other major players like Bridgestone or Michelin. These companies also have strong brands, extensive research and development resources, and a wide range of products.

Bridgestone and Michelin are often considered companies with a stronger economic moat, as they are highly diversified not only in tire production but also in other areas of mobility and technology. This provides them with a broader foundation for innovation and market penetration.

Revenue Growth: 3.5% (2025) EBITDA Margin: 12.1% (2025) Leverage Ratio: 2.8 (2025)

The Goodyear Tire & Rubber Company recorded a revenue growth of 3.5% in 2025, attributed to moderate demand in the automotive industry and a stable market presence. The EBITDA margin of 12.1% indicates that the company is able to efficiently manage its operating costs and maintain solid profitability.

The leverage ratio of 2.8 suggests that the company has a relatively high level of debt compared to its equity. This could pose a risk, especially in an environment of rising interest rates or economic uncertainties.

Overall, Goodyear's stock could be of interest to investors seeking an established company with stable earnings. However, potential investors should keep an eye on the debt levels and macroeconomic conditions that could impact the demand for automotive products.

Dividend: No payout (as of 2026)

The Goodyear Tire & Rubber Company has not paid any dividends in recent years. This is due to the company's strategic decision to reinvest profits into growth and debt reduction.

The reliability of dividend payments is currently not guaranteed, as the company does not make regular payouts. Investors should focus on other financial metrics and corporate strategies to evaluate the attractiveness of the stock.