Revenue distribution by industry:

• Digital advertising: 70%
• CTV (Connected TV): 20%
• Mobile advertising: 10%

TOP 3 markets and their percentage shares:

• USA: 55%
• Europe: 25%
• Asia-Pacific: 15%

Magnite, Inc. generates the majority of its revenue from the digital advertising industry, with a significant portion attributed to the Connected TV sector, which has experienced strong growth in recent years. The US market is the largest single market for Magnite, followed by Europe and the Asia-Pacific region. These markets are crucial for the company as they exhibit the highest growth rates and the greatest demand for digital advertising solutions.

Production Sites: No specific production sites, as Magnite, Inc. is a technology company.

Magnite, Inc. is a leading company in the field of programmatic advertising and provides a platform for the buying and selling of digital advertising inventory. As a technology company, Magnite does not produce physical products, but develops software solutions and services that are operated in the cloud. The main activities of the company focus on the development and operation of its platform, as well as on providing services to advertisers and publishers. Therefore, there are no traditional production sites in terms of factories or production facilities.

Revenue Growth: Estimated 10-12% annually (2026) Market Expansion: Focus on international markets and CTV (Connected TV)

Magnite, Inc. is pursuing a growth strategy that heavily emphasizes expanding into the Connected TV (CTV) sector. The company is investing in technologies that enable advertisers to reach their target audiences more effectively through digital platforms.

Another key focus is on international expansion, particularly in Europe and Asia, to capitalize on the increasing demand for programmatic advertising in these regions. Magnite also plans to strengthen its platform through strategic acquisitions to further enhance its market position and offer innovative solutions.

In addition, Magnite is focusing on enhancing its data analysis capabilities to provide its customers with more precise and effective advertising solutions. This is intended to be achieved through partnerships with leading technology providers and the integration of advanced AI technologies.

Main raw materials/materials: Data servers, storage solutions, network equipment

Countries of origin: USA, China, Taiwan

Magnite, Inc. is a technology company specializing in digital advertising. As such, it does not import traditional raw materials, but mainly technological components such as data servers, storage solutions, and network equipment. These components are essential for the operation of their platforms and services.

The main suppliers of these technological components are located in the USA, China, and Taiwan. These countries are leaders in the production of high-tech components and provide the necessary infrastructure and expertise to meet the requirements of companies like Magnite.

Market share: 12% (estimated, 2026)
EBITDA margin: 25% (2025)
R&D expenses: 8% of revenue (2025)

Magnite, Inc. has established itself as one of the leading providers in the field of programmatic advertising technology. The company's competitive advantage lies in its ability to offer a comprehensive platform for digital advertising that serves both buyers and sellers of ad space.

The EBITDA margin of 25% in 2025 shows that Magnite operates efficiently and is able to generate solid profits from its revenues. This is an indicator of strong operational performance compared to many competitors in the ad tech industry.

Another advantage is the continuous investment in research and development, which accounts for 8% of revenue. This allows Magnite to develop innovative solutions and adapt to rapidly changing market conditions.

Overall, Magnite's competitive advantage is characterized by its strong market position, efficient operations, and innovation capabilities.

Institutional Investor Share: 75% (2026, estimated) Insider Buys/Sells: No significant changes reported (2026, estimated)

The institutional investor share in Magnite, Inc. is estimated to be around 75%. This demonstrates a strong confidence from institutional investors in the company, which often indicates a positive assessment of long-term business prospects.

Regarding insider buys or sells, there have been no significant changes indicating a substantial shift in the internal assessment of the company's value or future development. Such activities are often seen as indicators of management's confidence in the company's strategy.

Market share of Magnite, Inc.: Estimated around 5% (2026)

Major competitors and their market shares:

1. The Trade Desk, Inc.: around 20%
2. PubMatic, Inc.: around 10%
3. Google Ad Manager (part of Alphabet Inc.): around 30%
4. Xandr (part of Microsoft): around 15%
5. Amazon Advertising: around 10%

Moat of Magnite, Inc.:

Magnite, Inc. is one of the leading independent providers of Sell-Side Platforms (SSP) in the digital advertising sector. Magnite's moat lies in its specialization in monetizing ad space and its strong position in programmatic advertising. The integration of technologies and focus on CTV (Connected TV) provide a certain advantage over traditional SSPs.

However, compared to major players like Google Ad Manager and Amazon Advertising, Magnite's moat is less pronounced. These companies have more comprehensive ecosystems and larger datasets, giving them significant competitive advantages. The Trade Desk, as a leading Demand-Side Platform (DSP), also has a strong moat due to its extensive partnerships and innovative capabilities.

Overall, Magnite has a solid, but not outstanding, moat compared to its larger competitors. The competition offers more comprehensive solutions and often has a stronger market presence, making it challenging for Magnite to gain significant market share.

Revenue Growth: 18% (2025) Profit Growth: 15% (2025) Market Share in Digital Advertising Market: 5% (2025)

Magnite, Inc. recorded a revenue growth of 18% in 2025, driven by strong demand for programmatic advertising solutions and expansion into new markets. The company also achieved a profit growth of 15%, indicating efficiency improvements and an enhanced cost structure.

Magnite's market share in the digital advertising market is approximately 5%, making the company a significant player in the industry. Continuous investment in technology and partnerships with major media companies strengthens Magnite's competitive position.

Overall, Magnite, Inc. demonstrates solid financial performance and has potential for further growth, especially with the increasing shift of advertising spending to the digital realm. This could make the stock an attractive investment, provided that the company successfully implements its strategic initiatives and responds to market changes.

Dividend: No payout (as of 2023)

Magnite, Inc. currently does not pay a dividend to its shareholders. The company has focused in the past on investing its resources in growth and expansion rather than distributing dividends.

For investors aiming for dividend yields, Magnite may therefore be less attractive. Instead, the company relies on reinvesting its profits to strengthen its market position in the digital advertising sector.