Monster Beverage Corporation primarily develops and markets energy drinks. The company develops, markets, sells and distributes energy drink beverages and concentrates for energy drink beverages, primarily under various brand names, such as Monster Energy, Monster Energy Ultra, Rehab Monster, Monster EnergyNitro, Java Monster, Punch Monster, Juice Monster, Reign Total Body Fuel, Reign Inferno Thermogenic Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play a...
Monster Beverage Corporation primarily develops and markets energy drinks. The company develops, markets, sells and distributes energy drink beverages and concentrates for energy drink beverages, primarily under various brand names, such as Monster Energy, Monster Energy Ultra, Rehab Monster, Monster EnergyNitro, Java Monster, Punch Monster, Juice Monster, Reign Total Body Fuel, Reign Inferno Thermogenic Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play (stylized), Relentless, BPM, BU, Samurai, Live+, and Predator, Fury.
The company also develops, markets, sells, and distributes craft beers, flavored malt beverages, such as FMBs, and hard seltzers under a number of brands, including Jai Alai IPA, Florida Man IPA, Dale’s Pale Ale, Wild Basin Hard Seltzers, Dallas Blonde, Deep Ellum IPA, Perrin Brewing Company Black Ale, Hop Rising Double IPA, Wasatch Apricot Hefeweizen, The Beast, Nasty Beast Hard Tea, and a host of other brands. The company also develops, markets, sells and distributes still and sparkling waters under the Monster Tour Water brand name.
Reportable Segments
The company operates through four segments: Monster Energy Drinks segment (Monster Energy Drinks), which is primarily comprise its Monster Energy drinks, Reign Total Body Fuel high performance energy drinks, Reign Storm total wellness energy drinks, Bang Energy drinks; Strategic Brands segment (Strategic Brands), which is primarily consists of the various energy drink brands acquired from The Coca-Cola Company (TCCC) in 2015, as well as its affordable energy brands, Predator and Fury; Alcohol Brands segment (Alcohol Brands), which consists of various craft beers, FMBs and hard seltzers; and Other segment (Other), which consists of certain products sold by American Fruits and Flavors LLC (AFF), a wholly-owned subsidiary of the company, to independent third-party customers (the AFF Third-Party Products).
The company’s Monster Energy Drinks segment primarily generates net operating revenues by selling ready-to-drink packaged energy drinks primarily to bottlers and full service beverage distributors (bottlers/distributors). In some cases, the company sells ready-to-drink packaged drinks directly to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, drug stores, foodservice customers, value stores, e-commerce retailers and the military.
The company’s Strategic Brands segment primarily generates net operating revenues by selling ‘concentrates’ and/or ‘beverage bases’ to authorized bottling and canning operations. Such bottlers generally combine the concentrates and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-drink packaged energy drinks. The ready-to-drink packaged energy drinks are then sold by such bottlers to other bottlers/distributors and to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, foodservice customers, drug stores, value stores, e-commerce retailers and the military. To a lesser extent, the company’s Strategic Brands segment generates net operating revenues by selling certain ready-to-drink packaged energy drinks to bottlers/distributors.
Generally, the Monster Energy Drinks segment generates higher per case net operating revenues, but lower per case gross profit margin percentages than the Strategic Brands segment.
The company’s Alcohol Brands segment primarily generates operating revenues by selling kegged and ready-to-drink canned beers, FMBs and hard seltzers, primarily to beer distributors in the United States.
Generally, the Alcohol Brands segment has lower gross profit margin percentages than the Monster Energy Drinks segment.
2024 Product Introductions
During 2024, the company continued to expand its existing energy drink portfolio by adding additional products to its portfolio in a number of countries and further developed its distribution markets. During 2024, the company sold the following new products to its customers: Bang Energy Sour Ropes; Burn Guava; Java Monster Irish Crème; Juice Monster Rio Punch; Juice Monster Viking Berry; Juiced Monster Bad Apple; Monster Energy Ultra Blue Hawaiian; Monster Energy Ultra Fantasy Ruby Red; Monster Energy Ultra Vice Guava; Monster Killer Brew Loca Moca; Monster Killer Brew Mean Bean; Monster Reserve Peaches N’ Crème; Mother Orange Dreamsicle; Nalu Yuzu Rosemary; Nasty Beast Hard Tea Green Tea; Nasty Beast Hard Tea Original; Nasty Beast Hard Tea Peach; Nasty Beast Hard Tea Tea + Lemonade; Reign Storm Mango; Reign Storm Strawberry Apricot; Reign Storm Tropical; Reign Total Body Fuel Sour Gummy Worm; Relentless Fruit Punch; The Beast Gnarly Grape; The Beast Killer Sunrise; The Beast Pink Poison; and Ultra Energy Fruit Punch.
Products – Monster Energy Drinks Segment
Monster Energy Drinks – a line of carbonated energy drinks. The company’s Monster Energy drinks contain vitamins, minerals, nutrients, herbs and other ingredients (collectively, supplement ingredients). The company offers the following energy drinks under the Monster Energy drink product line: Monster Energy, Monster Energy Zero Sugar, Lo-Carb Monster Energy, Monster Assault, Juice Monster Aussie Style Lemonade, Juiced Monster Bad Apple, Juice Monster Khaotic, Juice Monster Mango Loco, Juice Monster Pacific Punch, Juice Monster Papillon (Juiced Monster Monarch in certain countries), Juice Monster Pipeline Punch, Juice Monster Ripper, Juice Monster Rio Punch, Juice Monster Viking Berry, Monster Energy Import, Monster Energy Export, M3(stylized), Monster Energy Zero Ultra, Monster Energy Ultra Black, Monster Energy Ultra Blue, Monster Energy Ultra Blue Hawaiian, Monster Energy Ultra Fantasy Ruby Red, Monster Energy Ultra Fiesta Mango, Monster Energy Ultra Golden Pineapple, Monster Energy Ultra Paradise, Monster Energy Ultra Peachy Keen, Monster Energy Ultra Red, Monster Energy Ultra Rosa, Monster Energy Ultra Strawberry Dreams, Monster Energy Ultra Sunrise, Monster Energy Ultra Vice Guava, Monster Energy Ultra Violet, Monster Energy Ultra Watermelon, Monster Energy Mixxd Punch, Monster Energy Valentino Rossi, Monster Energy Zero Sugar Full Throttle, Monster (stylized) Reserve Kiwi Strawberry, Monster (stylized) Reserve Orange Dreamsicle, Monster (stylized) Reserve Peaches N’ Crème, Monster (stylized) Reserve Watermelon and Monster (stylized) Reserve White Pineapple.
Java Monster Coffee + Energy Drinks – a line of non-carbonated dairy based coffee + energy drinks. The company offers the following coffee + energy drinks under the Java Monster product line: Java Monster 300 French Vanilla, Java Monster Cafe Latte, Java Monster Irish Crème, Java Monster Loca Moca, Java Monster Mean Bean, Java Monster Salted Caramel, Monster Killer Brew Loca Moca and Monster Killer Brew Mean Bean.
Monster Energy Nitro – a line of carbonated energy drinks containing nitrous oxide. The company offers the following energy drink under the Monster Energy Nitro product line: Super Dry.
Monster Tour Water – a line of deep well still and sparkling waters.
Rehab Monster Energy Drinks – a line of non-carbonated energy drinks with electrolytes. The company offers the following energy drinks under the Rehab Monster product line: Green Tea, Peach Tea, Strawberry Lemonade, Tea + Lemonade, Watermelon and Wild Berry Tea.
Reign Total Body Fuel High Performance Energy Drinks – a line of high performance energy drinks with BCAA’s, B vitamins, electrolytes and CoQ10 with zero sugar. The company offers the following high performance energy drinks under the Reign Total Body Fuel product line: Cherry Limeade, Lemon Hdz, Lilikoi Lychee, Melon Mania, Orange Dreamsicle, Razzle Berry, Reignbow Sherbet, Sour Gummy Worm, Tropical Storm, White Gummy Bear and White Haze.
Reign Inferno Thermogenic Fuel High Performance Energy Drinks – a line of high-performance energy drinks with a thermogenic performance blend in addition to BCAA’s, B vitamins, electrolytes, and CoQ10 with zero sugar. The company offers the following high performance energy drinks under the Reign Inferno Thermogenic Fuel product line: Red Dragon and Watermelon Warlord.
Reign Storm Total Wellness Energy Drinks – a line of better-for-you energy drinks with natural caffeine, Biotin, Zinc, B vitamins, Vitamin A and Vitamin C, with zero sugar. The company’s offers the following under the Reign Storm Total Wellness Energy product line: Citrus Zest, Guava Strawberry, Harvest Grape, Kiwi Blend, Mango, Peach Nectarine, Strawberry Apricot, Tropical and Valencia Orange.
Bang Energy Drinks – a line of better-for-you lifestyle energy drinks with B vitamins, essential amino acids and unique flavor profiles with zero sugar. The company offers the following energy drinks under the Bang Energy product line: Black Cherry Vanilla, Blue Razz, Candy Apple Crisp, Cotton Candy, Delish Strawberry Kiss, Peach Mango, Purple HazeTM, Radical Skadattle, Rainbow Unicorn, Sour Heads, Sour Ropes, Star Blast and Wyldin’ Watermelon.
Products – Strategic Brands Segment
BPM – a line of carbonated energy drinks. The company offers the following energy drinks under the BPM product line: Focus Berry Red, Focus Mango and Revive Peach.
BU – a line of carbonated energy drinks. The company offers the following energy drinks under the BU product line: Island Punch and Original.
Burn – a line of carbonated energy drinks. The company’s offers the following energy drinks under the Burn product line: Apple Kiwi, Blue Refresh, Dark Energy, Fruit Punch, Gold Rush, Guava, Mango, Orange, Original, Passion Punch, Peach, Peach Mango, Pineapple, Sour Twist, Watermelon Zero Sugar, White Citrus Zero and Zero Raspberry.
Full Throttle – a line of carbonated energy drinks. The company offers the following energy drinks under the Full Throttle product line: Original (Citrus) and True Blue.
Fury – a line of affordable carbonated energy drinks. The company offers the following energy drink under the Fury product line: Gold Strike and Mango Mayhem.
Live+ – a line of carbonated energy drinks. The company offers the following energy drinks under the Live+ product line: Original, Tart Apple, Watermelon and Zero Sugar.
Mother – a line of carbonated energy drinks. The company offers the following energy drinks under the Mother product line: Epic Swell, Frosty Berry, Kicked Apple, Kiwi Sublime, Lava Guava, Orange Dreamsicle, Original, Passion, Rainbow Sherbet, Sugar Free, Tropical Blast and Zero Sugar Razzle Berry.
Nalu – a line of carbonated energy drinks. The company offers the following energy drinks under the Nalu product line: Black Tea & Passion Fruit, Exotic, Frost, Melon Splash, Original, Passion, Strawberry Rhubarb and Yuzu Rosemary.
NOS – a line of carbonated energy drinks. The company offers the following energy drinks under the NOS product line: GT Grape, Original, Sonic Sour and Zero Sugar.
Play and Power Play (stylized) – a line of carbonated energy drinks. The company offers the following energy drinks under the Play and Power Play (stylized) product line: Apple Kiwi, Fruit Punch, Mango, Passion Fruit, Peach, Original and Sugar Free.
Predator – a line of affordable carbonated and non-carbonated energy drinks. The company offers the following energy drinks under the Predator product line: Gold Strike, Mango Mayhem, Mean Green, Purple Rain, Red Apple, Spicy Ginger and Tropical.
Relentless – a line of carbonated energy drinks. The company offers the following energy drinks under the Relentless product line: Cherry, Fruit Punch, Origin and Raspberry Zero Sugar.
Samurai – a line of carbonated energy drinks. The company offers the following energy drinks under the Samurai product line: Fruity and Strawberry.
Ultra Energy – a line of carbonated energy drinks. The company offers the following energy drinks under the Ultra Energy product line: Apple Kiwi, Citrus Peach, Fruit Punch, Original and Passion Punch.
Products – Alcohol Brands segment
Cigar City – a line of craft beers. The company offers the following brands under the Cigar City brand family: Jai Alai, Florida Man and others.
Oskar Blues – a line of craft beers. The company offers the following brands under the Oskar Blues brand family: Dale’s Pale Ale, Dale’s Easy IPA, Dale’s Light Lager, Double Dale’s and others.
Deep Ellum – a line of craft beers. The company offers the following brands under the Deep Ellum brand family: Dallas Blonde, Deep Ellum IPA, and others.
Squatters – a line of craft beers. The company offers the following brands under the Squatters brand family: Hop Rising Double IPA, and others.
Wild Basin – a line of craft hard seltzers. The company offers the following flavors under the Wild Basin product line: Blackberry, Lime, Passion Orange, Pomegranate Acai and others
Wasatch – a line of craft beers. The company offers a number of brands under the Wasatch brand family, including Apricot Hefeweizen and others.
Perrin – a line of craft beers. The company offers a number of brands under the Perrin brand family, including Black Ale and others.
The Beast – a line of FMBs. The company offers the following flavors under The Beast brand family: Gnarly Grape, Killer Sunrise, Mean Green, Peach Perfect, Pink Poison, Scary Berries and White Haze.
Nasty Beast Hard Tea – a line of FMBs. The company offers the following flavors under the Nasty Beast brand family: Green Tea, Original, Peach and Tea + Lemonade.
Products – Other Segment
AFF sells a limited number of products to independent third-party customers.
Other Products
The company continues to evaluate and, where considered appropriate, introduce additional products, flavors and types of beverages to complement its existing product lines. The company may also evaluate, and where considered appropriate, introduce additional types of consumer products it considers to be complementary to its existing products and/or to which its brand names are able to add value.
The company also sells and/or enters into license agreements that generate revenues associated with third-party sales of non-beverage products bearing its trademarks, including but not limited to, clothing, backpacks, hats, t-shirts, jackets, helmets and automotive wheels.
Products – Packaging
The company’s products are packaged in a variety of different package types and sizes, including, but not limited to, aluminum cans, aluminum cap cans, sleek aluminum cans, aluminum cans with re-sealable ends, kegs, as well as to a limited extent, polyethylene terephthalate (PET) plastic bottles.
Manufacture and Distribution
For its Strategic Brands segment, the company primarily purchases concentrates and/or beverage bases from ingredient suppliers including TCCC, which are then sold to certain of its various third-party bottlers/distributors.
Distribution Agreements
During 2024, the company continued to expand distribution of its products in both its domestic and international markets.
Monster Energy Distribution Agreements
The company has entered into agreements with various bottlers/distributors, providing for the distribution of certain of its energy drinks during initial terms of up to twenty years, which may be extended thereafter, subject to certain terms and conditions, which may vary depending on the form of the agreement. Such agreements remain in effect for their then-current term as long as the company's products are being distributed, but are subject to specified termination rights held by each party, which may include, by way of example, and depending on the form of the agreement, termination upon: mutual agreement; material breach of the agreement by, or an insolvency of, either party; deadlock; change of control; changes in legal or regulatory conditions, and termination of certain related agreements. Additionally, the company is entitled to terminate certain distribution agreements at any time without cause upon payment of a termination fee, including a limited number of distribution agreements with TCCC network bottlers that were entered into prior to 2015.
Strategic Brands Distribution Agreements
The company has entered into distribution coordination agreements with TCCC pursuant to which it has designated, and in the future may designate, subject to TCCC’s approval, territories in which TCCC network bottlers will distribute its Strategic Brands energy drinks. The company has entered into agreements with various TCCC network bottlers, both in the United States and internationally, providing for the distribution and sale of its Strategic Brands energy drinks.
Alcohol Brands Distribution Agreements
Monster Brewing Company has entered into agreements with various beer distributors, both in the United States and, to a limited extent, internationally, providing for the distribution of the company’s alcohol products. Such agreements have varying terms and durations. Monster Brewing Company has also entered into distribution agreements with licensed beer distributors for the exclusive distribution of certain beverages in agreed upon territories.
Raw Materials and Suppliers
For its Strategic Brands energy drinks, the company purchases flavors, concentrates and/or beverage bases from flavor suppliers including TCCC in the United States and abroad, and may purchase certain other ingredients from independent suppliers located in the United States and abroad.
Competition
The company’s products compete with all liquid refreshments and in many cases with products of much larger and in some cases better financed competitors, including the products of numerous nationally and internationally known producers such as TCCC, PepsiCo, Inc. (PepsiCo), Keurig Dr. Pepper Inc. (KDP) and Red Bull GmbH.
Domestically, the company’s energy drinks compete directly with Red Bull, Rockstar, Venom, 5-Hour Energy Shots, MiO Energy, V8 + Energy, Uptime, CELSIUS, C4, Alani Nu, ZOA Energy, GHOST Energy, Gatorade Fast Twitch, Prime Energy, Starbucks Iced Energy, Guayaki Yerba Mate, Accelerator Active Energy, Arizona Rx Energy, Bucked Up Energy, Black Rifle Energy, XYIENCE Energy, Rip It, Ryse Fuel, Raptor, Bloom and many other brands.
Internationally, the company’s energy drinks compete with Red Bull (including non-carbonated Red Bull in China and Asia), Rockstar, V-Energy, Lucozade, and numerous local and private-label brands that usually differ from country to country, such as HELL, Amper, Shock, Tiger, Fearless, Boost, TNT, Shark, Dragon, Score, Sting, Hot 6, Suntory ZONE, Battery, Bullit, Flash Up, Black, Non-Stop, Bomba, Semtex, Vive 100, Dark Dog, Speed, Guarana, M-150, Lipovitan, Bacchus, Volt, Bolt, Mr. Big, Boom, Raptor, Amp, Fusion, Hi-Tiger, Eastroc Super Drink, Carabao, Power Horse, XL, Crazy Tiger, Effect, Missile, Nocco, Adrenaline Rush, Real Gold, War Horse, BLU, CELSIUS, Eneryeti, GURU Organic Energy, Prime Energy, Switch, Baly and a host of other international brands.
The company’s Reign Total Body Fuel, Reign Inferno Thermogenic Fuel high performance energy and Bang Energy drinks compete with C4, CELSIUS ESSENTIALS, Rockstar XDURANCE, GHOST Energy, G Fuel, Bucked Up Energy and Redcon1 in the performance energy category.
The company’s Reign Storm Total Wellness Energy product line competes directly with Accelerator Active Energy, Alani Nu, CELSIUS, C4 Smart Energy, UPTIME Energy, ZOA Energy, Rockstar Focus and Bloom.
The company’s Java Monster product line competes directly with Starbucks Frappuccino, Starbucks Doubleshot, Starbucks Tripleshot and other Starbucks coffee drinks, Dunkin Donuts, Stok, Black Rifle, International Delight, Rise Brewing Co., La Colombe, Super Coffee, Bolthouse Farms, Slate, Pop & Bottle, Stumptown Coffee, Chamberlin Coffee, Bones Coffee, Chameleon Coffee and Victor Allen’s Coffee.
The company’s alcohol products compete within the FMB, hard seltzer, and craft beer categories of the alcohol beverage industry. Competition includes microbreweries, regional brewers, national craft brewers, and large international and domestic producers of beers, FMBs, and hard seltzers such as Molson Coors, Constellation Brands, AB InBev, The Boston Beer Company and The Mark Anthony Group among many others.
Sales and Marketing
The company’s sales and marketing strategy for all its non-alcohol beverages is to focus its efforts on developing brand awareness through image-enhancing programs and product sampling. The company supports its non-alcohol brands with prize promotions, price promotions, competitions, endorsements from selected public and sports figures, sports personality endorsements, sampling and sponsorship of selected athletes, teams, series, bands, esports, causes and events. The company utilizes push-pull methods to enhance shelf and display space exposure in sales outlets (including racks, coolers and barrel coolers), advertising, in-store promotions and in-store placement of point-of-sale materials to encourage demand from consumers for its products. The company uses its branded vehicles and other promotional vehicles at events where it offers samples of its products to consumers. These strategies and activities may apply to the company’s alcohol products where permitted by applicable laws.
The company also manages taprooms and brewpubs adjacent to some of its manufacturing locations where it sells its alcohol products, merchandise, and food to consumers in a branded environment. The company reviews its products and packaging on an ongoing basis and, where practical, endeavors to make them different and unique. The labels and graphics for many of the company's products are redesigned and refreshed from time to time to maximize their visibility and identification, wherever they may be placed in stores, which designs the company continues to reevaluate periodically. Where appropriate, the company partners with its bottlers/distributors and/or retailers to assist its marketing efforts.
Customers
The company’s non-alcohol customers are primarily full service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, drug stores, foodservice customers, value stores, e-commerce retailers and the military. The company’s alcohol customers are primarily beer distributors who in turn sell to retailers within the alcohol distribution system. Information includes sales made by it directly to the customer types concerned, which include its full service beverage bottlers/distributors in the United States. Such full service beverage bottlers/distributors in turn sell certain of the company’s products to some of the same customer types listed below. The company limits its description of its customer types to include only its sales to its full service bottlers/distributors without reference to such bottlers/distributors’ sales to their own customers.
The company’s non-alcohol customers include Coca-Cola Canada Bottling Limited, Coca-Cola Consolidated, Inc., Coca-Cola Bottling Company United, Inc., Reyes Holdings, LLC, Coca-Cola Southwest Beverages LLC, The Coca-Cola Bottling Company of Northern New England, Inc., Swire Pacific Holdings, Inc. (USA), Liberty Coca-Cola Beverages, LLC, Coca-Cola Europacific Partners, Coca-Cola Hellenic, Coca-Cola FEMSA, Swire Coca-Cola (China), COFCO Coca-Cola, Coca-Cola Beverages Africa, Coca-Cola Içecek and certain other TCCC network bottlers, Asahi Soft Drinks, Co., Ltd., Wal-Mart, Inc. (including Sam’s Club), Costco Wholesale Corporation and Amazon.com, Inc.
The company’s alcohol customers include Reyes Beverage Group, Ben E. Keith Company, J.J. Taylor Distributing and Admiral Beverage Corporation.
Coca-Cola Europacific Partners accounted for approximately 14% of the company’s net sales for the year ended December 31, 2024.
Coca-Cola Consolidated, Inc. accounted for approximately 10% of the company’s net sales for the year ended December 31, 2024.
Reyes Holdings, LLC accounted for approximately 9% of the company’s net sales for the year ended December 31, 2024.
Seasonality
Sales of ready-to-drink beverages are somewhat seasonal, with the second and third calendar quarters (year ended December 31, 2024) accounting for the highest sales volumes. The volume of sales in the beverage industry is affected by weather conditions. However, the energy drink category appears to be less seasonal than traditional beverages.
Intellectual Property
The company presently has more than 21,400 registered trademarks and pending applications in various countries worldwide, and it applies for new trademarks on an ongoing basis. The company regards its trademarks, service marks, copyrights, domain names, trade dress and other intellectual property as very important to its business. The company considers Monster, Monster Energy , Monster Energy Ultra, Unleash the Beast!, Rehab Monster, Java Monster, Punch Monster, Juice Monster, Monster Energy Nitro, Reign Total Body Fuel, Reign Inferno, Reign Storm, BU, Nalu, NOS, Full Throttle, Burn, Mother, Ultra Energy, Play and Power Play (stylized), Relentless, Predator, Fury, Live+, BPM, Samurai, Bang Energy, Monster Tour Water, Oskar Blues Brewery, Cigar City, Deep Ellum Brewing Co, Perrin Brewing Company, Squatters, Wasatch, Jai Alai, Dale’s Pale Ale, Dallas Blonde, Wild Basin, Dale’s, Hop Rising, The Beast, The Beast Unleashed and Nasty Beast Hard Tea to be the company’s core trademarks. The company also owns the intellectual property of its most important flavors for certain of its Monster Energy Brand energy drinks in perpetuity.
The company has registered Monster, Monster Energy, Monster Energy Ultra, Unleash the Beast!, Rehab Monster, Java Monster, Punch Monster, Juice Monster, BU, Nalu, NOS, Full Throttle, Burn, Mother, Play, Power Play (stylized), Relentless, Ultra Energy, BPM, Predator, Fury, Live+, Samurai, Reign, Reign Total Body Fuel, Reign Inferno, Reign Storm, Bang, Bang Energy, Monster Tour Water, The Beast, The Beast Unleashed and Nasty Beast Hard Tea outside of the United States in certain jurisdictions.
Government Regulation
The production, distribution and sale in the United States of many of the company’s products are subject to various U.S. regulations, including but not limited to: the Federal Food, Drug and Cosmetic Act (FD&C Act); the Occupational Safety and Health Act and various state laws and regulations governing workplace health and safety; various environmental statutes; the Safe Drinking Water and Toxic Enforcement Act of 1986 (California Proposition 65); various state and federal laws and regulations pertaining to the sale and distribution of alcohol beverages; data privacy and personal data protection laws and regulations, including the California Consumer Privacy Act of 2018 (as modified by the California Privacy Rights Act) and a number of other federal, state and local statutes and regulations applicable to the production, transportation, sale, safety, advertising, marketing, labeling, packaging, and ingredients of such products. Outside the United States, the production, distribution and sale of many of the company’s products are also subject to numerous statutes and regulations.
Globally, the company is subject to a number of regulations applicable to the formulation, labeling, packaging, and advertising (including promotional campaigns) of its products. In California, the company is subject to California Proposition 65, a law that requires that a specified warning be provided before exposing California consumers to any product that contains in excess of threshold amounts of a substance listed by California as having been found to cause cancer or reproductive toxicity.
The company’s Alcohol Brands segment is regulated by federal, state and local governments in both the U.S. and abroad whose laws and regulations govern the production, distribution and sale of alcohol beverages, including licensing, permitting, advertising and marketing. To operate the company’s breweries, manufacturing facilities and other alcohol-related facilities, as well as to sell its alcohol products, the company must obtain and maintain numerous approvals, licenses and permits from governmental agencies, including, but not limited to, the U.S. Department of Treasury, the Alcohol and Tobacco Tax and Trade Bureau (TTB), the U.S. Department of Agriculture, the FDA, state alcohol regulatory agencies and state and federal environmental agencies. The company’s breweries, in particular, are subject to audits and inspections by TTB and applicable state alcohol regulatory agencies at any time.
In California, the company is required to collect redemption values from its customers and to remit such redemption values to the state of California Department of Resources Recycling and Recovery based upon the number of cans and bottles of certain carbonated and non-carbonated products sold.
History
The company was founded in 1985. The company was incorporated in 1990. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in 2012.
