NetApp, Inc. (NetApp) helps customers make their data infrastructure more seamless, more dynamic, and higher performing.
The company provides a full range of enterprise-class software, systems, and services that customers use to transform their data infrastructures across data types, workloads, and environments to realize business possibilities.
The company's unified data storage solutions deliver flexible, simplified, and silo-free infrastructure. The company's active data management capabili...
NetApp, Inc. (NetApp) helps customers make their data infrastructure more seamless, more dynamic, and higher performing.
The company provides a full range of enterprise-class software, systems, and services that customers use to transform their data infrastructures across data types, workloads, and environments to realize business possibilities.
The company's unified data storage solutions deliver flexible, simplified, and silo-free infrastructure. The company's active data management capabilities focus on security, compliance, and sustainability, while the company's adaptive operations enhance performance, efficiency, and productivity. The company's extensive portfolio integrates hybrid and multi-cloud environments, addressing key customer priorities, such as modernizing legacy systems, enhancing resilience against ransomware, and developing scalable, high-performance data pipelines for artificial intelligence (AI) workloads.
NetApp empowers customers to harness their data for accelerated innovation, improved operations, and competitive advantage. The company's unified data storage solutions provide the flexibility to consistently and easily store any data type and support any workload.
The company powers data across Amazon AWS, Microsoft Azure, and Google Cloud. The company's integrated data services enable active data management, security, protection, governance, and sustainability. Additionally, the company's operational services support adaptive operations across infrastructure, applications, and teams. Together with the company's Hybrid Cloud products, these services enable customers to construct a seamless, intelligent data infrastructure across hybrid multi-cloud environments.
Together, these capabilities comprise an intelligent data infrastructure that delivers:
Operational simplicity, so customers can manage complex workloads and eliminate infrastructure silos across apps, data, and clouds.
Cyber resilience and security, so businesses stay up and running with built-in ransomware protection, rapid recovery, and infrastructure observability.
AI innovation, embedding intelligence into data infrastructure to enable AI workloads that deliver new levels of productivity and innovation.
Infrastructure savings, so on-premises and cloud infrastructure spend go further with high-efficiency data storage and automated capacity and cloud cost management.
Sustainability, achieved via energy-efficient technologies, tiering, and analytics.
Scalability and agility to maximize infrastructure and application extensibility and team responsiveness.
NetApp's unified storage and data management platform, along with embedded data and operational services, enables customers to unify their data for AI, recover from malicious attacks, and achieve significant productivity gains through autonomous, self-healing capabilities.
The company's unique approach is built on a unified platform that combines intelligent storage and data architecture with software, AI, and APIs, creating an intelligent data fabric. This platform, exemplified by the ONTAP operating system and BlueXP control plane, provides consistent data experiences and optimized storage operations across on-premises, cloud, and edge environments.
The company's market strategy targets large and growing markets, including hybrid cloud, public cloud, flash storage, block storage, and AI. The company is expanding its strong position in the unstructured data market and disrupting the mature block storage market with block-optimized flash storage. The company's integration with major public cloud providers, such as Amazon AWS, Microsoft Azure, and Google Cloud, positions it to capitalize on cloud migrations and enterprise workloads. In the AI space, the company leverages its expertise in unstructured data management to support the entire AI lifecycle, from data foundations to deploying hybrid cloud architectures, ensuring rapid time-to-market and responsible AI deployment.
Product, Solutions, and Services Portfolio
The company's operations are organized into two segments: Hybrid Cloud and Public Cloud.
Hybrid Cloud
Hybrid Cloud provides a unified data storage portfolio of storage management and infrastructure solutions that helps customers modernize their data centers. By leveraging on-premises, private cloud, and public cloud capabilities, the company enables customers to modernize applications with a single solution that supports file, block, and object storage. The company delivers a versatile data infrastructure solution suitable for all environments and workloads, including the strategic enterprise AI market. The company's Hybrid Cloud portfolio accommodates both structured and unstructured data with unified storage optimized for flash, disk, and cloud storage, capable of handling data-intensive workloads and applications. Hybrid Cloud includes software, hardware, and related support, along with professional and other services.
Data management software
NetApp ONTAP software is the company's foundational technology that underpins NetApp's critical storage solutions in the on-premises data center and in private and public clouds. ONTAP includes various data management and protection features and capabilities, including automatic ransomware protection against cyber-attacks, built-in data transport features, and storage efficiency capabilities. ONTAP provides the flexibility to design and deploy a storage environment across the broadest range of architectures - from on-premises to hybrid, private, and public clouds. It can be used in NAS, SAN, object, and container environments, as well as software-defined storage (SDS) situations.
Data integrity, security, and business continuity are at the heart of any company's data center. With the extensive software tools and utilities delivered in ONTAP One, the company's all-in-one software license, customers can realize their business continuity goals with time, costs, and personnel savings. With NetApp Snapshot, customers can create and manage point-in-time file system copies with no performance impact and minimal storage consumption. This is important for continuous data protection of information in read-only, static, and immutable form. NetApp SnapCenter Backup Management software is designed to deliver high-performance backup and recovery for database and application workloads hosted on ONTAP storage. NetApp SnapMirror Data Replication software can replicate data at high speeds across environments. SnapMirror delivers robust data management capabilities for virtualization, protecting critical data while providing the flexibility to move data between locations and storage tiers, including cloud service providers. NetApp SnapLock Data Compliance software delivers high-performance disk-based data permanence for HDD and SSD deployments.
ONTAP also includes industry-leading cyber resilience solutions that are designed to maximize data protection and security and increase data governance and compliance. NetApp keeps data protected and secured by aligning with the National Institute of Standards and Technology cybersecurity framework, working to block cybersecurity threats and mitigate the high cost of downtime. The built-in, AI-powered Autonomous Ransomware Protection operates natively in the storage layer, combating evolving threats with real-time detection for rapid response and recovery.
Storage infrastructure
NetApp All-Flash FAS (AFF A-Series) is a scale-out platform built for virtualized and containerized environments, combining low-latency performance via performance-optimized flash solid-state drives with best-in-class data management, built-in efficiencies, integrated data protection, multiprotocol support, and nondisruptive operations. AFF A-Series, powered by ONTAP, allows customers to connect to clouds for more data services, data tiering, caching, and disaster recovery. The AFF A-Series has a portfolio of products designed for multiple markets and price/performance considerations, from smaller channel commercial market offerings to large-scale, global enterprises.
NetApp All-Flash FAS with capacity flash (AFF C-Series) provides customers with capacity-optimized flash solid-state drives that balance performance and affordability. AFF C-Series arrays, powered by ONTAP, are sustainable, scalable, and secure solutions for Tier 1 and Tier 2 applications. The AFF C-Series is ideal for transitioning from hybrid/HDD to all-flash storage, running non-latency sensitive VMware database applications and file environments, and providing a solution for secondary storage targets for disaster recovery, backup, and tiering.
NetApp All-Flash SAN Array (ASA A-Series & C-Series) is NetApp's modern block storage with best-in-class speed, efficiency, security, sustainability, and cloud integration to accelerate virtual machines and databases. ASA arrays are also powered by NetApp ONTAP but optimized and simplified for SAN workloads. The ASA includes a 99.9999% guaranteed uptime and guaranteed 4:1 storage efficiency.
NetApp Fabric Attached Storage (FAS) series are high-capacity data storage devices powered by NetApp ONTAP. NetApp FAS Storage Arrays provide customers with a balance of performance and capacity running disk drives or hybrid-flash configurations. FAS systems are suitable for secondary storage targets for disaster recovery, backup, and tiering.
NetApp E/EF series is built for dedicated, high-bandwidth applications that need simple, fast SAN storage with enterprise-grade reliability. The E-Series is available as a hybrid-flash platform, while the EF-Series is all-flash. Built on the SANtricity storage operating system, the E/EF-Series storage appliances are designed for performance-sensitive workloads like real-time analytics, high-performance computing, and databases.
NetApp StorageGRID is a software-defined object storage solution for large archives, media repositories, and web data stores. Using the industry-standard object APIs, such as the Amazon Simple Storage Service (S3), StorageGRID is provided as a NetApp-branded storage solution and as a software-defined solution on third-party hardware.
Public Cloud
Public Cloud offers a portfolio of products delivered primarily as-a-service, including related support. This portfolio includes cloud storage, data services, and operational services. As the only provider of enterprise-grade storage services natively embedded in the world's largest public cloud providers, NetApp helps organizations harness the power of their data and applications. NetApp's services leverage AI to maximize productivity across infrastructure and applications, boost team productivity, and reduce operations costs. These solutions and services are generally available on the leading public clouds, including Amazon AWS, Microsoft Azure, and Google Cloud.
Cloud storage
Fully managed cloud storage offerings are available natively on Microsoft Azure as Azure NetApp Files, on Amazon AWS as Amazon FSx for NetApp ONTAP, and on Google Cloud as Google Cloud NetApp Volumes.
In addition, NetApp offers NetApp Cloud Volumes ONTAP on Amazon AWS, Google Cloud, and Microsoft Azure, a cloud-based software for customers who wish to manage their own cloud storage infrastructure.
The company's cloud storage services are based on the same ONTAP data management software that underpins its on-premises ONTAP storage infrastructure offerings.
Manageability
At the center of the company's hybrid multi-cloud storage and data service offerings is NetApp BlueXP. BlueXP is a unified control plane that enables customers to manage their entire data landscape through one single, web-based Software-as-a-Service (SaaS)-delivered control point. NetApp BlueXP combines storage and data services via its unified control plane to change how hybrid, multicloud environments are managed, optimized, and controlled. An intuitive interface and powerful automation help decrease resource waste, complexity, and the risk of managing diverse environments. It brings customers operational simplicity in a complex world. Within BlueXP are standard and optional capabilities (services) that allow customers to control their data and operations.
With BlueXP Copy and Sync, customers can migrate data to the cloud securely and efficiently. Customers can choose where to deploy primary workloads without re-architecting applications or databases. BlueXP Backup and Recovery delivers seamless and cost-effective backup and restore capabilities for protecting and archiving cloud and on-premises data managed by ONTAP. BlueXP Classification service provides data discovery, mapping, and classification driven by AI algorithms with automated controls and reporting for data privacy regulations, such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and more. Lastly, BlueXP Ransomware Protection provides AI-driven protection of workloads, with integrated real-time detection and the ability to respond quickly to threats and recover in minutes.
Operational services
NetApp Data Infrastructure Insights (formally called 'Cloud Insights') is an infrastructure monitoring tool that gives organizations visibility into their entire infrastructure. It can monitor, troubleshoot, and optimize costs across all resources, including public clouds and private data centers. Working in conjunction with the BlueXP manageability and control plane services, customers can have deep insights into their data operations.
Instaclustr provides fully managed open-source databases, pipelines, and workflow applications delivered as a service. Instaclustr helps organizations deliver cloud-native applications at scale by operating and supporting the data infrastructure through its SaaS platform for those designing and building around open-source technologies while not wanting to maintain that infrastructure themselves.
Professional and Support Services
NetApp and the company's certified services partners offer a comprehensive portfolio of assessment, design, implementation, migration, and proactive support services to help customers optimize the performance and efficiency of their on-premises and hybrid multicloud storage environments. The company's offerings include storage-as-a-service (STaaS), strategic consulting, professional, managed, and support services.
NetApp Keystone is the company's pay-as-you-grow, STaaS offering that delivers a seamless hybrid cloud experience for those preferring operating expense consumption models to upfront capital expense or leasing. With a unified management console and monthly bill for both on-premises and cloud data storage services, Keystone lets organizations provision, monitor, and even move storage spending across their hybrid cloud environment for financial and operational flexibility.
NetApp strategic consulting services provide executive-level, high-touch consulting engagements to help organizations facilitate the alignment of their business and technology goals. The company's proven expertise can help organizations define long-term data fabric strategies and operations models to drive IT initiatives for digital transformation.
NetApp's Professional Services offer specialized expertise to minimize risks and simplify designing, implementing, migrating, and integrating NetApp hybrid cloud solutions. This enables businesses to reap the benefits of new technology investments more quickly. The company's highly skilled service experts help ensure secure and optimized environments, delivering consistent, high-quality outcomes that meet customers' expectations.
NetApp Managed Services can optimize the performance and efficiency of IT infrastructure, whether the company has a hybrid cloud or on-premises environment. The company's experienced NetApp experts follow a proven methodology and industry best practices to monitor, administer, operate, and optimize IT environments. This allows the company's IT staff to focus on driving business initiatives forward, without worrying about the day-to-day management of IT infrastructure.
NetApp Global Support offers a wide range of solutions, including systems, processes, and personnel, to support uninterrupted operation in complex and critical environments. The company's focus is on providing proactive and preemptive technology support to help ensure operational continuity across the NetApp hybrid cloud. The company offers personalized support options that provide actionable intelligence to resolve problems faster, minimize downtime, and optimize the performance of the entire NetApp ecosystem.
Sales, Principal Markets, and Distribution Channels
The company markets and sells its products and services in numerous countries throughout the world. The company's sales efforts are organized around the evolving needs of its current and targeted customers, and its marketing initiatives reflect this focus. NetApp uses a multichannel distribution strategy. The company sells its products, solutions, and services to end-user business customers and service providers through a direct sales force and an ecosystem of partners, including the leading cloud providers. The company's marketing is focused on building its brand reputation, creating market awareness, communicating customer advantages, and generating demand for its sales force and channel partners.
The company's diversified customer base spans industry segments and vertical markets, such as energy, financial services, government, technology, internet, life sciences, healthcare services, manufacturing, media, entertainment, animation, video postproduction, and telecommunications. NetApp focuses primarily on the enterprise storage and data management, cloud storage, and cloud operations markets. The company designs its products to meet the evolving requirements of a hybrid, multicloud world, driven by digital transformation and cloud initiatives.
The company's partnerships with the industry's leading cloud, infrastructure, consulting, application, and reseller partners are created with one goal in mind: the success of its customers. Global enterprises, local businesses, and government agencies look to NetApp and its ecosystem of partners to help maximize the business value of their IT and cloud investments.
The company works with a wide range of partners for its customers, including technology partners, value-added resellers, system integrators, OEMs, service providers, and distributors. During fiscal 2025, sales through the company's indirect channels represented 78% of its net revenues. The company's global partner ecosystem is critical to NetApp's growth and success. The company is continually strengthening existing partnerships and investing in new ones to ensure it is meeting the evolving needs of its customers.
As of April 25, 2025, the company's worldwide sales and marketing functions consisted of approximately 5,100 managers, sales representatives, and technical support personnel. The company has offices in approximately 26 countries. Sales to customers Arrow Electronics, Inc., and TD Synnex Corporation accounted for 21% and 24% of the company's net revenues, respectively, in fiscal 2025.
Seasonality
The company has historically experienced a sequential decline in revenues in the first quarter of its fiscal year (year ended April 25, 2025), as the sales organization spends time developing new business after higher close rates in the fourth quarter, and because sales to European customers are typically weaker during the summer months. The company derives a substantial amount of its revenue in any given quarter from customer orders booked in the same quarter. Customer orders and revenues typically follow intra-quarter seasonality patterns weighted toward the end of the quarter.
Manufacturing and Supply Chain
The company has outsourced manufacturing operations to third parties located in Fremont, California; San Jose, California; Guadalajara, Mexico; Schiphol Airport, The Netherlands; Helmond, The Netherlands; Tiszaujvaros, Hungary; Taoyuan City, Taiwan; and Singapore. These operations include materials procurement, commodity management, component engineering, test engineering, manufacturing engineering, product assembly, product assurance, quality control, final test, and global logistics.
The company's strategy has been to develop close relationships with its suppliers, maximizing the exchange of critical information and facilitating the implementation of joint quality programs. The company uses contract manufacturers for the production of major subassemblies and final system configuration. This manufacturing strategy minimizes capital investments and overhead expenditures while creating flexibility for rapid expansion.
The company is certified to the International Organization for Standardization (ISO) 9001:2015 and ISO 14001:2015 certification standards. The company has been Tier 2 certified under the U.S. Customs and Border Protection's (CBP) Customs Trade Partnership Against Terrorism (CTPAT) program since January 2015.
Research and Development
The company's total research and development expenses were $1,012 million in fiscal 2025.
Proprietary Rights
The company's primary trademarks are NetApp and the NetApp design logo, which are registered trademarks in the U.S. and in many other countries. In addition, the company has trademarks and trademark registrations in the U.S. and other countries covering its various product or service names.
Environmental Disclosure
All of the company's products meet the applicable requirements of the following European Union (EU) directives: Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH); Energy Related Products (ErP); and Restriction of Hazardous Substances (RoHS). The company also complies with the China RoHS directive. The company has a global product take-back program and an e-waste scheme to comply with the EU directive on Waste Electrical and Electronic Equipment (WEEE), and Extended Producer Responsibility (EPR) regulations in India, Singapore, and California.
As part of ISO 14001 requirements, the company sets local environmental performance goals, such as reducing energy use per square foot and minimizing waste generated on site, that are aligned with its overall corporate strategy.
History
NetApp, Inc. was founded in 1992. The company was incorporated in 1992.
