Revenue distribution by industry:

• Coffee beverages: approx. 60%
• Food: approx. 20%
• Merchandise and others: approx. 10%
• Licensing fees and other income: approx. 10%

TOP 3 markets and their percentage shares:

• USA: approx. 45%
• China: approx. 15%
• Canada: approx. 8%

Starbucks generates the majority of its revenue from the sale of coffee beverages, followed by food and merchandise. The USA remains the largest market for Starbucks, attributed to the high density of stores and strong brand presence. China is the second-largest market and continues to show strong growth potential as Starbucks expands its presence there. Canada completes the top 3, with the company also holding a stable market position there.

Production Sites:

• Coffee Bean Cultivation: Mainly in Latin America, Africa, and Asia-Pacific.
• Roasteries: USA (e.g. Seattle, Washington), Netherlands (Amsterdam), China (Shanghai).

Starbucks sources its coffee beans from various regions worldwide to offer a variety of flavor profiles. The main cultivation areas are Latin America, Africa, and the Asia-Pacific region. This geographical diversification helps to minimize the risk of crop failures in a specific region.

The roasting of coffee beans takes place in several specialized roasteries strategically located in key markets. In the USA, significant roasteries are located in Seattle and other cities. Internationally, Starbucks operates roasteries in Amsterdam and Shanghai to efficiently serve the demand in Europe and Asia.

This global production and supply chain enables Starbucks to offer high-quality coffee worldwide while meeting local market requirements at the same time.

Revenue growth: 10% (estimated for 2025)
Expansion of branches: +5% annually (estimated until 2025)
Digital revenue share: 30% (2024)

Starbucks pursues a multi-pronged growth strategy based on expanding its physical presence, digitalization, and diversifying its product offerings. The company plans to increase its global number of branches by approximately 5% annually, with a particular focus on growth markets such as China.

Another key element of the strategy is strengthening digital engagement. Starbucks is heavily investing in its mobile app and digital ordering options to further increase the digital revenue share, which already reached 30% in 2024. This is intended to be achieved through personalized offers and an enhanced customer experience.

Additionally, Starbucks is diversifying its product portfolio to meet new consumer needs. This includes introducing new beverage options, especially in the plant-based and healthy alternatives sector, as well as expanding offerings in the premium products segment.

Main raw materials: Coffee, tea, dairy products, sugar

Main supplying countries for coffee: Brazil, Colombia, Vietnam, Indonesia, Ethiopia

Starbucks mainly imports coffee, which is considered the most important raw material for the company. The most significant supplying countries for coffee are Brazil, Colombia, Vietnam, Indonesia, and Ethiopia. These countries are known for their large coffee productions and offer a variety of coffee varieties that match Starbucks' different flavor profiles.

In addition to coffee, Starbucks also imports tea, dairy products, and sugar, which are also essential components of their product range. The origin of these raw materials can vary, with tea often being sourced from countries like India and China.

Starbucks places great emphasis on sustainable sourcing and collaborates with various initiatives to improve environmental and social standards in the supply chains.

Market share in the USA: approx. 40% (2024) Global presence: Over 35,000 branches worldwide (2024) Brand value: $13.9 billion (2023, Interbrand)

Starbucks Corporation possesses a significant competitive advantage, which manifests itself through several factors. Firstly, Starbucks holds a considerable market share of about 40% in the US coffee market, indicating strong brand loyalty and a broad customer base.

Secondly, the company has an extensive global presence with over 35,000 branches worldwide. This widespread infrastructure enables Starbucks to benefit from economies of scale and maintain a consistent brand identity.

Furthermore, Starbucks' brand value is estimated at $13.9 billion, emphasizing the strong brand awareness and positive brand image. Together, these factors give Starbucks a sustainable competitive advantage over many of its competitors in the industry.

Institutional investor share: approx. 70% (estimated for 2025 based on historical data)

Insider purchases/sales: No significant insider purchases or sales in the last year (estimated for 2025)

The institutional investor share at Starbucks traditionally stands at around 70%, indicating the trust of large investment funds and institutional investors in the company's stability and growth potential. These investors value Starbucks' strong brand presence and continuous expansion.

Regarding insider purchases and sales, there have been no significant activities in the last year that could indicate a change in management's confidence in the company's future development. This suggests that the management is satisfied with the current corporate strategy and growth prospects.

Market share of Starbucks: approx. 40% (2025, estimated)

Main competitors and their market shares:

1. Starbucks Corporation: approx. 40%
2. Dunkin' Brands Group: approx. 20%
3. McDonald's (McCafé): approx. 15%
4. Costa Coffee (Whitbread): approx. 10%
5. Tim Hortons: approx. 5%
6. Peet's Coffee: approx. 3%
7. Caribou Coffee: approx. 2%
8. Other local and regional providers: approx. 5%

Starbucks has a significant moat, characterized by its strong brand recognition, global presence, and extensive network of stores. The brand is globally known and enjoys high customer loyalty, further reinforced by the Starbucks Rewards program. Additionally, Starbucks continuously invests in innovations, such as the introduction of new beverages and digital ordering options.

In comparison, some of the competitors also have strong brands, but often with a more regional focus. Dunkin' Brands and McDonald's pose strong competition, especially in the USA, due to their wide range of products and aggressive pricing strategies. Costa Coffee and Tim Hortons are particularly strong in Europe and Canada, respectively, but do not have the same global reach as Starbucks.

Overall, Starbucks has one of the strongest moats in the industry, especially due to its innovation capabilities and global market leadership. However, the competition is intense, and competitors also heavily invest in expansion and brand building.

Revenue Growth: 10% (2024) Profit Growth: 8% (2024) Market Share in the USA: 40% (2024)

Starbucks Corporation achieved a revenue growth of 10% in 2024, attributed to strong demand and successful marketing strategies. Profit growth was at 8%, indicating efficiency improvements and cost savings.

The company holds a significant market share of 40% in the USA, emphasizing its leading position in the coffee segment. This market position provides a solid foundation for further growth, especially through international expansion and the introduction of new products.

Starbucks continuously invests in technology and sustainability, which could have long-term positive effects on profitability and brand image. These factors suggest that the stock has long-term potential to be a good investment, especially for investors interested in a stable and established company.

Dividend yield: 2.1% (estimated for 2025)
Dividend history: Continuous payout for over 10 years

Starbucks Corporation regularly pays a dividend to its shareholders. The dividend yield for the year 2025 is estimated to be around 2.1%. Starbucks has a long history of dividend payments and has consistently increased them in recent years, indicating a reliable payout.

The company's financial stability and strong market position contribute to the reliability of dividend payments. Analysts expect that Starbucks will continue to be able to pay dividends in the future and possibly increase them further, depending on business performance and market conditions.