Sonos Expectations for 2026 | Price, Valuation & Forecast

Sonos

NasdaqGS:SONO

$ 16,20

$-0,79 (-4,65%)

16,20 $

$-0,79 (-4,65%)

End-of-day quote: 01/14/2026

Sonos Stock Value

The analyst rating for Sonos is currently Outperform.

Outperform

Sonos Company Info

EPS Growth 5Y

-0,91%

Market Cap

$1,95 B

Long-Term Debt

$0,02 B

Short Interest

5,42%

Quarterly earnings

02/04/2026

Dividend

$0,00

Dividend Yield

0,00%

Founded

2002

Industry

Consumer Discretionary

Country

United States

ISIN Number

US83570H1086

Website

http://www.sonos.com

Analyst Price Target

$19,00

17.28%

Last Update: 01/15/2026

Analysts: 4

Highest Price Target $21,00

Average Price Target $19,00

Lowest Price Target $14,40

In the last five quarters, Sonos’s Price Target has fallen from $22,93 to $18,29 - a -20,24% decrease. One analysts predict that Sonos’s share price will increase in the coming year, reaching $19,00. This would represent an increase of 17,28%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Sonos do?

Sonos, Inc. and its wholly owned subsidiaries (Sonos) design, develop, manufacture, and sell audio products and services. The Sonos sound system provides customers with an immersive listening experience created by the design of its speakers and components, a proprietary software platform, and the ability to stream content from a variety of sources over the customer's wireless network or over Bluetooth. The company's products are sold through third-party physical retailers, including custom ins...

Sonos, Inc. and its wholly owned subsidiaries (Sonos) design, develop, manufacture, and sell audio products and services.

The Sonos sound system provides customers with an immersive listening experience created by the design of its speakers and components, a proprietary software platform, and the ability to stream content from a variety of sources over the customer's wireless network or over Bluetooth.

The company's products are sold through third-party physical retailers, including custom installers of home audio systems, select e-commerce retailers, and its website sonos.com. The company's products are distributed in over 60 countries through its wholly owned subsidiaries: Sonos Europe B.V. in the Netherlands, Beijing Sonos Technology Co. Ltd. in China, Sonos Japan GK in Japan, and Sonos Australia Pty Ltd. in Australia.

The company's products include wireless, portable, and home theater speakers, components, and accessories to address consumers' evolving audio needs. The company is known for delivering unparalleled sound, thoughtful design aesthetic, simplicity of use, and an open platform. The company's platform has attracted a broad range of more than 130 streaming content providers, such as Apple Music, Spotify, Deezer, and Pandora. These partners find value in the company's independent platform and access to its millions of desirable and engaged customers. The company frequently introduces new services and features across its platform, providing its customers with enhanced functionality, improved sound, and an enriched user experience. The company is committed to continuous technological innovation as reflected in its growing global patent portfolio.

As of September 30, 2023, the company had a total of nearly 46.6 million products registered in approximately 15.3 million households globally, including the addition of approximately 1.3 million new households during fiscal 2023. The company's customers have typically purchased additional Sonos products over time. As of September 30, 2023, 60% of the company's 15.3 million households had registered more than one Sonos product. As of September 30, 2023, the company's households owned 3.0 products on average.

Products

The company generates revenue from the sale of its Sonos speaker products, including wireless speakers and home theater speakers, from its Sonos system products, which largely comprises its component products, and from partner products and other revenue, including partnerships with IKEA and Sonance, Sonos and third-party accessories, licensing, advertising, subscription revenue, Sonos Radio HD, and Sonos Pro. The company's portfolio of products encourages customers to uniquely tailor their Sonos sound systems to best meet their sound and design preferences.

Sonos Speakers

Sonos speakers comprises its wireless speakers and home theater products, including:

Era 100: The company's powerful smart speaker with improved acoustics and design that delivers detailed stereo sound and deep bass. Originally launched as One in October 2017 and completely redesigned in March 2023 as Era 100.

Era 300: The company's bold, revolutionary speaker that offers the best its-loud listening experience for your favorite spatial audio content with Dolby Atmos.

Sub Mini: The company's wireless subwoofer which delivers powerful, balanced bass, rich, clear low-end frequencies, in a compact cylindrical design.

Ray: The company's smallest, smart soundbar for TV, music, and more.

Beam (Gen 2): The company's smart, compact soundbar for TV, music, and more, with support for Dolby Atmos. Originally introduced as Beam (Gen 1) in June 2018.

Roam Colors, Roam SL, and Roam: The company's ultra-portable smart speaker with Bluetooth and WiFi for listening on the go and at home. Originally introduced as Roam in April 2021.

Arc: The company's premium smart soundbar for TV, movies, music, gaming, and more, with support for Dolby Atmos. Replaced Playbar, the company's first smart soundbar released in April 2013 and Playbase, its powerful sound base for TVs released in 2017.

Five: The company's high fidelity speaker for superior sound. Originally launched as Play:5 (Gen 1) in November 2009 and completely redesigned in November 2015 as Play:5 (Gen 2).

Sub (Gen 3): The company's wireless subwoofer for deep bass. Originally introduced as Sub (Gen 1) in June 2012.

Move 2: The company's portable, battery-powered smart speaker that delivers spacious stereo sound, with ultra-durable water resistant design for outdoor and indoor listening. Originally introduced as Move in September 2019.

Sonos System Products

Sonos system products comprise the company's component and other products, which allow customers to convert third-party wired systems, stereo systems and home theater set-ups into the company's easy-to-use, wirelessly controlled streaming music system, including:

Port: The company's versatile streaming component for stereos or receivers. Replaced Connect, which launched in January 2007.

Amp: The company's versatile amplifier powering all its customers' entertainment. Replaced Connect: Amp, which launched in September 2012.

Partner Products and Other Revenue

Partner products and other revenue categories comprise products sold in connection with the company's partnerships, accessories, professional services, licensing, and advertising revenue. Products in this category comprise accessories that allow the company's customers to integrate its products seamlessly into their homes, as well as products manufactured by and/or sold by the company's partners, including:

Sonos Pro: The company's software-as-a-service subscription offering for commercial audiences.

Audi Partnership: The company's first-ever automotive audio partnership delivering Sonos-tuned premium sound experience for the Q4 e-tron and further models, including the A1, Q2, and Q3.

Sonos Radio HD: The company's ad-free, high-definition streaming tier of its streaming radio service, Sonos Radio.

Sonos Radio: The company's free, ad-supported streaming radio experience bringing together more than 60,000 stations from multiple streaming partners alongside original programming from Sonos.

Sonos Architectural by Sonance: The company's collection of installed passive speakers for indoor and outdoor use designed and optimized for Amp in partnership with Sonance, including in-ceiling, in-wall, and outdoor speakers.

IKEA Module Units: Hardware and embedded software integrated into final products manufactured and sold by IKEA. IKEA products include SYMFONISK picture frame, bookshelf speaker, and speaker lamp.

Accessories: The company's custom-designed stands, mounts, shelves, cables, chargers, and more.

Software

The company's proprietary software is the foundation of the Sonos sound system.

In June 2020, the company introduced Sonos S2, a powerful new app and operating system to enable a new generation of Sonos products and experiences, which includes new features, usability updates, and more personalization while also enabling higher resolution audio technologies for music and home theater. In June 2022, the company introduced Sonos Voice Control, the first voice experience purpose-built for listening to and controlling your music on Sonos speakers. Designed with privacy at its core, Sonos Voice Control is the simplest way to control your music, offering complete command of your Sonos system using only your voice. Sonos Voice Control works on every voice-capable Sonos speaker, processing requests entirely on the Sonos device.

Partner Ecosystem

The company has built a platform that attracts partners to enable its customers to play content from their preferred services. Its platform has attracted a broad range of more than 130 streaming content providers and span across content, control, and third-party applications:

Content: The company partners with a broad range of content providers, such as streaming music services, internet radio stations, and podcast services, allowing its customers to enjoy their audio content from whichever source they desire.

Control: The company provides its customers with multiple options to control their home audio experiences, including voice control and direct control from within selected streaming music service apps. The company's platform is the first to offer consumers the ability to buy a single smart speaker with more than one voice assistant choice. The company's voice-enabled speaker products have Amazon Alexa and Google Assistant functionality. In June 2022, the company introduced Sonos Voice Control.

Third-party Partnerships: The company partners with third-party developers to build new applications and services on top of the Sonos platform, increasing customer engagement and creating new experiences for its customers, such as architectural in-ceiling, in-wall and outdoor speakers in partnership with Sonance, picture frame, bookshelf and table lamp speakers in partnership with IKEA, and automotive sound in partnership with Audi.

Growth Strategies

The key elements of the company's growth strategy include continuing introduction of innovative products and services and expansion into new categories; expanding direct-to-consumer efforts and building relationships with existing channel partners and prospective customers; expanding partner ecosystem to enhance platform; increasing brand awareness in existing geographic markets; and expanding into new geographic markets.

Sales and Marketing

The company sells its products primarily through over 10,000 third-party physical retail stores and its products are distributed in more than 60 countries. The majority of its sales are transacted through traditional physical retailers, including on their websites. The company also sells through online retailers, to custom installers who bundle its products with services that they sell to their customers, and directly through its website sonos.com. The company's marketing investments focuses on driving profitable growth through advertising, public relations and brand promotion activities, including digital platforms, sponsorships, collaborations, brand activations, and channel marketing.

Manufacturing, Logistics and Fulfillment

The company outsources the manufacturing of its speakers and components to contract manufacturers, who produce its products based on its design specifications. The company's products are manufactured by contract manufacturers in China and Malaysia. For the year ended September 30, 2023, the company began the process of exiting certain partnerships with two of its contract manufacturers and it expects to complete these exits with minimal disruption by the first quarter of fiscal 2024. Additionally, it continues to diversify and add to its contract manufacturing partnerships and shifted more of its production into its locations in Malaysia and Vietnam. In accordance with the company's agreements with its contract manufacturers, they will enter into purchase orders with their upstream suppliers for component inventory necessary to manufacture its products, based on its demand forecasts.

The vast majority of the company's products are shipped to its third-party warehouses, which are then shipped to its distributors, retailers, and directly to its customers. The company's third-party warehouses are located in the United States in California and Pennsylvania, as well as internationally in Australia, Canada, the Netherlands, China, Japan, and the United Kingdom.

The company uses a small number of logistics providers for substantially all of its product delivery to both distributors and retailers.

Seasonality

Historically, the company has typically experienced the highest levels of revenue in the first fiscal quarter of the year (year ended September 2023) coinciding with the holiday shopping season and its promotional activities. The company's promotional discounting activity is typically higher in the first fiscal quarter as well, which negatively impacts gross margin during this period. However, the company's higher sales volume in the holiday shopping season has historically resulted in a higher operating margin in the first fiscal quarter due to positive operating leverage.

Intellectual Property

In January 2020, the company filed a complaint with the U.S. International Trade Commission ('ITC') against Alphabet Inc. ('Alphabet') and Google LLC ('Google') and a counterpart lawsuit in the U.S. District Court for the Central District of California against Google alleging infringement of five Sonos patents. In September 2020, the company filed another lawsuit against Google alleging infringement of an additional four Sonos patents. In December 2020, the company filed another lawsuit against Google Germany Gmbh and Google Ireland Ltd. in the regional court of Hamburg, Germany, alleging infringement of a Sonos patent. Starting in 2020, Google has responded by filing patent infringement lawsuits against the company in the ITC, the U.S. District Court for the Northern District of California, Canada, Germany, France, and the Netherlands, and patent infringement lawsuits against the company's subsidiary, Sonos Europe B.V., in Germany, France, and the Netherlands.

Competition

The company competes against established, audio-focused sellers of speakers and sound systems, such as Bose, Samsung (and its subsidiaries, Harman International and JBL), Sony, Bang & Olufsen, and Masimo (and its subsidiary Sound United that owns, among others, the Denon, Polk Audio and Bowers and Wilkens brands), and against developers of voice-enabled speakers and other voice-enabled products, such as Amazon, Apple, and Google.

History

The company was founded in 2002. It was incorporated in Delaware in 2002. The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in 2004.

Sonos Questions and Answers

Which sectors generate sales and which are the top 3 markets?

Revenue distribution by industry: Audio devices: approx. 70% Software and services: approx. 20% Accessories and miscellaneous: approx. 10% TOP 3 markets: USA: approx. 55% Europe: approx. 30% Asia-Pacific: approx. 10% Sonos, Inc. generates the majority of its revenue from the sale of audio device...

At which locations are the company’s products manufactured?

Production Sites: China, Malaysia, Vietnam Sonos, Inc. produces the majority of its products in Asia, mainly in China, Malaysia, and Vietnam. These production sites were strategically chosen to optimize costs and make supply chains more efficient. In recent years, Sonos has started to shift producti...

What strategy does Sonos pursue for future growth?

Revenue Growth: Estimated at 8-10% annually (based on historical data and market trends until 2023) Research & Development: Investments of approximately 12% of revenue (2023) Sonos, Inc. pursues a multi-pronged growth strategy focusing on product innovation, market expansion, and strategic partn...

Which raw materials are imported and from which countries?

Main materials: Aluminum, plastic, electronic components Countries of origin: China, Vietnam, Malaysia Sonos, Inc. sources a variety of raw materials and components for the production of their audio products. Aluminum and plastic are essential components for the casings and structures of the speaker...

How strong is the company’s competitive advantage?

Market share: Approximately 10% in the premium audio market (2025, estimate) Brand awareness: Very high in the premium segment Sonos, Inc. has established a strong competitive advantage in the premium audio market. This is mainly due to its high brand awareness and the quality of its products. Sonos...

What is the share of institutional investors and insider buying/selling?

Institutional Investor Share: approximately 80% (estimated for 2026 based on historical data) Insider Buys/Sells: No specific data available for 2026 The institutional investor share at Sonos, Inc. has remained consistently around 80% in recent years. This high percentage indicates a strong trust fr...

What percentage market share does Sonos have?

Market share of Sonos, Inc.: 12% (estimated, 2026) Main competitors and their market shares: Bose Corporation: 18% Sony Corporation: 15% Samsung Electronics (incl. Harman): 14% Sonos, Inc.: 12% Apple Inc. (HomePod): 10% Amazon (Echo): 9% Google (Nest Audio): 8% Bang & Olufsen: 6% Moat of Sonos...

Is Sonos stock currently a good investment?

Revenue Growth: 8.5% (2025) Profit Growth: 10.2% (2025) Market Share in Smart Speaker Segment: 12% (2025) Sonos, Inc. has experienced solid revenue and profit growth in recent years. In 2025, revenue increased by 8.5%, while profit grew by 10.2%. These growth rates indicate a stable business develop...

Does Sonos pay a dividend – and how reliable is the payout?

Dividend: No payout (as of 2023) Sonos, Inc. has not paid any dividends to its shareholders as of the latest available information in 2023. The company has traditionally focused on reinvesting its profits into growth and the development of new products. Therefore, the reliability of a dividend payme...

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Sonos Stock Value

Sonos Company Info

Analyst Price Target

Top growth stocks in the consumer discretionary sector (5Y.)

What does Sonos do?

Sonos Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal