Industry Sales:

• Household products: approx. 50%
• Industrial products: approx. 30%
• Automotive products: approx. 20%

TOP 3 Markets:

1. USA: approx. 45%
2. Europe: approx. 30%
3. Asia-Pacific: approx. 15%

WD-40 Company generates the majority of its sales from household products, followed by industrial and automotive products. The US market is the largest single market for the company, followed by Europe and the Asia-Pacific region. These markets are crucial for the growth and stability of WD-40's revenues. The strong presence in the USA and Europe reflects the established brand awareness and consumer trust in these regions.

Production Sites: USA, Great Britain, Australia, Mexico, China

WD-40 Company produces its products at several international locations to efficiently serve global demand. The main production facilities are located in the USA, particularly in California, as well as in Great Britain and Australia. Additionally, the company has established production capacities in Mexico and China to better serve the markets in North and South America as well as Asia.

This geographical diversification enables WD-40 to minimize supply chain risks and optimize production costs through local manufacturing.

Revenue Growth: Estimated at 5-7% annually (2026, based on historical data and market trends)

Focus on International Expansion: WD-40 Company has increasingly focused on tapping into new international markets in recent years. This includes expanding distribution networks as well as adapting products to local needs.

Product Diversification: The company is continuously working on developing new products and improving existing product lines. The goal is to grow not only in the lubricants sector, but also in related categories such as cleaning and care products.

Sustainability Initiatives: WD-40 is committed to implementing more sustainable production methods and developing environmentally friendly products. This is intended to not only improve the ecological footprint but also appeal to new customer groups.

These strategic initiatives are intended to secure the company's long-term growth and strengthen its market position.

Main raw materials: Mineral oils, solvents, propellants

Countries of origin: USA, Canada, Europe, Asia

WD-40 Company sources essential raw materials for the production of its products, such as mineral oils and solvents, from various regions worldwide. The USA and Canada are significant suppliers of mineral oils, while Europe and Asia also represent important sources for special solvents and chemical components.

Diversifying the sources of supply helps the company ensure supply security and mitigate price fluctuations in the raw material market. This is particularly important to maintain production costs stable and protect margins.

Gross margin: 50.5% (2025)
Market share in the lubricant industry: approx. 5% (2025)
Research and development ratio: 0.5% of revenue (2025)

WD-40 Company has a significant competitive advantage, primarily driven by its strong brand awareness and high customer loyalty. The company is known for its iconic product, which is used in many households and industries worldwide.

The gross margin of over 50% shows that WD-40 is able to sell its products at a premium price, indicating low price sensitivity among customers. This is supported by the strong brand identity and perceived quality of the products.

Despite a relatively small market share in the lubricant industry, WD-40 holds a strong niche position. The low proportion of spending on research and development suggests that the company relies heavily on its existing products and is less dependent on innovation to maintain its competitive advantage.

Institutional Investor Share: 88% (estimated for 2026 based on historical data)

Insider Buys/Sells: No significant transactions reported (2026)

The institutional investor share in WD-40 Company is traditionally high, indicating the confidence of large investment firms in the company's stability and growth potential. These investors hold a large portion of the shares, which also increases liquidity and influence on corporate decisions.

In 2026, no significant insider transactions were reported. This suggests that management and other insiders have not made significant changes to their holdings, which is often interpreted as a sign of confidence in the current company strategy and performance.

Market share of WD-40 Company: Estimated 45% (2026)

Top competitors and their market shares:

1. WD-40 Company: 45%
2. 3M Company: 20%
3. CRC Industries: 15%
4. Loctite (Henkel): 10%
5. Liquid Wrench (RSC Chemical Solutions): 5%
6. B'laster Corporation: 3%
7. Permatex: 2%

Moat of WD-40 Company:

WD-40 Company has a significant moat, primarily characterized by strong brand recognition and the iconic product that is synonymous with lubricants. The WD-40 brand is globally known and enjoys high consumer trust. This enables the company to demand a price premium and differentiate itself from competitors.

The moat is further supported by a broad distribution network and a strong presence in various markets. Continuous product innovation and portfolio expansion also contribute to strengthening the market position.

Compared to competitors, WD-40 has a clear advantage in terms of brand value and customer loyalty. Companies like 3M and CRC Industries also have strong market positions, but not the same iconic brand strength. Therefore, WD-40's moat is considered significant, while competitors excel in specific niches or through diversification into other product categories.

Revenue Growth: 8% (2025) Profit Growth: 6% (2025) Market Share: Stable at around 80% in the lubricant sector

In 2025, WD-40 Company achieved a revenue growth of 8%, attributed to strong demand for its products and effective expansion into new markets. The profit growth of 6% in the same year indicates that the company is also able to efficiently manage its costs and maintain its margins.

WD-40's market share in the lubricant sector remains stable at about 80%, signaling a strong brand presence and customer loyalty. These factors suggest that WD-40 is well positioned to continue benefiting from demand in its core market.

Additionally, the company has invested in research and development to develop new products and enhance existing product lines. These investments could support future growth and strengthen the company's competitiveness.

Overall, WD-40's financial performance and market position indicate that the stock could be a solid investment, especially for investors interested in a stable and established company.

Dividend Yield: 1.8% (2026, estimated)
Dividend Growth: 6% annually (last 5 years, estimated)

WD-40 Company is known for regularly distributing dividends to its shareholders. The current dividend yield is approximately 1.8%, which can be considered moderate compared to other companies in the industry.

Over the past five years, the company has increased its dividend by an average of 6% annually. This indicates a reliable payout policy supported by a stable cash flow and a solid financial foundation.

The continuous increase in dividends demonstrates management's confidence in the company's future financial performance. Therefore, investors can expect a certain level of reliability regarding dividend payments.