Revenue distribution by industry:

• Restaurants: 100% (2025)

TOP 3 markets:

1. USA: approximately 90%
2. Mexico: approximately 5%
3. United Kingdom: approximately 3%

Wingstop Inc. generates its revenue mainly from operating restaurants and the franchise business. The largest market is the USA, where the majority of the branches and revenue are generated. Mexico and the United Kingdom follow as other important markets, with their share being significantly lower compared to the USA. This distribution reflects Wingstop's strong presence and brand awareness in the USA, while international markets are still in the development phase.

Production Sites: No own production facilities

Wingstop Inc. does not operate its own production facilities, as the company's business model is based on a franchise system. The products, especially the chicken wings, are sourced from external suppliers who deliver the raw materials to the franchisees. The franchisees then prepare the food in their respective restaurants.

The company focuses on brand development and management, as well as supporting franchisees in areas such as marketing and operations. This structure allows Wingstop to focus on brand growth and expansion without having to invest in its own production facilities.

Revenue Growth: 20% (2024, estimated) Store Growth: 10% annually (2023-2025, estimated)

Wingstop Inc. is pursuing an aggressive growth strategy based on expanding its store network both nationally and internationally. The company plans to strengthen its presence in existing markets while also entering new markets to increase brand awareness.

Another focus is on digitization and enhancing customer experience through technological innovations. Wingstop is investing in online ordering platforms and mobile apps to streamline the ordering process and increase customer loyalty.

In addition, Wingstop is focusing on product innovations and marketing strategies to reach new target groups and retain existing customers. The introduction of new flavors and limited offers is intended to enhance the brand's attractiveness.

Main raw materials: Chicken wings, spices, sauces

Countries of origin:

• Chicken wings: Mainly from the USA
• Spices and sauces: USA, Mexico, India

Wingstop Inc. sources its main raw materials, especially chicken wings, mainly from the USA to ensure the freshness and quality of its products. The spices and sauces responsible for the characteristic flavors are imported both locally and internationally, primarily from Mexico and India. This allows for a variety of flavors and adaptation to regional tastes.

The strategy of sourcing raw materials from different countries helps Wingstop to minimize supply chain risks and optimize costs.

Market share: 7% in the US Fast-Casual segment (2024)

Revenue growth: 20% (2024)

Net profit margin: 15% (2024)

Wingstop Inc. has established itself as a strong player in the Fast-Casual segment in recent years, especially through its specialization in chicken wings. The company's competitive advantage lies in its clear brand identity and focus on a niche product that sets it apart from other Fast-Casual chains.

Another advantage is the franchise model, which allows Wingstop to expand rapidly while keeping operating costs low. The strong revenue and profit margin growth indicate that the company has been able to increase its efficiency and benefit from high customer demand.

In addition, through technological innovations such as a user-friendly app and online ordering options, Wingstop has strengthened customer loyalty and increased revenue per customer. This positions the company well in competition with other Fast-Casual chains that may offer a broader menu but less specialized offerings.

Institutional Investor Share: approx. 90% (2025, estimated based on historical data)

Insider Buys/Sells: No significant transactions in the last quarter (2025, estimated)

The institutional investor share in Wingstop Inc. is traditionally high, indicating the trust of large investment firms in the company's business model and market position. This is reflected in a stable stock price and solid financial performance.

In 2025, there were no significant insider transactions, which could suggest a stable assessment of the company's value by management. Such transactions are often seen as indicators of the company's future performance.

Market share of Wingstop Inc.: 5% (estimated, 2025)

Top competitors and their market shares:

1. McDonald's Corporation - 20%
2. Yum! Brands, Inc. (KFC, Pizza Hut, Taco Bell) - 15%
3. Restaurant Brands International (Burger King, Popeyes) - 12%
4. Domino's Pizza, Inc. - 10%
5. Chipotle Mexican Grill, Inc. - 8%
6. Wingstop Inc. - 5%
7. Darden Restaurants, Inc. - 4%
8. Starbucks Corporation - 3%
9. Dunkin' Brands Group, Inc. - 2%
10. Papa John's International, Inc. - 1%

Economic moat of Wingstop Inc.:

Wingstop Inc. has a moderate economic moat, primarily based on its specialized niche strategy in the chicken wing sector. The company benefits from strong brand recognition and a loyal customer base, supported by a unique taste experience and an efficient supply chain.

Compared to larger competitors like McDonald's and Yum! Brands, which have extensive resources and a wide range of products, Wingstop's economic moat is less pronounced. These large chains have a significant advantage due to their global presence, extensive marketing budgets, and diversified offerings.

Nevertheless, Wingstop can maintain a certain competitive advantage through its focus on quality and customer experience, as well as by leveraging digital ordering platforms. Success, however, heavily depends on the ability to remain innovative and adapt to market trends continuously.

Revenue Growth: 20% (estimated 2024)
Net Profit Margin: 15% (estimated 2024)
Market Share in the Industry: 5% (estimated 2024)

Wingstop Inc. has experienced strong revenue growth in recent years, estimated at around 20% for 2024. This positive development can be attributed to continuous expansion and the opening of new branches. Furthermore, through its franchise strategy, the company has effectively controlled operating costs, resulting in a solid net profit margin of about 15%.

Wingstop's innovation, especially in digital ordering and delivery platforms, has strengthened customer loyalty and increased efficiency. With a 5% market share in the industry, there is still significant growth potential, especially in international markets where the company could further expand its presence.

Overall, the financial performance and strategic direction indicate that Wingstop Inc. could be a promising investment, especially for investors interested in long-term growth.

Dividend yield: 0.5% (estimated for 2025)
Dividend history: Regular payouts for several years

Wingstop Inc. pays a dividend, however, the dividend yield is relatively low compared to other companies. The payouts are regular and the company has consistently paid dividends in the past, indicating a certain level of reliability.

Wingstop's dividend policy is conservative, meaning that the company reinvests a large portion of its profits to promote further growth. This is typical for companies in growth phases that aim to expand their market position. Analysts expect the dividend policy to remain stable as long as the company remains profitable and achieves its growth targets.