Wix.com Ltd. (Wix) operates as a global cloud-based web development platform for millions of registered users and creators worldwide.
As of December 31, 2024, the company empowered approximately 282.4 million registered users worldwide who began the website building process with it. The company has developed a software-driven solution to web development and management that provides a complete and powerful cloud-based platform of products and services, including an industry-leading suite of AI-p...
Wix.com Ltd. (Wix) operates as a global cloud-based web development platform for millions of registered users and creators worldwide.
As of December 31, 2024, the company empowered approximately 282.4 million registered users worldwide who began the website building process with it. The company has developed a software-driven solution to web development and management that provides a complete and powerful cloud-based platform of products and services, including an industry-leading suite of AI-powered web creation tools. The company offers its solutions through a freemium SaaS business model (free and premium services), and as of December 31, 2024, the company had approximately 6.2 million premium subscriptions. The company also promotes its services and solutions through its partners.
The company’s platform consists of two web creation products, with a different purpose or primary audience: Wix Editor, intended for full website creation targeted at users with basic, average or above average technological skills, and Wix Studio, intended for advanced users such as design agencies and professionals.
The Wix Editor is a drag-and-drop visual development and website editing environment complete with high quality templates, graphics, image galleries and fonts. With the company’s platform, Wix registered users can create and manage a professional quality digital presence tailored to their business and brand’s specific look and feel and that is accessible across all major browsers and the most widely used desktop, tablet and mobile devices. Relaunched in July 2022, the Wix Editor is a combination of the company’s legacy Wix ADI and Wix Editor offerings and better personalizes the web creation process for each user’s intent, enhanced by AI technology.
Introduced in August 2023, Wix Studio is a unified website and application development platform that enables the creation of advanced websites at scale. Wix Studio offers powerful design and layout capabilities for complete design control, multi-site workflow management and other advanced capabilities, including a robust code environment with Wix online VS Code-based IDE and customizable applications. These features combined with tailored AI technology, including responsive design AI and an AI-powered code assistant, enable professionals and agencies to complete complex projects faster and more efficiently. Additionally, design professionals can easily transform their Figma designs into dynamic Wix websites with a Figma to Wix Studio plug-in launched in June 2024. Wix Studio represents an evolution from the company’s previous professional level design product, Editor X, which was sunset in 2024.
Through these two web creation products, users have access to the company’s industry-leading suite of AI-powered web creation tools. Leveraging third-party models from OpenAI and others as well as Wix’s own proprietary algorithms, the company offers a large and growing set of AI capabilities to simplify and improve the user experience. These tools include its AI Website Builder, a pioneer website generator that creates a ready-to-publish website, integrated with relevant business applications, from a short conversational AI chat with users; AI Text Creator, which creates customizable AI-generated text and professional website content; AI Image Creator, a text to image generator; AI Logo Maker, which allows users to generate and print a customizable, high-resolution logo in minutes using AI; Alternative Layouts, which provides users the ability to redesign parts of their website and change section layouts with a single click; AI-powered visual sitemap and wireframe generator, which creates a tailored sitemap structure and/or bespoke wireframe from the Studio user’s inputted project details; AI Site-Chat, a virtual agent for the customers of the company’s users; and dozens of AI business assistants that address a variety of specific user cases, such as creating a pay link, setting permissions and Q&A, among many other AI-enabled capabilities.
The company’s platform also includes a full-stack, no-code/low-code development environment called Velo by Wix, through which users can combine the products and solutions its platform offers with advanced developer capabilities to create content-rich websites and web applications. Velo by Wix provides the ability to use databases to manage content, application programming interfaces, or APIs, to connect with external services and the ability to expose the web application as an API, and custom code to create custom interactions. This may significantly reduce the need for developers and designers to juggle updating themes, hosts, content management systems (CMSs), plugins, content delivery networks (CDNs) and other third-party products.
The company also offers several vertical-specific applications that business owners can use to operate mission critical aspects of their business online, such as selling goods, taking reservations and scheduling and confirming appointments. These applications provide the company's users with a custom front-end for users of their website, as well as a robust back-end management dashboard. The company has developed these software applications for businesses in specific verticals, including retail and online stores, services, event planners and management, hotel and property management, fitness, music, photography and restaurants, among other verticals. These vertical applications are integrated into the company's website templates or can be installed on any existing website and set up with minimal effort by the user and without the need to write code.
The company also offers a variety of additional products and services to further complement and enhance its users' business or branding needs, most notably Payments by Wix, a payment platform that helps the company's users receive payments from their customers through their Wix website, and Paid Ad Campaigns, which allows businesses to run dynamic online ad campaigns on online ad platforms.
In addition, the company provides a range of complementary services to address the needs of its users, including its App Market, which was launched in 2012 and offers its registered users the ability to easily install and uninstall a variety of free and paid web applications that the company developed itself or identified and selected through third-party developers for inclusion in the company's App Market, based on user needs and demands. These web applications add functionality and are easily integrated into registered users' websites with a few clicks, without the need for any coding, and include social plug-ins, online marketing and customer relationship management tools, contact forms and transactional and payment processing capabilities. Additional complementary services include, among others, the Wix Marketplace, an online marketplace which brings users seeking help with creating and managing a website together with talented web experts, the Wix Owner App, a native mobile application enabling users to manage their websites and Wix operating systems on the go and Branded App, which gives users the ability to create a fully branded native mobile application for their business.
The company's cloud-based platform is accessed through a hosted environment, allowing its registered users to update their site and manage their business or organization at anytime from anywhere with an internet connection. The company provides its users with flexibility and scalability, allowing them to expand their digital presence as their business, organizational, professional or individual needs change and grow.
The company's scale and reach make it an attractive partner for companies interested in distributing their own solutions to its audience. As it expands its platform through partnerships, it is able to increase its value proposition for existing users and more easily attract new users.
The company enables its users to create their online presence in any language and offer its platform in 21 languages - English, French, Spanish, Portuguese, Italian, Russian, German, Japanese, Korean, Polish, Dutch, Turkish, Norwegian, Swedish, Danish, Czech, Traditional Chinese, Thai, Ukrainian, Vietnamese, and Indonesian.
The Wix Platform
The company's web development technology is built on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. Its hosting ensures that sites are up and running and requires no installation. The company considers website security to be one of its highest priorities and strives to offer multi-layered security processes and practices to keep websites safe and secure.
Free Products and Services
The company's registered users receive access to hundreds of free design templates for personal and business use, free web hosting through a Wix domain, free usage of its full suite of AI tools, free access to its App Market, which offers a variety of free and paid applications, and blog and social network page support. The websites developed using the company's free product contain Wix advertisements in the footer and/or header, and tags or metadata which contain its name. The company's name is also contained in the URL of the user’s website.
The company’s free product and service offerings include the following features and capabilities:
Creation Products
By registering with its service, the company's users gain free access to two different web creation products: Wix Editor, intended for users with basic, average, or above average technological capabilities, and Wix Studio, intended for professional level users, particularly web design agencies. These two creation products enable the company's users to design and manage as many websites as they choose to establish or enhance their digital presence. No installation of software is necessary to use these web editors, as the company's advanced editing and design platform is accessible through the cloud directly from its website. Both of the company's web editors allow registered users to optimize their existing Wix sites for viewing on mobile devices. The company's mobile site technology is also based on HTML5 and allows registered users to customize their sites for different mobile devices, yet share design elements and all site data between the different variants. The company does not charge for gaining access to a mobile presence through its platform.
Velo by Wix
Velo by Wix is a no code/low code development platform that allows users to extend the functionality of their online presence. With Velo, creators, designers and developers can take advantage of a server-less development environment that features an array of advanced functions to create content-rich, custom websites and web applications. This product combines the company’s creation products — Wix Editor and Wix Studio — with a powerful set of development capabilities. Starting with its creation products, users can design a front end (client-side), then employ Velo developer tools to add advanced functionality and capabilities to the back end. Velo includes features that are built into the platform and do not require code for their implementation. Velo enables easier web application creation, providing the ability to use databases to manage content, APIs to connect with external services and the ability to expose the web application as an API. This significantly reduces the need for website managers to coordinate between updating themes, hosts, CMSs, plugins, CDNs and other third-party products. Velo provides an all-in-one platform, hosted on the Wix cloud, that allows users to spend their time on creation, rather than on complicated setup and maintenance. These capabilities are coupled with the Wix OS backend to manage all operational aspects of a website or application.
In 2022, the company announced an integration with Git and Github. The Git integration enables developers to create and manage sites as a team, use any integrated development environment (IDE), integrate with CI/CD workflows and incorporate automated testing and verification tools. The Wix Git integration allows developers to work within a more stable and standard environment and provides more transparency to better mitigate problems.
In 2023, the company introduced Wix AI Assistant, an intelligent coding companion built into the Wix IDE. It provides developers with real-time assistance, helping them write code, fix errors, discover features, and learn to use Wix APIs.
Additional Complementary Products and Services
In addition to the company’s creation products and development environment, multiple complementary products and services are available for users to create and manage their digital presence using Wix.
The Wix App Market offers its registered users a large variety of free and paid web applications for building, growing, and managing their businesses. The web applications available in the App Market, which are developed by the company, or by third-party developers, meet many of its users’ business needs in marketing, support, bookings, accounting, design, social and media apps, and more.
Wix Marketplace brings together the company's users, who are seeking help in creating and managing a website, and its users who are talented web designers or agencies and who can help the former to build and operate a website that fits their needs and brings their vision to life. Users can search through hundreds of talented professionals filtered by different criteria, such as price, required professional service, and location, and explore their portfolios to find the pro who best meets their needs. In 2024, the company introduced the ability for users to sell Wix Studio templates. By expanding the Wix Marketplace to include template sales, the company is proactively fostering a thriving ecosystem for creativity and innovation.
The company's native mobile applications are available in iOS and Android. The Wix app allows users to fully manage their websites and Wix operating systems on the go and run their businesses, wherever they are, in real time. It is an interface that streamlines the day-to-day mobile management that businesses need to operate e-commerce, marketing, customer service, bookings and communications with customers and site visitors. The company also offers Spaces by Wix, a dedicated mobile app that serves as an interface between the site owner and their customers. Spaces by Wix serves as a mobile native business front for buying products, ordering services, registering to attend events and more. Customers use Spaces by Wix to communicate with the business owner or between themselves as a community. Both apps are available for download for free in the Apple App Store and Google Play. In conjunction with the launch of Wix Studio, the company's cornerstone web and application development platform for professionals, it introduced the Wix Studio App in 2023. The Wix Studio mobile app allows agencies building on Studio to manage all of their sites, projects and clients on the go.
The company's users have access to a set of tools to manage their site and business directly from a back-office dashboard that displays helpful information regarding the user's site and business and data insights through Wix Analytics.
Wix Customer Care
Wix Customer Care provides support and guidance to the company’s users throughout the Wix platform. Users can find answers through its self-service offerings (the company’s help centers and AI chatbot) or engage with its Customer Care experts across multiple channels (calls, chat, or email).
The company has a global department of Customer Care teams that are located across the United States (primarily in Cedar Rapids, Iowa as well as in San Francisco and Miami) and EMEA (Kyiv, Krakow, Warsaw, Tel Aviv, and Dublin). In addition, the company partners with multiple offshore Business Process Outsourcing (BPO) teams in order to provide 24/7 coverage and ongoing support for most of its markets. The company provides customized care in 12 languages.
The company’s Customer Care solution enables its experts to retrieve user details, see all previous interactions with Customer Care, and access useful information that can help resolve its users’ issues and assist them in achieving their online business goals.
The company's experts are expected to resolve users' issues and also encouraged to provide next-level service by using their vast knowledge and experience to provide meaningful suggestions that help steer its users to success. This approach is applied to all interactions with the company's users, both free and premium.
The company also uses data models developed by its team to identify and proactively contact new users so that it can help them set up and launch their online presence, as well as harness AI technology to improve the efficiency of the company's Customer Care capabilities.
Paid Products and Services
Premium Subscriptions
The company’s premium subscriptions are purchased by businesses, organizations and professionals in a variety of fields, such as art, finance, entertainment, music, photography, tourism, beauty, sports, food services, property management or publishing. Premium subscriptions may also be purchased by creators, such as its partners that, in some cases, are engaged by their customers to build web content.
The company's premium subscriptions offer all of the features of its creation products, use of the full suite of AI tools, Velo by Wix, and its other complementary products and services. The company’s premium subscriptions also include top-requested business tools, such as social posts, promotional videos, and invoice management. Premium subscriptions provide the ability to connect a custom domain name, which can be purchased and managed directly through the Wix platform or a third party, the removal of Wix branded ads on the site, and certain subscription packages offer the option to obtain custom reports generated through Wix Analytics. Certain premium subscribers also benefit from priority level customer care.
In addition, users can purchase or use products and services to further manage and grow their online business on Wix:
Payments by Wix
Payments by Wix enables the company's users to accept payments for goods and services both online and in-person (through point of sale (POS)) from their customers, either from third-party payment processors or from Wix Payments, the company's proprietary fully integrated payments service. Users can select one or more payment methods available to appear on their checkout page, depending on their geographic location and type of goods and services they offer. Users must purchase a premium subscription to accept online payments.
Wix Payments allows users to set up and accept payments, in an automated and instant onboarding process made entirely within the Wix platform. Wix Payments also includes a dashboard to view history of online and in-person transactions, from sales to payouts, in a single place, solving a significant challenge with doing business online. Many types of businesses, including e-commerce retailers, service providers, musicians, photographers, hotels, restaurants, and many more are able to take advantage of the efficiency provided by Wix Payments. Wix Payments is active in Brazil, the U.S., Canada, the U.K., and several European countries.
Email Marketing Subscriptions
In January 2023, the company introduced stand-alone packages of email marketing features to help users engage with their audience, convert leads and boost traffic.
Users can purchase email marketing packages on a monthly, yearly, or multi-year subscription basis, and can choose between various price points based on the number of required emails sent per month. The company also offers a free base package of limited email marketing capabilities.
Paid Ad Campaigns
An integrated marketing tool that allows businesses to run dynamic online ad campaigns that reach customers they want to target on online ad platforms such as Facebook and Google.
Wix Logo Maker
Wix Logo Maker generates a customizable, high-resolution logo in minutes, including through the use of AI, providing users with a critical piece for building an online brand. Through Wix Logo Maker, users can design a stunning logo, get downloadable professional vector files in a variety of sizes and color formats, custom design and order business cards with their customized business logo, and build a website based on the styles and colors of their customized business logo.
Domains
The company offers its users the ability to choose and connect their own domain name to their website to better enhance their brand, through third parties that offer domain names, or through its offerings as an ICANN accredited domain name registrar. Domain names are offered as a stand-alone product, and also are included, on a limited basis, as part of its premium subscription offerings. Registered users without a premium subscription are assigned a domain name which includes the Wix site address.
Google Workspace
The company sells Google’s Google Workspace application as an integrated solution, which allows its users to create a personalized Gmail email address using their Wix-connected domain name, to enable them to send professional emails from their business address, create group mailing lists for sales, support, email marketing and more, and access other related features through their Wix’s site management dashboard. From the beginning of 2025, users will have access to Gemini and NotebookLM to automate certain tasks using AI, including writing emails and search engine optimization (SEO) keyword research.
Wix POS
As part of the company’s extended commerce offering, it offers to users who utilize Wix Payments, Wix POS, an end-to-end omnichannel solution unifying online and in-person sales directly from the Wix platform. With Wix POS, users who have an online store and a physical shop are able to manage their business easily while having a single product catalog, one inventory channel and a unified sales history.
Gift Cards
The company began providing its Stores and Bookings users a fully native solution to manage gift cards and customer re-engagement activities. Gift cards can be used by brands and businesses to attract new customers, increase purchase frequency and retain existing customers.
Branded App by Wix
The company offers a native mobile app builder that provides users with the ability to create and customize their own tailor-made application without a single line of code. In 2024, the company launched an AI chat experience for its mobile app builder for global users in English. Through a conversational AI chat experience with the user to understand intent and goals, its AI technology generates a fully branded and customizable mobile app for the desired business.
Wix Commerce Solutions
The company offers a robust and comprehensive commerce platform for all types of business owners. As each business segment faces a unique set of challenges, the company developed a commerce platform on top of which it offers tailored products and solutions to address specific business needs. This strategy allows the company to build on this solid foundation by adding more layers and enhancements that cater to the specific needs of each industry and provides an easy and affordable way for these businesses to bring mission critical workflow online. Vertical solutions that offer commerce functionality include Wix Stores, Wix Bookings, Wix Restaurants, Wix Events, Wix Fitness, Wix Hotels, Wix Music, Wix Showcase, Wix Video, Wix Blog, Wix Forum Wix Proposals, and Wix Donations. The company intends to continue introducing additional solutions, once the company is able to identify a need for such solutions, that are tailored to specific businesses.
Wix Stores
Wix Stores is the company's e-commerce platform that offers merchants professional tools and services to establish, design, manage and grow their e-commerce business. The platform allows merchants to sell their products across various channels, including online stores, native mobile apps, physical point-of sale, external e-commerce marketplaces, and social media platforms. Wix Stores enables merchants to manage their e-commerce operations from end-to-end, covering activities, such as sourcing products, managing inventory, accepting payments, fulfilling and shipping orders, and obtaining detailed analytics and reporting. Additionally, merchants can leverage a wide-spectrum of marketing and e-commerce tools to increase traffic, enhance customer engagement, boost sales, and grow their business. Wix also partners with Global-e Online Ltd. to offer Wix merchants an advanced international cross-border selling solution, including multi-currency selling and localized checkout experience. The platform also includes numerous integrated third-party-apps, and is built to be extended by both developers and merchants to further customize the solutions and create unique e-commerce experiences at scale.
Wix Bookings
Wix Bookings is an end-to-end online booking solution, giving businesses an easy and effective way to showcase their services and allow online scheduling of appointments, classes and courses, as well as manage their own schedule by synchronizing with their primary Apple Calendar, Microsoft Outlook, and Google Calendar, reducing no-shows by sending auto-reminder emails to customers, selling memberships and packages, and customizing products.
Wix Restaurants
Wix Restaurants provides various solutions for restaurateurs, including Wix Restaurants Menus and Wix Restaurants Reservations. Wix Restaurants Menus enables restaurateurs to easily create a menu on their Wix website, using professionally created layouts offered on the company's site. Wix Restaurants Orders is an online ordering solution for restaurateurs that enables them to receive takeout and delivery orders through their desktop and mobile Wix websites, consequently helping them grow their business and maintain a direct relationship with their customers. Wix Restaurants Reservations allows restaurant owners to take online table reservations from their restaurant site and confirm and manage reservations via their Wix dashboard.
Wix Events
Wix Events is an application which enables users to create and manage their events on both desktop and mobile. Users can create their venue map, send invites, collect RSVPs, sell tickets and manage a guest list. Wix Events provides ready-made reports to track event sales to registrations. It can be used for conferences, meetups, concerts, shows, weddings, parties, and more. Users can use Wix Events to promote their events on social media and use third-party integrations for virtual events. The company charges a ticket service fee from its Wix Events users on a sale of tickets sold through Wix Events.
Wix Fitness
Wix Fitness enables fitness instructors and studio owners to manage each aspect of their businesses from their website and the Wix Fit App. Fitness professionals can create a website using newly designed templates and customize the Wix Fit App, manage their calendars and classes, allow their customers to book classes, connect with their community, stream and sell videos, take payments and obtain analytics to help grow their business. Wix Fitness offers bookings, subscriptions, e-commerce, including coupons, SEO, and email marketing, as well as a chat interface that allows for real-time interactions with customers.
Wix Hotels
Wix Hotels, powered by HotelRunner, is a full suite of professional tools for every touchpoint needed to launch, manage, and grow a hospitality business and maximize revenue. Wix Hotels offers a comprehensive booking engine that is fully integrated into a Wix website for hotels, B&Bs and vacation rentals, making it simple to build and maintain the room inventory complete with pricing, booking, reservation and payment management capabilities. Through their dashboards, hotel owners can easily add reservations made elsewhere and manage their entire room inventory in one place and accept and manage bookings that come through many online travel agencies and marketplaces.
Wix Music
Wix Music is a comprehensive solution for musicians and entertainers that includes a music player, an easy-to-use digital asset management system, concert promotion and ticketing, fan management and communication tools and a range of specifically designed music website templates.
Wix Showcase
Wix Showcase is a comprehensive solution for maintaining media online, from both desktop and mobile, includes Wix Portfolio, Wix Pro Gallery, and Wix Photo Albums. The company’s Wix Portfolio offering enables users to easily create professional online portfolios. Students and professionals in the arts, entertainment, science and technology, fashion, architecture and building and other industries can display their work online with uniquely designed and customizable layouts for project collections of all sizes.
The Wix Pro Gallery provides designer-class tools to manage and showcase media online. From customizable layouts and professional settings to pixel perfect display controls, Wix Photo Albums gives users beautiful stand-alone albums for their client’s photos. Each album can be personalized with branding and shared directly with clients.
Wix Video
Wix Video allows its users to showcase, promote and sell videos on their Wix website. Users can create their own video channels, upload and stream videos in the highest quality, or easily add videos from YouTube, Vimeo and Facebook. Wix Video allows users to live stream and charge access for live events from desktop. Additional features include selling video downloads, customizable interactive cards placed on top of the videos, automatic sites for vloggers via Wix Editor and direct syndication of videos to YouTube and Facebook.
Wix Blog and Wix Forms
Wix Blog enables users to easily create a blog and grow an online community. Users can choose from several beautiful layouts with built-in social features. Readers can join the blog, create member profiles, follow posts, and comment with images and videos. In addition, users have the option to set up a paywall and charge for access to select content. In 2024, the company announced a suite of AI-powered tools that suggest relevant topic ideas for blogs and generate the content and images for a user’s target audience, quickly turning ideas into engaging, near-ready articles.
Wix Forms enables users to easily create forms to get subscribers, generate leads and collect the information they need. Users can choose from multiple templates, such as contract, subscription and payment forms, or create their own form from scratch, using a variety of form fields. Users can add their forms to their Wix website or create standalone forms to share with a unique link. After receiving submissions, users can view their data in an easy-to-read table or export it to view offline.
Wix Forum
Wix Forum enables users to create an online community directly on their Wix site. The Wix Forum users can become members, join conversations, follow posts, upload videos, write comments and more. Users can choose from a variety of layouts and customize them to their needs. In addition, users have the option to set up a paywall and charge for access to select content.
Wix Proposals
Wix Proposals, powered by Prospero, is a comprehensive solution for managing long-term contractual or financial engagements. By using Wix Proposals, business owners can seamlessly create, customize, and finalize proposals tailored to their unique needs, as well as work more efficiently with automated invoices. Prospero's proposal templates are seamlessly integrated with Wix's business management tools, providing users with a powerful and versatile proposal creation and management experience.
Wix Donations
Wix Donations enables nonprofits and fundraisers worldwide to easily establish an online presence, collect donations, attract donors, and manage their entire operation right from the Wix platform.
Artificial Intelligence (AI)
The company offers a comprehensive suite of AI- and genAI-powered web creation and business enablement tools, which are available to all of its users. Wix Artificial Design Intelligence (ADI), launched in 2016, was a first of its kind AI-based site creation platform. The company has since developed and launched multiple products and solutions leveraging AI technology. The company deploys hundreds of AI and genAI models on its platform, both leveraging third-party models from OpenAI and other partners, as well as the company's own proprietary algorithms. Harnessing AI technology simplifies the user experience and streamlines the website building process, allowing businesses to move online more quickly and easily. The company also deploys AI models to improve its internal workflows and development velocity.
The company has a large suite of AI-powered tools and features for web design, eCommerce, online marketing and advertising, and analytics.
Wix AI Website Builder
The AI Website Builder generates a fully tailor-made site created with a layout, theme, text, images and business solutions, such as scheduling, eCommerce, event management, and more, after participating in an in-depth dialogue about their intent and goals with its AI chatbots. Users have the ability to refine and customize the site by regenerating it or changing its look, feel, structure and layout. Furthermore, users can seamlessly continue to edit their site in the Wix Editor. The websites created using the AI Website Builder are fully optimized with Wix's reliable infrastructure, including security and performance, as well as built-in marketing, SEO, CRM & analytic tools.
Wix AI Text Creator
The AI Text Creator is designed specifically for website creation. Upon a user entering inputs about the desired text, the AI Text Creator creates custom content ranging from a catchy title to a product description of an eCommerce product listed on the website and other detailed text that is precisely formulated for the website.
Business Launcher
In the beginning of 2025, the company announced the launch of the Business Launcher, an AI-powered tool that helps users create new business initiatives from concept to execution. The Business Launcher guides users through various steps of starting a new business, offering personalized ideas, actionable plans, and essential tools to create a website and launch a business.
Wix AI Image Generator
The AI Image Generator generates high-quality, personalized image content quickly. Upon the user providing a descriptive prompt about the desired image and the preferred image style, the AI Image Generator creates multiple versions of a custom image, ready to be added to the user’s website.
Alternative Layouts
The Alternative Layouts tool gives users the ability to redesign parts of a website in a single click.
AI Visual Sitemap and Wireframe Generator
Wix Studio’s AI-powered Visual Sitemap and Wireframe Generator creates tailored sitemap structures and bespoke wireframes with pages, sections, and relevant business applications from the user’s inputted project details. Once generated and further refined as needed, users can export the visual sitemap and share with clients for proposals and access the Studio editor to edit and design the wireframes, pre-injected with content suggestions.
Auto Background Removal and Auto Enhance
The Auto Background Removal and Auto Enhance tools allow users to refine photos and upgrade the quality of their photos to match the look and feel of a website more seamlessly.
AI Theme Assistant
Through a conversational chat embedded directly within the Wix Editor, the AI Theme Assistant provides personalized guidance and real-time suggestions for the design theme of a website.
Auto-Generated Trailer
The Auto-Generated Trailer tool quickly transforms a user’s video file into a professional-looking informational trailer for site visitors.
AI Domain Generator
The AI Domain Generator automatically creates suggested customized relevant options for domain names from a series of short user prompts about the website, including business type and brand.
AI Meta Tags Creator
The AI Meta Tags Creator is a natively developed built-in SEO tool that enables users to instantly generate optimized tailored title tags and meta descriptions based on their page data and content. This tool allows users to generate and customize SEO-friendly tags that align to SEO best practices for each website page in real-time, enabling users to create search-optimized and customized content more efficiently and effectively.
AI for Google Ads
The AI for Google Ads is an added layer of AI for Google Ads streamlines campaign creation with a single click. Users can quickly generate high-quality, effective titles and descriptions that align with relevant keyword themes and geographical locations, based on the campaign’s brief.
AI Portfolio Creator
Wix’s Portfolio Creator allows users to easily bulk upload media and organize them into collections for their online portfolio. Using AI image clustering technology, Wix will swiftly group images and suggest titles and descriptions for each project.
Product Recommendations
The Product Recommendations tool enables eCommerce users to proactively predict their customers’ needs and suggest relevant items based on customer history, improving business success.
AI Site-Chat
Wix’s AI Site-Chat serves as a virtual agent for the customers of the company’s users. AI Site-Chat enables businesses to connect with visitors 24/7, answer their questions, and provide relevant information in real time, even when business owners are not available. The company’s AI Site-Chat is designed to detect the intent behind every query, then use live data from your website, support database and other internal resources to make precise recommendations.
AI Code Assistant
Wix Studio’s AI Code Assistant provides users working in the Wix Online VS Code-Based IDE with an AI-powered code assistant that helps developers write cleaner code and detect errors automatically.
Selling and Marketing
The company’s selling and marketing efforts focus primarily on online and offline advertising, and on sales teams and account management teams focused on meeting the needs of its partners that may utilize the company’s products and services for their own needs or to serve their own customers.
The company markets its solutions and applications to businesses, organizations, and professionals, including entrepreneurs and freelancers, as well as through partners. The company is able to attract a high volume of registered users, including those that purchase premium subscriptions, by offering free solutions and services, as well as upgrades and additional features and solutions that are offered under its premium subscriptions.
User Acquisition
The company engages in online and offline advertising, with a focus on acquiring new users to its platform, converting these users into purchasing premium subscriptions, and increasing the company's revenue from them by selling them its business solutions. A majority of the company's premium subscriptions are generated from traffic to its website, primarily through search engine optimization or direct traffic, meaning visitor traffic that reached its website, Wix.com, via unpaid search results or by typing the URL of the company's website in their browser. The company also acquires a small amount of free traffic through its participation on social networking sites and the banner advertisements it places on its non-paying registered users' websites. In order to increase its exposure and optimize organic, or free, search engine results, the company constantly tests its search engine optimization strategy to ensure that its website is relevant to those potential customers seeking web development and design products. Furthermore, the company continually evaluates its marketing spending and its effectiveness and invest in those activities that are most likely to maximize its return by generating premium subscriptions which will drive high revenues.
In addition to its online and offline marketing activities to acquire new users, the company acquires new users by engaging with partners that sell its solutions to, or purchase its solutions on behalf of, their customers. The company accomplishes this outreach with its sales and account management teams, as well as through marketing content, online communities and organized events and conferences.
The company's marketing acquisition strategy benefits from the brand it has built as a leading web development and design platform for businesses, organizations, professionals, and individuals, and also benefits from its use of A/B testing on its website, a marketing approach that aims to identify changes to the website that may increase or maximize user interest and acquisition. The Design Studio and product development teams change the layout of the website and product interface from time to time and engage in A/B testing to determine which layouts and graphics are the most successful in maximizing user acquisition.
The company's marketing approach focuses on higher-intent users. In doing so, it significantly reduces investment in acquisition marketing, which has meaningfully improved the return on these investments until today, while new user cohort bookings have increased.
The company also maintains the Wix Affiliate Program, a program where its affiliates receive a commission for directing visitors to its website by placing Wix ads on their personal websites. From time to time, the company also holds webinars, promotional contests, user meetups, and public relations events.
The company also maintains an active online presence using social networking sites and web design influencers for its Wix Studio brand.
Business to Business Sales and Marketing
The company has enhanced its sales efforts to attract partners, including to large and enterprise-level users, and to those who sell premium subscriptions and additional business solutions to their customers at scale. The company has established dedicated sales, marketing, and customer success teams to facilitate the use of its services by these partners.
User Retention
Once it attracts visitors to its website, the company's preliminary goal is to register them as registered users. Once they are registered, the company distributes marketing and promotional emails and support tools to help its registered users build their site. These materials are created by the company's Wix content team, which complements its marketing efforts by focusing on the consistency of its branding message online, in its in-person merchandise and at the company's community events. The company constantly seeks to generate premium subscriptions from its registered users and to maximize its revenue from such subscriptions by offering them enhanced functionalities through business solutions. Registered users who purchase premium subscriptions gain access to additional features based on the subscription they choose, which may include Wix ad removal, domain connectivity, e-commerce and payment solutions. The company offers a 14-day refund to introduce registered users to these additional products and solutions. Registered users can choose between monthly, yearly or multi-year premium subscriptions, and as of December 31, 2024, 84% of the company’s premium subscriptions were for a one-year period or more and 16% were monthly. The company seeks to increase the number of premium yearly and multi-year subscriptions by offering promotions and discounts on these subscriptions. The company also sends emails to the company’s yearly and multi-year premium subscribers, reminding them that their subscriptions are about to renew, as well as other discounts on products and services to maximize the company’s revenue from such premium subscriptions. The company seeks to retain premium subscriptions by offering upgrades for the company’s premium products, business solutions, and free and paid applications in its App Market.
The company further retains premium subscriptions by developing relationships with subscribing users through its Customer Care team, with which it addresses users’ technological needs and concerns. Through its Customer Care operations, the company helps users with premium subscriptions discover additional business solutions to enhance their subscription and, as a result, their engagement with its platform. The company seeks to maintain goodwill with all of its registered users and retain them as registered users, even if they do not choose to subscribe to, renew, or enhance their premium subscriptions.
Research and Development
The company’s research and development spending was $495.3 million in 2024.
Intellectual Property
The company has pending patent applications in the United States, as well as in several additional jurisdictions worldwide. The company also has pending Patent Cooperation Treaty, or PCT, applications that may lead to additional patent applications. Certain of the company's applications have been accepted and patents were granted.
The Wix brand is central to the company’s business strategy and maintaining, protecting and enhancing the Wix brand is important to expanding its business. The company has obtained trademark registrations in certain jurisdictions for trademarks that it considers material to the marketing of its products, including the WIX mark and the Wix logo, as well as the Wix Studio mark and logo. The company also has trademark applications pending for additional marks that it uses to identify certain product collections used for certain of its products.
The company has also registered and continues to register rights to its typeface font, MADEFOR, available in 10 weights and all the Latin languages in the U.S., EU, the U.K., and Brazil.
Government Legislation and Regulation
The company is subject to the General Data Protection Regulation (GDPR) and to the U.K. General Data Protection Regulation (UK GDPR), which impose a comprehensive and strict data protection compliance regime in relation to the company's collection, control, processing, sharing, disclosure and other use of data relating to an identifiable living individual (personal data of UK and EEA residents), including obligations in relation to data breaches, extensive data subject/individual rights, and restrictions on international transfers of personal data, as well as introducing significant fines and other penalties for breach. The company is subject to the GDPR and the UK GDPR as a 'controller' of certain information (primarily in relation to its users and its employees) and as a 'processor' of certain other information (primarily personal data collected by its registered users themselves through the websites that it hosts for them).
The company is also subject to European Economic Area and the U.K. privacy laws on cookies, web beacons and similar tracking technologies, and e-marketing, including obligations to, among other things, obtain consent to store information or access information already stored on an individual's terminal equipment (e.g., computer or mobile device).
In addition, the company is also subject to the Israeli Privacy Protection Law 5741-1981 (PPL), and its regulations, including the Israeli Privacy Protection Regulations (Data Security) 2017 (Data Security Regulations), which came into effect in Israel in May 2018 and impose obligations with respect to the manner certain personal data is processed, maintained, transferred, disclosed, accessed, and secured, as well as the guidelines of the Israeli Privacy Protection Authority (IPPA).
History
Wix.com Ltd., formerly known as Wixpress Ltd., was founded in 2006. The company, an Israeli corporation, was incorporated in 2006.
