Revenue distribution by industry:

• Sports betting: approx. 50%
• Online casino: approx. 45%
• Poker and other games: approx. 5%

TOP 3 markets and their percentage shares:

• Northern Europe: approx. 35%
• Western Europe: approx. 25%
• Latin America: approx. 20%

Betsson AB generates the majority of its revenue from sports betting and online casino activities. The geographical revenue distribution shows a strong presence in Northern Europe, followed by Western Europe and Latin America. These markets are crucial for the company as they provide stable sources of income and present growth opportunities through regulatory developments and market trends.

Production Sites: No specific production sites, as mainly services are provided.

Betsson AB is a leading company in the online gambling sector and mainly offers services such as sports betting, casino games, and poker. Being a service company, there are no physical production facilities for products. The main activities focus on the development and provision of online platforms and content.

The technical and operational activities are coordinated in various offices worldwide, with a focus on software development and customer service.

Revenue Growth: Estimated 10-12% annually (2026) Profit Growth: Estimated 8-10% annually (2026)

Betsson AB pursues a growth strategy focusing on geographical expansion, technological innovation, and product diversification. The company plans to strengthen its presence in regulated markets, particularly in Latin America and Eastern Europe, where the growth potential is high.

In addition, Betsson is investing in the development of new digital platforms and mobile applications to enhance customer experience and increase customer loyalty. Another focus is on expanding the product portfolio, especially in the area of sports betting and online casino games, to reach a broader audience.

Through strategic partnerships and potential acquisitions, Betsson aims to further solidify its market position and tap into new revenue streams. These measures are intended to secure the sustainable growth of the company in the coming years.

Imported Raw Materials/Materials: No specific raw materials or materials

Countries of Origin: Not applicable

Betsson AB is a company operating in the online gambling sector. Therefore, it does not import physical raw materials or materials as would be the case in the manufacturing or production industry. Instead, Betsson focuses on digital services and software development.

However, the company may source services or software solutions from various countries to operate and enhance its platforms. Typically, this information is not publicly available in detail as it does not fall under traditional raw material imports.

Market share in Europe: 10% (2025, estimated)
EBITDA margin: 25% (2025)
Customer satisfaction: 85% (industry comparison, 2025)

Betsson AB has established itself in recent years as one of the leading providers in the European online gambling market. With an estimated market share of 10% in Europe, the company demonstrates a strong presence supported by a wide range of gambling products and an effective marketing strategy.

The EBITDA margin of 25% indicates an efficient cost structure and strong profitability, giving the company a financial advantage compared to many competitors. This margin enables Betsson to invest in new technologies and markets to further solidify its market position.

Furthermore, a customer satisfaction rate of 85% shows that Betsson is able to ensure high customer loyalty, which is crucial in the competitive gambling industry. This is supported by continuous innovations and a strong customer service offering.

Overall, Betsson AB has a significant competitive advantage supported by its market position, financial strength, and customer orientation.

Institutional Investor Share: 65% (estimated, 2026)
Insider Buys/Sells: No significant transactions reported (2026)

The institutional investor share in Betsson AB is estimated to be 65%. This demonstrates a strong confidence from institutional investors in the company's long-term prospects.

In 2026, no significant insider transactions were reported, indicating that the management and other insiders are currently not making significant changes to their stake in the company. This could be interpreted as an indicator of stability and confidence in the current corporate strategy.

Market share of Betsson AB: Estimate: 8% (2026)

Main competitors and their market shares:

1. Flutter Entertainment: 15%
2. Entain plc: 12%
3. Kindred Group: 10%
4. Betsson AB: 8%
5. 888 Holdings: 7%
6. DraftKings: 6%
7. William Hill (part of Caesars Entertainment): 5%

Betsson AB is a significant player in the online gambling sector, but not the market leader. The 8% market share positions the company behind larger competitors such as Flutter Entertainment and Entain plc, which have greater resources and a broader portfolio.

Betsson AB's moat mainly consists of its strong brand presence in certain European markets, a diversified product offering, and a solid technological platform. However, some of the larger competitors have a stronger moat, especially due to larger economies of scale, extensive marketing budgets, and a stronger global presence.

Flutter Entertainment and Entain plc have strengthened their market positions through strategic acquisitions and mergers, and have a broader geographical footprint, giving them a significant advantage. Betsson must continue to invest in innovation and market adaptation to maintain and potentially expand its competitiveness.

Revenue Growth: 8.5% (2025)
Profit Growth: 10.2% (2025)
Market Share in Europe: 12% (2025)

Betsson AB achieved a revenue growth of 8.5% in 2025, attributed to successful expansion into new markets and increased customer acquisition. The 10.2% profit growth indicates that the company was able to improve its operational efficiency and benefit from a solid cost structure.

The 12% market share in Europe highlights Betsson's strong position in a competitive market. The company has also invested in technology and customer service in recent years, further enhancing its competitiveness.

Analysts see potential in further geographical expansion and diversification of the product portfolio. These factors could support future growth and make Betsson an attractive investment opportunity, provided that market conditions remain stable and the company achieves its strategic goals.

Dividend Yield: 4.2% (estimated for 2026)
Dividend History: Regular payouts over the last 5 years

Betsson AB is known for pursuing a reliable dividend policy. In recent years, the company has consistently distributed dividends, indicating stable financial health and solid profitability. The estimated dividend yield of 4.2% for 2026 suggests that Betsson AB continues to strive to offer attractive returns to its shareholders.

The reliability of the payout is supported by the company's strong market position and continuous growth. Analysts expect Betsson AB to be able to continue paying stable dividends in the coming years, provided no unforeseen economic challenges arise.