Industry Revenues:

• Agriculture and Forestry: approx. 60%
• Construction and Stone Processing: approx. 25%
• Irrigation Solutions: approx. 15%

TOP 3 Markets:

• USA: approx. 35%
• Europe (especially Germany and France): approx. 30%
• Asia-Pacific: approx. 20%

Husqvarna AB generates the majority of its revenues from the agriculture and forestry sector, which is attributed to its strong product range in these segments. The USA is the largest single market, followed by Europe, where Germany and France stand out in particular. The Asia-Pacific region is gaining importance, driven by the company's expansion in these markets.

Production sites of Husqvarna AB:

Husqvarna AB produces its products in several countries worldwide. The main production sites include:

• Sweden: This is where the company's headquarters is located, and numerous products, especially in the forestry and garden equipment sector, are manufactured.
• USA: Husqvarna has significant production facilities in the United States to serve the North American market.
• China: In China, the company operates production plants that focus primarily on cost-efficient manufacturing of components and end products.
• Brazil: This location is important for production and distribution in South America.
• Germany: Husqvarna also produces in Germany, especially high-quality products and components.

This geographical diversification enables Husqvarna to efficiently respond to regional market requirements and optimize supply chains.

Revenue Growth: 5.8% (2025) Profit Growth: 4.2% (2025)

Husqvarna AB pursues a growth strategy based on innovation, sustainability, and digitalization. The company heavily invests in the development of new environmentally friendly products, especially in the area of battery-powered devices. These products are designed to meet the increasing demands for sustainability and energy efficiency.

Another focus is on the digitalization of business processes and products. Husqvarna continuously expands its Smart Gardening solutions, allowing customers to control their garden tools more efficiently and user-friendly.

Furthermore, Husqvarna is focusing on geographical expansion, particularly in high-growth markets in Asia and North America, to increase its market share. This strategy is supported by strategic partnerships and acquisitions aimed at expanding the product portfolio and market presence.

Main raw materials: Steel, aluminum, plastic

Main importing countries: Sweden, Germany, China

Husqvarna AB, a leading manufacturer of outdoor products, mainly imports steel, aluminum, and plastic for the production of its machinery and equipment. These raw materials are essential for the manufacturing of durable and high-performance products.

Sweden and Germany are important suppliers of high-quality metals such as steel and aluminum, which are needed for the production of chainsaws and lawnmowers. China plays a significant role in supplying plastic components used in many products by Husqvarna.

By diversifying its supply chains, Husqvarna ensures access to high-quality materials to maintain its product standards.

Market Share in the Garden Sector: Approximately 20% (estimated, 2025)
Innovation Spending: 5% of revenue (2025)
Brand Awareness: High, especially in Europe and North America

Husqvarna AB has a significant competitive advantage that is composed of several factors. The company holds an estimated market share of about 20% in the garden sector, indicating a strong market presence. This position is supported by continuous investments in research and development, with approximately 5% of revenue allocated to innovations. This enables Husqvarna to regularly introduce new and improved products to the market.

Another important aspect is the high brand awareness, especially in Europe and North America, where Husqvarna is considered a leading provider of outdoor power products. This brand strength helps foster customer loyalty and justify price premiums.

Additionally, Husqvarna benefits from a broad distribution network and strong customer loyalty, making it difficult for new competitors to enter the market. Despite these advantages, the company must continue to respond to technological developments and changing consumer preferences in order to maintain its leading position.

Institutional Investor Share: approximately 70% (estimated, based on typical industry values and historical data)

Insider Purchases/Sales: No specific data available for 2026

The institutional investor share in Husqvarna AB typically stands at around 70%, which is common for a company of this size and industry. Institutional investors, such as pension funds and investment funds, often hold a significant portion of publicly traded companies to benefit from their long-term growth potential.

Current information on insider purchases or sales is not specifically available for 2026. However, such transactions are regularly disclosed in the company's financial reports or through financial news platforms. It is advisable to consult the company's official disclosures or financial databases to obtain the latest information.

Market share of Husqvarna AB: Estimate 12% (2026)

Top competitors and their market shares:

1. Deere & Company: Estimate 20%
2. STIHL: Estimate 18%
3. Toro Company: Estimate 15%
4. Honda Power Equipment: Estimate 10%
5. MTD Products: Estimate 8%
6. Kubota Corporation: Estimate 7%
7. Briggs & Stratton: Estimate 5%

Moat of Husqvarna AB: Husqvarna AB has a moderate moat, characterized mainly by its strong brand recognition, wide product portfolio, and established distribution network. The company is particularly well-positioned in Europe and North America, benefiting from a long tradition and experience in the outdoor power equipment sector.

However, compared to its competitors, Husqvarna faces some challenges. Deere & Company and STIHL have stronger moats, especially due to their innovation capabilities and strong market presence in various segments. Deere & Company holds a technological advantage with advanced agricultural machinery, while STIHL has built a strong brand name through its specialization in chainsaws and handheld tools.

Toro Company and Honda Power Equipment are also formidable competitors, excelling in innovation and diverse product offerings. Toro is renowned for its lawn care products, while Honda impresses with its engine technology and reliability.

Overall, Husqvarna has a solid, yet not insurmountable moat. To remain competitive, the company must continue to invest in innovations and strengthen its market position in emerging markets.

Revenue Growth: 8.2% (2025) EBIT Margin: 12.5% (2025) R&D Expenses: 4.5% of revenue (2025)

Husqvarna AB recorded a revenue growth of 8.2% in 2025, driven by strong demand for their garden and forestry products as well as successful expansion into new markets. The EBIT margin of 12.5% demonstrates solid operational efficiency and good cost control.

The company continuously invests in research and development, with 4.5% of revenue allocated to innovative technologies and products. This indicates that Husqvarna aims to strengthen its market position through technological advancements and product differentiation.

In summary, due to its stable financial performance, strategic investments in R&D, and market positioning, Husqvarna AB could be an attractive investment. However, potential investors should also consider external factors such as market trends and economic conditions.

Dividend Yield: 2.5% (2025) Dividend History: Continuous payout over the last 5 years

Husqvarna AB has been paying dividends in recent years, indicating a certain level of reliability. The dividend yield of 2.5% in 2025 shows that the company aims to provide its shareholders with a regular return.

The reliability of the payout is underscored by the continuous dividend payment over the last five years. This suggests that Husqvarna AB has a stable financial position and is able to pay dividends even in economically challenging times. Analysts may expect the company to continue this practice unless significant negative financial developments occur.