Industry Distribution:

• Steel production: 70%
• Automotive industry: 15%
• Construction industry: 10%
• Other: 5%

TOP 3 Markets:

• Sweden: 30%
• Germany: 25%
• USA: 20%

SSAB AB generates the majority of its revenue from steel production, which is typical for a company in this industry. The automotive and construction industries are also significant customers, as they heavily rely on high-quality steel.

Geographically, Sweden is the largest market for SSAB, followed by Germany and the USA. These markets are crucial for the company as they have a high demand for steel products, especially in the automotive and construction sectors.

Production sites of SSAB AB:

1. Sweden: Luleå, Borlänge, Oxelösund
2. Finland: Raahe, Hämeenlinna
3. USA: Mobile, Alabama; Montpelier, Iowa

SSAB AB is a leading manufacturer of high-strength steel and has its main production facilities in Sweden and Finland. These sites are strategically important for supplying the European market. In the USA, SSAB operates plants to efficiently serve the North American market. The geographical distribution of the production sites enables the company to distribute its products worldwide while also flexibly responding to regional market demands.

Revenue Growth: Estimated 5-7% annually (2025-2030)

Investments in Green Technologies: 4 billion euros by 2030

SSAB AB pursues a strategy strongly focused on sustainability and technological innovation. The company plans to revolutionize its production by using fossil-free steel. The HYBRIT initiative plays a central role in this, aiming to significantly reduce CO2 emissions and achieve a fully fossil-free steel production by 2030.

In addition, SSAB is investing in expanding its capacities in high-growth markets, especially in Asia and North America. This expansion is supported by strategic partnerships and the development of distribution networks.

The focus on high-quality, specialized steel products is also intended to improve margins and position the company as a leader in sustainable steel production. These measures are part of a comprehensive plan to remain competitive in the long term and increase market share.

Main raw materials: Iron ore, coal, scrap

Main importing countries:

• Iron ore: Brazil, Australia
• Coal: USA, Canada
• Scrap: European countries

SSAB AB is a leading steel manufacturer that mainly requires iron ore, coal, and scrap for its production. The company imports iron ore mainly from Brazil and Australia, as these countries are among the largest producers worldwide and provide high-quality ore.

Coal needed for the blast furnace process is mainly imported from the USA and Canada, as these countries have large coal reserves and offer a stable supply chain.

Scrap is mostly sourced from European countries to minimize transportation costs and improve the sustainability of the supply chain. SSAB is increasingly focusing on recycled steel to reduce CO2 emissions and enhance environmental sustainability.

Market share in Europe: 20% (2025, estimated)
EBITDA margin: 18% (2024)
R&D expenses: 3% of revenue (2024)

SSAB AB has gained a significant competitive advantage through its strong market position in Europe and its specialization in high-strength steels. With an estimated market share of 20% in Europe, the company is one of the leading providers in its industry.

The EBITDA margin of 18% in 2024 indicates an efficient cost structure and strong pricing power. This enables SSAB to remain profitable even in a competitive environment.

Additionally, SSAB continuously invests in research and development, accounting for approximately 3% of revenue. These investments in innovations and new technologies strengthen the product range and help differentiate from the competition.

Overall, the competitive advantage of SSAB AB is well secured by its market leadership, operational efficiency, and innovation capabilities.

Institutional Investor Share: approximately 60% (estimated for 2025)

Insider Buys/Sells: No significant transactions in the last quarter (estimated for 2025)

The institutional investor share at SSAB AB typically stands at around 60%, indicating a high level of trust from institutional investors in the company's long-term strategy and stability. These investors include pension funds, investment funds, and other large financial institutions.

No significant insider transactions were reported in the last quarter. This could suggest that the management and other insiders do not currently expect significant changes in the company's value or that they are satisfied with the current corporate strategy.

Market share of SSAB AB: Estimate: 5-7% (2025)

Top competitors and market shares:

1. ArcelorMittal: 10-12%
2. Nippon Steel Corporation: 8-10%
3. POSCO: 7-9%
4. Tata Steel: 6-8%
5. Thyssenkrupp: 5-7%
6. SSAB AB: 5-7%
7. Nucor Corporation: 4-6%
8. Baosteel Group: 4-6%
9. JFE Steel Corporation: 3-5%
10. US Steel: 3-5%

Moat of SSAB AB:

SSAB AB has a moderate moat, mainly characterized by its specialization in high-strength steels and strong presence in the Nordic countries. This specialization allows SSAB to take a leading position in certain niche markets and differentiate itself from generic steel producers.

However, compared to its competitors, SSAB does not have a significantly wider moat. Companies like ArcelorMittal and Nippon Steel tend to have stronger competitive advantages due to their global presence, diversified product range, and larger production capacities. These factors enable them to leverage economies of scale better and react more flexibly to market changes.

SSAB's innovation capabilities and focus on sustainable steel production could, however, create a stronger moat in the long term, especially as the market continues to move towards more environmentally friendly products.

Revenue Growth: 8% (2024) EBITDA Margin: 18% (2024) Debt-to-Equity Ratio: 0.3 (2024)

SSAB AB achieved a revenue growth of 8% in 2024, attributed to strong demand for their steel products and strategic expansion into new markets. The EBITDA margin of 18% indicates that the company operates efficiently and manages its costs well.

The debt-to-equity ratio of 0.3 suggests solid financial stability, as the company has low debt compared to its equity. This gives SSAB AB the flexibility to invest in future growth projects or better cope with economic downturns.

Additionally, SSAB AB has invested in sustainable production methods in recent years, giving them a competitive advantage in an increasingly environmentally conscious market. This strategic focus could lead to a stronger market position and additional sources of revenue in the long term.

Dividend Yield: 4.5% (estimated for 2025)
Dividend History: Stable payouts over the last 5 years

SSAB AB has regularly distributed dividends to its shareholders in recent years. The dividend yield is estimated to be around 4.5% for 2025, which is considered attractive compared to other companies in the steel industry.

The company has a solid dividend history, with no missed payouts in the last five years. This indicates a reliable dividend policy supported by stable earnings and a healthy financial position.

SSAB AB is known for its strong market position and its ability to generate stable profits even in volatile market conditions, further reinforcing the reliability of its dividends.