Revenue distribution by sectors:

• Travel and tourism services: approx. 60%
• Car rental: approx. 25%
• Hotel and hospitality industry: approx. 15%

TOP 3 markets and their percentage shares:

• Saudi Arabia: approx. 50%
• United Arab Emirates: approx. 20%
• Egypt: approx. 15%

The Seera Holding Group generates the majority of its revenue from the travel and tourism sector, which is attributed to its strong presence and market leadership in the region. The Saudi market is the largest single market for Seera, supported by the strategic focus on the domestic market and government tourism initiatives.

The United Arab Emirates and Egypt follow as important markets, with expansion into these regions supported by partnerships and investments in infrastructure projects.

Production Sites: No specific production sites, as Seera Holding Group is primarily active in the service sector.

Seera Holding Group is a leading travel and tourism company in Saudi Arabia and is not involved in the production of physical products. The company offers services such as travel bookings, hotel reservations, and transportation solutions. Therefore, there are no traditional production sites, but rather offices and service centers that support these services.

The company operates several brands and platforms, including Almosafer and Tajawal, which focus on online travel distribution. The services are made possible through partnerships with hotels, airlines, and other travel providers.

Current Strategy: Diversification and Digitalization (as of 2026)

Seera Holding Group is pursuing a strategy of diversification and digitalization to secure future growth. In recent years, the company has increasingly invested in digital platforms to enhance the customer experience and facilitate access to its services.

Another focus is on geographical expansion, particularly in high-growth markets in the Middle East and North Africa. Seera has also formed strategic partnerships with international travel and technology companies to expand its market presence and leverage synergies.

Additionally, Seera is focusing on developing new products and services tailored to the changing needs of customers to increase customer loyalty and tap into new target groups.

Imported Raw Materials/Materials: No specific raw materials

Countries of Origin: Not applicable

Seera Holding Group (SASE:1810) is primarily active in the field of travel and tourism. The company offers services such as travel bookings, hotel reservations, and car rentals. Therefore, Seera Holding Group does not import specific raw materials or materials, as would be the case in production or manufacturing industries.

Instead, the company could source services and technologies from international providers to support its travel and booking platforms. These services could come from various countries, with a focus on technological solutions and software. However, specific details regarding the countries of origin of such services are not publicly specified.

Market Share: 25% in the Middle East (2025)
Revenue Growth: 10% (2025)
EBITDA Margin: 18% (2025)

Seera Holding Group has a significant competitive advantage in the Middle East, especially due to its strong market share of 25%. This demonstrates its leading position in the region, supported by strategic partnerships and a diversified service portfolio.

The revenue growth of 10% in 2025 highlights the company's ability to expand in a competitive market environment. The EBITDA margin of 18% indicates solid profitability, pointing to efficient cost structures and optimized operational processes.

Additionally, Seera benefits from technological innovations and strong brand awareness, further enhancing customer loyalty and market penetration. Together, these factors give Seera a sustainable competitive edge in its industry.

Institutional Investor Share: approximately 40% (estimated, 2026)
Insider Buys/Sells: No significant transactions reported (2026)

The institutional investor share in Seera Holding Group is estimated to be around 40%. This reflects the interest of institutional investors who typically focus on stable returns and long-term growth.

No significant insider transactions were reported in 2026. This could indicate that the management has confidence in the current corporate strategy and sees no need to change their positions.

Market share of Seera Holding Group: Estimated 8% (2026)

Main competitors and their market shares:

1. Al Tayyar Travel Group: 12%
2. Almosafer: 10%
3. Flyin: 9%
4. Cleartrip: 7%
5. Wego: 6%

Moat of Seera Holding Group:

Seera Holding Group has created a certain moat through a strong regional presence and a comprehensive network of travel agencies and online platforms. Investments in technology and digital transformation have improved their competitiveness and provide some differentiation from traditional travel providers.

However, compared to the leading competitors, especially Al Tayyar Travel Group and Almosafer, the moat is less pronounced. These companies have a stronger competitive advantage through strategic partnerships, strong brand awareness, and innovative technologies.

Overall, Seera Holding Group has a moderate moat, but it is being challenged by the aggressive expansion and innovation of competitors. To strengthen the moat, Seera could invest in further technological developments and enhancements to customer experience.

Revenue Growth: 8.9% (2025) EBITDA Margin: 15.2% (2025) Net Income Growth: 10.5% (2025)

In 2025, the Seera Holding Group recorded a revenue growth of 8.9%. This indicates a solid business development, especially in a competitive market environment. The EBITDA margin of 15.2% shows that the company operates efficiently and has good cost control.

The net income growth of 10.5% in 2025 underscores the company's ability to grow profitably. This could be attributed to successful strategic initiatives and effective cost control.

Additionally, Seera has invested in digitization and expanding its services in recent years, increasing the potential for future growth. Taken together, these factors suggest that the stock could be an attractive investment opportunity, provided that the company continues to successfully implement its strategic objectives.

Dividend payment: Yes, Seera Holding Group pays a dividend.
Dividend yield: 3.2% (2026)
Payout ratio: 55% (2026)

Seera Holding Group has pursued a consistent dividend policy in recent years. The dividend yield of 3.2% in 2026 indicates a moderate payout that is in line with the industry. The payout ratio of 55% suggests that the company returns a significant portion of its profits to shareholders while retaining enough funds for reinvestment and growth.

The reliability of dividend payment can be considered stable as the company has regularly paid dividends in the past and its financial health is supported by solid profit growth. Analysts view Seera Holding Group's dividend policy as sustainable, provided that no significant economic or market disruptions occur.