Revenue distribution by sectors:

• Travel luggage: approx. 60%
• Business and casual luggage: approx. 25%
• Accessories and other products: approx. 15%

TOP 3 markets and their percentage shares:

• USA: approx. 35%
• China: approx. 20%
• Europe (total): approx. 18%

Samsonite Group S.A. generates the majority of its revenue from the travel luggage segment, which is attributed to its strong brand presence and product variety in this area. The USA remains the largest market, followed by China, where the company benefits from the growing middle class and increasing desire to travel. Europe also represents a significant market, with revenues being broadly distributed across various countries.

Production Sites:

• China
• India
• Europe
• North America

Samsonite Group S.A. produces its products at several locations worldwide. The main production site is located in China, due to cost-effective production and proximity to key raw material suppliers. Additionally, the company has production facilities in India, which also play a significant role in manufacturing.

In Europe and North America, Samsonite maintains additional production capacity to efficiently serve the demand in these markets and reduce transportation costs. This geographical diversification enables Samsonite to flexibly respond to market changes and minimize supply chain risks.

Revenue Growth: Estimated 8-10% annually (2025 forecast)
Market Expansion: Penetration of new markets in Asia and Africa (2025)

Samsonite Group S.A. is pursuing a growth strategy focusing on geographical expansion and diversification of the product portfolio. The company plans to strengthen its presence in emerging markets such as Asia and Africa to capitalize on the increasing demand for travel luggage in these regions.

Additionally, Samsonite is investing in the development of new product lines targeting sustainability and technological innovations. This includes the introduction of environmentally friendly materials and smart luggage solutions to meet changing consumer preferences.

Another key focus is on strengthening the E-commerce channel to increase digital reach and engage directly with end consumers. This will be supported by strategic partnerships and investments in digital marketing strategies.

Main materials: Polycarbonate, Aluminum, Nylon, Polyester

Key importing countries:

• Polycarbonate: Germany, Japan
• Aluminum: China, Russia
• Nylon and Polyester: China, Taiwan, South Korea

Samsonite Group S.A. sources a variety of raw materials essential for the production of their luggage and travel products. Polycarbonate and aluminum are crucial for manufacturing hardshell suitcases. These materials are mainly imported from Germany, Japan, China, and Russia, as these countries are leading in the production and processing of these raw materials.

For the production of soft luggage, Samsonite uses nylon and polyester, primarily sourced from China, Taiwan, and South Korea. These countries are known for their advanced textile industries and provide high-quality materials that meet Samsonite's requirements.

Market share: 20% (estimated 2025)
EBITDA margin: 15% (2024)
R&D expenses: 4% of revenue (2024)

Samsonite Group S.A. has a significant competitive advantage in the travel luggage industry, based on several factors. The estimated market share of 20% in 2025 demonstrates strong market presence and consumer trust in the brand. The EBITDA margin of 15% in 2024 indicates an efficient cost structure and good profitability, providing the company with financial flexibility for investments and innovations.

Another important aspect is the continuous investment in research and development, amounting to 4% of revenue in 2024. These investments enable Samsonite to develop innovative products and differentiate itself from competitors. The strong brand awareness and extensive distribution network further enhance this advantage by facilitating access to global markets.

Institutional Investor Share: approximately 65% (estimated for 2025)
Insider Buys/Sells: No significant changes reported (2025)

The institutional investor share in Samsonite Group S.A. is estimated to be around 65%. This demonstrates the confidence of large institutional investors in the company's long-term stability and growth potential.

Regarding insider buys or sells, no significant changes were reported in 2025. This could indicate that the management and other insiders are satisfied with the current company strategy and see no need to make significant changes to their positions.

Market Share of Samsonite Group S.A.: approx. 20% (estimated for 2025)

Top Competitors and Their Market Shares:

1. Samsonite Group S.A.: approx. 20%
2. VIP Industries: approx. 15%
3. Tumi Holdings (part of Samsonite): approx. 10%
4. American Tourister (part of Samsonite): approx. 8%
5. Delsey: approx. 7%
6. Rimowa (part of LVMH): approx. 5%
7. Briggs & Riley: approx. 4%
8. Travelpro: approx. 3%
9. Antler: approx. 2%
10. Victorinox: approx. 1%

Samsonite's Economic Moat:

Samsonite possesses a significant economic moat, primarily based on its strong brand recognition, global presence, and wide product range. The acquisition of Tumi has strengthened the premium segment, while brands like American Tourister cover the mid-price segment.

Samsonite benefits from a diversified product line that appeals to both price-conscious and premium customers. This provides an advantage over some competitors that focus on a specific market segment.

Comparison with Competitors:

• VIP Industries has a strong regional focus, especially in India, and benefits from a growing market there. Their economic moat lies in local market knowledge and production capacity.

• Rimowa, as part of LVMH, has a strong luxury brand economic moat supported by being part of one of the world's largest luxury goods conglomerates.

• Delsey and Briggs & Riley offer specialized products with a focus on design and functionality, giving them an advantage in certain niche markets.

Overall, Samsonite has one of the strongest economic moats in the industry, especially due to its global reach and brand diversity, even though individual competitors have advantages in specific segments or regions.

Revenue Growth: 10% (2024) EBITDA Margin: 15% (2024) Leverage Ratio: 1.5 (2024)

Samsonite Group S.A. recorded a revenue growth of 10% in 2024, attributed to a recovery in travel traffic and increased demand for travel luggage. The EBITDA margin of 15% indicates that the company operates efficiently and manages its operating costs well.

The leverage ratio of 1.5 is moderate and suggests that the company can manage its debts well without being overly burdened. This is particularly important in an environment where interest rates can fluctuate.

In summary, Samsonite could be an attractive investment opportunity due to its positive revenue growth, solid margins, and controlled leverage, especially if the trend towards more travel and mobility continues. However, investors should also consider external factors such as economic uncertainties and exchange rate fluctuations.

Dividend Yield: Estimate 2.5% (2025)

Dividend History: Resumption of dividend payments in 2023

Samsonite Group S.A. resumed dividend payments in 2023 after they were suspended during the COVID-19 pandemic. The dividend yield is estimated to be around 2.5% for 2025, based on current market conditions and the company's financial recovery.

The reliability of the payout depends on further economic recovery and the stability of the travel industry in which Samsonite operates. With travel activity picking up again and the company's improved financial performance since 2023, the dividend payment is considered relatively reliable. However, analysts continue to monitor market conditions to identify potential risks.