Main industries for revenues:

• Cosmetics products
• Skin care products
• Hair care products

Top 3 markets and their percentage shares:

1. China: approximately 70%
2. Southeast Asia: approximately 15%
3. North America: approximately 10%

Shanghai Chicmax Cosmetic Co., Ltd. generates the majority of its revenues from the cosmetics and skin care industry, with China being the dominant market. The Asian market, especially Southeast Asia, also shows a strong presence, while North America is considered a growing market. These markets are crucial for the company to secure its international expansion and market shares.

Production Sites: Shanghai, China

Shanghai Chicmax Cosmetic Co., Ltd. mainly produces its products in Shanghai, China. The strategic location in one of China's largest cities allows the company to benefit from a well-developed infrastructure and a large pool of qualified workers. This supports efficiency in production and the ability to quickly respond to market changes.

Revenue Growth: 8.5% (2024)

Shanghai Chicmax Cosmetic Co., Ltd. pursues a strategy focused on innovation and international expansion. The company heavily invests in research and development to introduce new and innovative cosmetic products to the market that align with changing consumer trends.

Another key focus is on tapping into new markets outside of China, particularly in Southeast Asia and Europe. This expansion is supported by strategic partnerships and the establishment of local distribution networks.

In addition, Chicmax is leveraging digitalization and expanding its e-commerce platforms to increase its reach and engage directly with end consumers. These measures are intended to further drive growth in the upcoming years.

Main raw materials: Essential oils, chemical raw materials, packaging materials
Main importing countries: France, USA, Japan

Shanghai Chicmax Cosmetic Co., Ltd. imports a variety of raw materials necessary for the production of their cosmetic products. Essential oils and chemical raw materials used in the formulation of skincare and cosmetic products are often sourced from France and the USA, as these countries are leading producers of high-quality cosmetic ingredients.

In addition, the company imports packaging materials, with Japan being an important supplier of innovative and high-quality packaging solutions. These materials are crucial for making the products visually appealing and functional, which is of great importance in the competitive cosmetics market.

Market share in China: 5% (estimated, 2025)
R&D investments: 8% of revenue (2024)
Brand awareness: High, especially in the middle to upper price range

Shanghai Chicmax Cosmetic Co., Ltd. has a solid competitive advantage in the Chinese cosmetics industry. The company benefits from strong brand awareness and a well-diversified product portfolio, particularly well-positioned in the middle to upper price range.

Another significant advantage is the continuous investment in research and development, which accounts for about 8% of revenue. This enables the company to introduce innovative products to the market and differentiate itself from competitors.

Despite strong competition from international brands and local competitors, Shanghai Chicmax has maintained a stable market share of around 5% in China, thanks to its strong presence in e-commerce and effective marketing strategies. This demonstrates that the company is well positioned to continue to thrive in the competitive cosmetics market.

Institutional Investor Share: 40% (estimated for 2025)
Insider Buys/Sells: No significant changes in the last year (estimated for 2025)

The institutional investor share in Shanghai Chicmax Cosmetic Co., Ltd. is estimated to be around 40%. This indicates a healthy interest from institutional investors, which often reflects confidence in the company's strategy and management.

Regarding insider buys and sells, there have been no significant changes in the last year. This could suggest that the management and insiders are satisfied with the current company performance and see no need to sell or increase their stakes.

Market share of Shanghai Chicmax Cosmetic Co., Ltd.: 4.5% (2025, estimated)

Top competitors and their market shares:

1. L'Oréal Group: 12.0%
2. Estée Lauder Companies: 9.5%
3. Procter & Gamble (Beauty division): 8.0%
4. Shiseido Company: 6.5%
5. Unilever (Beauty & Personal Care): 5.5%
6. Shanghai Chicmax Cosmetic Co., Ltd.: 4.5%
7. Beiersdorf AG: 4.0%
8. Coty Inc.: 3.5%
9. Amorepacific Corporation: 3.0%
10. Kao Corporation: 2.5%

Moat analysis:

Shanghai Chicmax Cosmetic Co., Ltd. has a moderate moat, mainly attributed to its strong brand presence in China and innovative product lines. The company benefits from a deep understanding of the local market and quick adaptability to consumer trends.

Compared to global leaders like L'Oréal and Estée Lauder, who have extensive international networks, strong brand portfolios, and significant investments in research and development, Shanghai Chicmax's moat is less pronounced. These companies have a significant advantage due to their global reach and established brand loyalty.

Shanghai Chicmax could strengthen its moat through international expansion and increased investments in research and development. Currently, the competitive advantage is more limited to the Chinese market, while global competitors have a broader and deeper market presence.

Revenue Growth: 8.5% (2024) Profit Growth: 10.2% (2024) Market Share in China: 12% (2024)

Shanghai Chicmax Cosmetic Co., Ltd. achieved solid revenue growth of 8.5% in 2024, attributed to strong demand for their cosmetic products and an effective marketing strategy. The 10.2% profit growth indicates that the company is also able to efficiently manage its costs and increase profitability.

The company has expanded its market share in China to 12%, signaling successful expansion and brand strengthening. The strong position in the domestic market provides a solid foundation for further growth and potential expansion into international markets.

In addition, Shanghai Chicmax is investing in research and development to bring innovative products to the market, which could lead to a stronger competitive position in the long term. These strategic measures suggest that the company's stock could be a promising investment, especially for investors interested in long-term growth.

Dividend payment: No dividend (as of 2025)

Shanghai Chicmax Cosmetic Co., Ltd. did not distribute any dividends in 2025. The company has been focusing on strengthening its market position and investing in growth and expansion in recent years.

The reliability of dividend payments is currently not guaranteed, as the company does not make regular distributions. Investors should focus on potential capital gains and the company's long-term growth strategy instead of dividend income.