Revenue distribution by sectors:

• Sportswear: approx. 55%
• Athletic shoes: approx. 30%
• Sports equipment and accessories: approx. 15%

TOP 3 markets and their percentage shares:

• China: approx. 70%
• Southeast Asia: approx. 15%
• North America: approx. 10%

Li Ning Company Limited generates the majority of its revenue from the sportswear sector, followed by athletic shoes and sports equipment. The Chinese market is the dominant market for the company, supported by strong brand presence and growing interest in sports and fitness in the region.

Southeast Asia and North America are also significant markets, with the company benefiting from increasing demand for sporty leisurewear in these regions. Li Ning relies on a combination of brand strength and innovation to further expand its market share in these regions.

Production Sites: Mainly in China (as of 2023)

Li Ning Company Limited produces the majority of its products in China. The company utilizes both its own production facilities and contract manufacturers to produce its sportswear and equipment. This focus on China allows Li Ning to benefit from cost advantages and proximity to key raw material suppliers.

Additionally, in recent years, the company has started to diversify its supply chain to minimize risks and increase efficiency. This could lead to an expansion of production sites in the future.

Revenue Growth: 18% (estimated 2024)
Profit Growth: 14% (estimated 2024)

Li Ning Company Limited is pursuing a multi-pronged growth strategy to further strengthen its market position. A key component of this strategy is the expansion into international markets, particularly in Southeast Asia and Europe. The company is investing in expanding its retail presence and building partnerships with local distributors.

Another focus is on digitization and expanding its e-commerce business. Li Ning has invested significant resources in enhancing its online platforms and integrating omnichannel solutions to provide a seamless shopping experience.

Additionally, the company is focusing on product innovations and enhancing its brand awareness through strategic sponsorship partnerships and marketing campaigns. These measures aim to position the Li Ning brand as a premium sports equipment manufacturer and tap into new customer segments.

Main raw materials: Cotton, Polyester, Rubber

Main importing countries:

• Cotton: USA, India
• Polyester: China, South Korea
• Rubber: Thailand, Indonesia

Li Ning Company Limited sources a variety of raw materials for the production of their sportswear and shoes. Cotton is mainly imported from the USA and India, as these countries are among the largest producers worldwide and provide high-quality cotton.

Polyester, an important component for sportswear due to its durability and flexibility, is mainly sourced from China and South Korea. These countries are leading in the production of synthetic fibers.

Rubber, crucial for the production of shoe soles, is mainly imported from Thailand and Indonesia. Both countries are known for their extensive rubber production, which forms the basis for rubber manufacturing.

Market share in China: Approx. 8% (2024, estimate)
Revenue growth: 18% (2024)
Gross margin: 52% (2024)

Li Ning Company Limited has established itself as one of the leading sportswear manufacturers in China. The company's competitive advantage is based on several factors. Firstly, the strong brand awareness and heritage as a Chinese brand give Li Ning a special status in the domestic market, as evidenced by the market share of about 8% in China.

Secondly, the company has experienced impressive revenue growth of 18% in recent years, attributed to successful product diversification and increased presence in e-commerce. This growth rate surpasses many of its international and local competitors.

Thirdly, the gross margin of 52% indicates that Li Ning is able to sell its products at a premium price, reflecting strong brand perception and efficient production processes. This provides the company with financial flexibility to invest in marketing and innovation, further strengthening its competitive advantage.

Overall, Li Ning has a solid competitive advantage, particularly in the Chinese market, due to its strong brand presence, continuous revenue growth, and high gross margin.

Institutional Investor Share: 45% (estimated 2025)
Insider Buys/Sells: No significant changes (estimated 2025)

The institutional investor share in Li Ning Company Limited is estimated to be around 45%. This demonstrates the confidence of major financial institutions in the company and its future development.

Regarding insider buys and sells, there were no significant changes in 2025, indicating a stable internal assessment by the company's management regarding future performance. However, such activities could vary and should be monitored regularly to detect potential changes in corporate strategy or management trust.

Market share of Li Ning Company Limited: 8% (2025, estimated)

Top competitors and their market shares:

1. Nike, Inc. - 25%
2. Adidas AG - 20%
3. Puma SE - 10%
4. Anta Sports Products Limited - 9%
5. Li Ning Company Limited - 8%
6. Under Armour, Inc. - 5%
7. Skechers USA, Inc. - 4%
8. New Balance - 3%
9. Asics Corporation - 3%
10. Mizuno Corporation - 2%

Li Ning Company Limited holds a market share of approximately 8% in the global sportswear and footwear market. The company has established itself in recent years through a strong focus on the Chinese market and innovative product lines. Li Ning's moat mainly lies in its strong brand presence in China and its ability to quickly adapt to local trends.

Compared to larger international competitors like Nike and Adidas, which have significant global moats, Li Ning's advantage is more regionally limited. Nike and Adidas benefit from global brand recognition, extensive distribution networks, and substantial marketing budgets that give them a stronger moat on an international level.

Anta Sports, another significant Chinese competitor, also has a strong regional moat and heavily invests in international brand acquisitions, strengthening its position. Li Ning must continue to invest in innovation and expansion to maintain and grow its market share, especially given the strong competitive pressure.

Revenue Growth: 20% (2024) Net Income Growth: 18% (2024) Market Share in China: 15% (2024)

Li Ning Company Limited recorded strong revenue growth of 20% in 2024, attributed to increased demand for sportswear and successful brand positioning. The company expanded its market share in China to 15%, highlighting its competitiveness in one of the world's largest markets.

Net income grew by 18%, driven by improved operational efficiency and cost-cutting measures. Li Ning has also heavily invested in e-commerce and digital platforms in recent years, leading to a broader customer base and higher margins.

With a solid growth strategy focusing on innovation and international market expansion, Li Ning demonstrates potential for future growth. The strong brand awareness and commitment to sustainability could also have positive impacts on long-term performance.

Dividend Yield: 2.5% (estimated for 2024)
Dividend History: Consistent payout over the last 5 years

Li Ning Company Limited has been paying dividends in recent years and demonstrates a reliable dividend policy. The dividend yield is estimated at 2.5% for the year 2024, which can be considered moderate compared to other companies in the industry.

Over the past five years, the company has consistently paid dividends, indicating stable financial health and solid profitability. Analysts believe that Li Ning will continue to be able to pay dividends as the company benefits from a strong brand image and a growing presence in the international market.