Industry Sales:

• Power Tools: approx. 75%
• Floor Care: approx. 25%

TOP 3 Markets:

• USA: approx. 60%
• Europe: approx. 20%
• Asia-Pacific: approx. 15%

Techtronic Industries Company Limited generates the majority of its revenue from the power tools sector, with products such as cordless tools and accessories taking the lead. The floor care sector, including vacuum cleaners and floor cleaning devices, accounts for the remaining share.

The U.S. market is the largest and most important for the company, followed by Europe and the Asia-Pacific region. These markets are crucial for the growth and strategic direction of Techtronic Industries.

Production Sites:

• China
• Vietnam
• Mexico
• USA

Techtronic Industries Company Limited (TTI) mainly produces its products in China, which is considered a significant production site for the company. However, in recent years, TTI has diversified and expanded its production capacities by opening new plants in Vietnam and Mexico. This strategy aims to minimize risks and optimize the supply chain.

In addition, TTI also operates production facilities in the USA to be closer to key markets and to be able to respond more quickly to demand. This geographical diversification helps the company to be more flexible in responding to global trade conditions and tariffs.

Revenue Growth: 10.5% (2024)
R&D Investments: 6.8% of revenue (2024)

Techtronic Industries Company Limited pursues a strategy that heavily focuses on innovation and technological advancements. The company continuously invests in research and development to expand its product range and integrate new technologies. This is reflected in the R&D investments, which account for 6.8% of revenue.

Another key focus is on geographical expansion, particularly in high-growth markets in Asia and North America. By expanding production capacities and optimizing supply chains, Techtronic Industries aims to increase its market share in these regions.

Additionally, the company relies on strategic partnerships and acquisitions to strengthen its market presence and gain access to new technologies and customer segments. These measures are intended to further boost the revenue growth of 10.5% in 2024.

Main raw materials: Lithium, Steel, Plastic

Countries of origin:

• Lithium: Australia, Chile
• Steel: China, South Korea
• Plastic: USA, Germany

Techtronic Industries Company Limited, a leading manufacturer of power tools and accessories, imports various raw materials to meet its production requirements. Lithium is an essential component for the production of batteries used in many of their products. Australia and Chile are the main suppliers as they have large lithium reserves.

Steel is mainly sourced from China and South Korea as these countries are leading producers of high-quality steel required for manufacturing durable tools. Plastic materials used for casings and other components are imported from the USA and Germany as these countries are known for their advanced plastic technologies.

Market share: 15% (estimated, 2025)
Research & Development expenses: 5.8% of revenue (2024)
Gross margin: 38% (2024)

Techtronic Industries Company Limited (TTI) has a significant competitive advantage supported by several factors. Firstly, the market share of approximately 15% in the power tools and accessories sector demonstrates a strong presence in the industry. This position is supported by continuous investments in research and development, accounting for about 5.8% of revenue. Such investments enable TTI to develop innovative products and differentiate itself from competitors.

Furthermore, the company maintains a solid gross margin of 38%, indicating efficient production processes and strong pricing strategies. This financial strength allows TTI to expand into new markets and diversify its product lines, further enhancing its competitive advantage.

Overall, TTI benefits from a combination of market leadership, innovation, and financial stability, which together represent a robust competitive advantage.

Institutional Investor Share: 65% (estimated for 2025)

Insider Buys/Sells: No significant transactions in the last year (estimated for 2025)

The institutional investor share in Techtronic Industries Company Limited is estimated to be around 65%. This demonstrates the confidence of large institutional investors in the company's long-term growth strategy.

Regarding insider buys and sells, there were no significant transactions in the last year, indicating a stable trust of the management in the current company strategy and development. This stability can be a positive signal for potential investors as it suggests a solid internal assessment of the company's situation.

Market share of Techtronic Industries: 12% (2025, estimated)

Main competitors and their market shares:

1. Stanley Black & Decker: 15%
2. Bosch: 14%
3. Makita: 10%
4. Hilti: 8%
5. Hitachi Koki (HiKOKI): 7%

Moat of Techtronic Industries:

Techtronic Industries (TTI) has a significant moat, mainly supported by its strong brand presence, especially with brands like Milwaukee and Ryobi, as well as continuous innovations and a wide range of products. The company heavily invests in research and development, leading to a steady introduction of new, technologically advanced products.

Compared to competitors, TTI has the advantage of an agile corporate structure that allows for quick adaptations to market changes. While Stanley Black & Decker and Bosch also have strong brands and comprehensive product lines, TTI stands out for its focus on cordless technologies and battery systems, considered pioneering in the industry.

However, companies like Bosch and Stanley Black & Decker have a broader global distribution and longer market experience, giving them an edge in some segments. Overall, TTI's moat is significant, but the competition is fierce and also heavily investing in innovation and expansion.

Revenue Growth: 10% (2024) Profit Growth: 8% (2024) Market Share in the Power Tools Sector: 15% (2024)

Techtronic Industries recorded solid revenue growth of 10% in 2024. This indicates that the company is able to strengthen its market position and successfully market its products. The 8% profit growth in the same period suggests that the company is operating efficiently and managing its costs well.

The company holds a significant market share of 15% in the power tools sector, indicating a strong competitive position. This market position could help Techtronic Industries continue to benefit from the increasing demand for power tools in the future.

In addition, the company has invested in innovations and product developments in recent years, supporting its long-term growth strategy. Given these factors, Techtronic Industries' stock could be an attractive investment opportunity, especially for investors interested in long-term growth.

Dividend Yield: 1.8% (2024) Dividend History: Consistent payout over the last 5 years

Techtronic Industries Company Limited has regularly distributed dividends in recent years. The dividend yield was approximately 1.8% in 2024. This indicates a moderate but consistent dividend policy.

The reliability of dividend payments is high as the company has a solid financial foundation and a stable business model. Historically, Techtronic Industries has consistently increased its dividends, reflecting a positive trend in business performance and strong management confidence in future earnings potential.