Revenue distribution by sectors:

1. Retail (Supermarkets): approx. 90%
2. Food production and processing: approx. 7%
3. Other services: approx. 3%

TOP 3 markets and their percentage shares:

1. Singapore: approx. 85%
2. Malaysia: approx. 10%
3. China: approx. 5%

The Sheng Siong Group Ltd generates the majority of its revenue from retail, particularly through its supermarkets that have a strong presence in Singapore. The home market of Singapore is the dominant market, followed by a growing presence in Malaysia and China. These markets offer strategic growth opportunities, with a focus on expansion and adapting to local consumer preferences.

Production Sites: Singapore

The Sheng Siong Group Ltd is a leading retail company in Singapore, primarily known for its supermarkets. The company sources a large portion of its products from local and international suppliers to offer a wide range of food and household items.

Some private label products are produced in Singapore to ensure the quality and freshness of the goods. Sheng Siong collaborates closely with local manufacturers to streamline the supply chain and meet customer needs.

Revenue Growth: 8.5% (2025) Profit Growth: 7.2% (2025)

The Sheng Siong Group Ltd pursues a growth strategy based on expanding its branch network within Singapore and selected international markets. The company plans to strengthen its presence in densely populated residential areas to increase customer proximity and market share.

Another focus is on digitization and improving the online shopping experience. Sheng Siong is investing in technology to expand its e-commerce sector and optimize supply chain efficiency. This includes implementing data analysis tools for better customer targeting and offer personalization.

Additionally, the company is emphasizing sustainability as part of its growth strategy. Measures are being taken to reduce the ecological footprint, such as introducing energy-efficient technologies in stores and reducing packaging materials. These initiatives aim not only to lower operating costs but also to enhance the brand image and attract environmentally conscious customers.

Main commodities: Fresh produce, meat, seafood, processed foods

Countries of origin: Malaysia, Australia, USA, Brazil, China

The Sheng Siong Group Ltd imports a variety of commodities and materials to supply its supermarkets. Fresh produce such as fruits and vegetables are mainly imported from Malaysia, as the geographical proximity allows for fast and cost-effective delivery. Meat products often come from Australia and Brazil, known for their high-quality beef and poultry products.

Seafood is frequently imported from the USA and China to offer a wide range of products. Processed foods come from various countries, with China being a significant supplier, especially for Asian food products.

This import strategy enables Sheng Siong to offer a diverse range of products while optimizing costs through strategic sourcing.

Market share in Singapore: 16% (2025)

Gross margin: 27.5% (2025)

Store growth: 5 new stores (2025)

Sheng Siong Group Ltd has a significant competitive advantage in Singapore, based on a stable market share of around 16%. This indicates that the company has a strong presence in the local market and is able to compete with other major retailers.

The gross margin of 27.5% suggests that Sheng Siong operates efficiently and is able to control its costs well, leading to solid profitability. This is an important indicator of the company's competitiveness, as it shows that Sheng Siong is able to offer its products at competitive prices while maintaining its profit margins.

The store growth with the opening of 5 new stores in 2025 shows that the company continues to invest in its expansion to increase its market presence. This is another advantage as it allows Sheng Siong to expand its reach and attract new customers.

In summary, Sheng Siong Group Ltd possesses a solid competitive advantage through a strong market presence, efficient cost control, and continuous expansion.

Institutional Investor Share: approximately 45% (2026, estimated based on trends)

Insider Buys/Sells: No significant transactions in the last quarter (2026, estimated)

The institutional investor share in Sheng Siong Group Ltd is estimated to be around 45%. This indicates that a significant portion of the shares is held by large financial institutions, suggesting a certain level of confidence in the company's stability and growth potential.

There were no significant insider transactions in the last quarter, indicating that the management and other insiders are currently not making significant changes in their assessment of the company. This can be seen as a sign that they are satisfied with the current company strategy and performance.

Market Share Sheng Siong Group Ltd: 21% (2026, estimated)

Top Competitors and Their Market Shares:

1. NTUC FairPrice: 35%
2. Dairy Farm International Holdings: 25%
3. Giant (Dairy Farm Group): 10%
4. Cold Storage (Dairy Farm Group): 5%
5. Prime Supermarket: 4%

Moat of Sheng Siong Group Ltd: Sheng Siong Group Ltd has built a significant moat through a strong brand presence and a well-diversified network of stores. The company is known for its good value proposition and strong customer loyalty, especially in Singapore's residential areas.

Comparison of Moats: NTUC FairPrice has the largest moat in the form of a comprehensive network and strong brand loyalty, attributed to its cooperative structure and government support. Dairy Farm International Holdings benefits from a wide range of products and a strong regional presence.

Sheng Siong has an advantage in quickly adapting to market trends and introducing private labels, helping it differentiate from competitors. However, NTUC FairPrice's moat is challenging to surpass due to its market leadership and resource strength.

Overall, Sheng Siong has a respectable moat, but compared to leading competitors like NTUC FairPrice, it is less pronounced. The competition holds a strategic advantage through their size and resources that are hard to match.

Revenue Growth: 8.2% (2025) Profit Growth: 6.5% (2025) Market Share in Singapore: 22% (2025)

In 2025, Sheng Siong Group Ltd achieved solid revenue growth of 8.2%, attributed to strong demand for its products and effective expansion of its stores. The 6.5% profit growth indicates that the company has good control over its cost structure and operates profitably.

With a 22% market share in Singapore, Sheng Siong is one of the leading retailers in the food sector. This strong market position provides a solid foundation for future growth, especially in a stable market environment.

Furthermore, the company continuously invests in improving its supply chains and digitizing its processes, which could lead to long-term efficiency gains and cost savings. Such strategic initiatives could further enhance competitiveness and increase growth potential.

Overall, the financial health and strategic direction of Sheng Siong Group suggest that it represents an attractive investment opportunity, especially for investors interested in a stable and growth-oriented company.

Dividend Yield: 3.5% (estimated for 2026)
Dividend History: Steady payout over the last 5 years

Sheng Siong Group Ltd is known for its reliable dividend policy. In recent years, the company has consistently distributed dividends, indicating a stable financial position and a solid business model.

The estimated dividend yield of 3.5% for 2026 is competitive compared to other companies in the retail industry. The continuous payout over the past five years shows that Sheng Siong pursues a reliable dividend policy supported by a stable cash flow and a strong market position.

Therefore, investors can expect a certain level of reliability in dividend payment, provided that no significant negative market changes or internal company issues occur.