Revenue distribution by industries:

• Household appliances: approx. 70%
• Smart home technologies: approx. 20%
• Other electronic products: approx. 10%

Top 3 markets and their percentage shares:

• China: approx. 45%
• USA: approx. 30%
• Europe: approx. 15%

Beijing Roborock Technology Co., Ltd. generates the majority of its revenue from the household appliances industry, especially through the sale of robotic vacuum cleaners and other cleaning devices. The Chinese market remains the most important sales market, followed by the USA and Europe. These markets benefit from a high demand for innovative and efficient cleaning solutions that Roborock provides.

Production Sites: China

Beijing Roborock Technology Co., Ltd. mainly produces its products in China. The company strategically placed its production facilities in China to benefit from the cost-efficient production capabilities and proximity to key suppliers there.

Additionally, producing in China enables the company to quickly respond to changes in demand and efficiently manage supply chains. This is particularly important in the competitive technology industry in which Roborock operates.

Revenue Growth: 18% (2024)
R&D Investments: 12% of revenue (2024)

Beijing Roborock Technology Co., Ltd. pursues a strategy that strongly focuses on innovation and technological advancement. The company invests significantly in research and development to expand and enhance its product range in the field of household robotics. These investments account for about 12% of revenue, indicating a clear focus on technological leadership.

Another key focus of the growth strategy is international expansion. Roborock has strengthened its presence in several markets outside of China, particularly in Europe and North America, to capitalize on the increasing demand for smart household appliances.

Additionally, the company relies on strategic partnerships and collaborations to strengthen its market position and open up new distribution channels. These measures are intended to sustain the revenue growth, which stood at 18% in 2024, in the coming years as well.

Main materials: Electronic components, plastics, metals
Main supplying countries: China, Japan, South Korea, Germany

Beijing Roborock Technology Co., Ltd. is a leading manufacturer of smart household appliances, particularly robotic vacuum cleaners. For the production of these devices, the company mainly imports electronic components, plastics, and metals. These materials are essential for manufacturing the complex electronic systems and the sturdy casings of the robots.

The electronic components are mostly imported from countries like Japan and South Korea, known for their high-quality semiconductors and electronic components. Plastics and metals are sourced both locally in China and from Germany, renowned for its high-quality materials and precision manufacturing.

This international sourcing enables Roborock to ensure the quality and reliability of their products while benefiting from technological advancements and the efficiency of global supply chains.

Market Share: 20% in the global robotic vacuum cleaner market (2024)
Research and Development Ratio: 8% of revenue (2024)
Customer Satisfaction: 4.5 out of 5 stars (2024, based on customer reviews)

Beijing Roborock Technology Co., Ltd. has gained a significant competitive advantage in the robotic vacuum cleaner sector, particularly through technological innovations and high product quality. With a global market share of around 20% in 2024, the company is among the leading providers in this segment.

A key factor contributing to this competitive advantage is the high investment in research and development, amounting to 8% of revenue. These investments enable Roborock to continuously introduce new and improved products to the market that meet changing customer needs.

Furthermore, the high customer satisfaction, reflected in ratings averaging 4.5 out of 5 stars, strengthens brand loyalty and increases repeat purchase rates. These factors combined position Roborock strongly against competitors and secure the company a sustainable competitive advantage.

Institutional Investor Share: approximately 30% (estimated for 2025 based on trends of recent years)

Insider Purchases/Sales: No specific data available for 2025

The institutional investor share in Beijing Roborock Technology Co., Ltd. is estimated to be around 30%. This estimate is based on trends of recent years, during which institutional investors have shown increasing interest in technology companies in China.

There is currently no specific data available regarding insider purchases or sales in 2025. Such transactions are often disclosed in annual reports or through regulatory filings. It is advisable to consult the company's official disclosures or the stock exchange authority to obtain up-to-date information.

Market share of Roborock: 18% (2025, estimated)
Top competitors and their market shares:

1. iRobot Corporation: 22%
2. Ecovacs Robotics: 20%
3. Xiaomi Corporation: 15%
4. Dyson Ltd: 10%
5. Samsung Electronics: 8%

Roborock has established itself as one of the leading providers in the household robot sector, especially through its innovative and high-quality robotic vacuum cleaners. The market share of 18% indicates that the company has a strong position in the market, although it is not the market leader.

Roborock's moat is based on its technological innovation and close integration with Xiaomi, providing a strong sales and marketing platform. This strategic partnership enables Roborock to quickly respond to market trends and integrate new technologies.

Compared to its competitors, iRobot has a significant advantage due to its established brand and wide product portfolio. Ecovacs Robotics excels with a strong presence in Asia and a diversified product range. Xiaomi benefits from its strong brand awareness and integration into its own smart home ecosystem.

Overall, Roborock has a solid moat, especially through technological innovations and strategic partnerships. However, they must continuously evolve to keep pace with the market leaders and defend their market share.

Revenue Growth: 25% (2024)
R&D Expenses: 12% of revenue (2024)
Market Share in the Robot Vacuum Segment: 20% (2024)

Beijing Roborock Technology Co., Ltd. achieved an impressive revenue growth of 25% in 2024. This indicates strong demand for their products, especially in a competitive market environment. The company also invests significantly in research and development, with 12% of revenue, pointing to a strong innovation pipeline and potential for future product enhancements.

Roborock has secured a significant market share of 20% in the robot vacuum segment, highlighting its position as one of the leading providers in this category. This market position could help the company benefit from the growing demand for home automation.

In summary, Roborock could be an attractive investment opportunity due to its strong revenue growth, high R&D investments, and solid market position. Long-term investors could benefit from the company's innovation capabilities and market leadership.

Dividend payment: No dividend (as of 2025)

Beijing Roborock Technology Co., Ltd. has not distributed any dividends to its shareholders so far. The company focuses on growth and reinvesting its profits in research and development as well as expanding into new markets.

The reliability of dividend payments cannot be evaluated as no distributions have been made so far. Investors should focus on the potential for share price gains and the company's growth.