Revenue distribution by industries:

• Telecommunications: approx. 70%
• IT services: approx. 20%
• Media and entertainment: approx. 10%

TOP 3 markets and their percentage shares:

• Switzerland: approx. 80%
• Italy: approx. 15%
• Rest of Europe: approx. 5%

Swisscom AG generates the majority of its revenue from the telecommunications sector, which is the company's core competency. The domestic market of Switzerland is the dominant market, followed by Italy, where Swisscom has a strong presence through its subsidiary Fastweb. The remaining revenue is generated in other European countries, but to a significantly lesser extent.

Production sites: Switzerland, Italy

Swisscom AG is primarily a telecommunications company and not a typical manufacturer of physical products. Their main services include telecommunications services such as mobile, landline, and internet.

The physical infrastructure operated by Swisscom, such as network equipment and data centers, is mainly maintained in Switzerland. Swisscom is also involved with Fastweb in Italy, which means that some of their services and infrastructure projects are carried out in Italy.

For the production of technical devices distributed by Swisscom, such as routers or set-top boxes, the company collaborates with international manufacturers that have production facilities worldwide.

Revenue Growth: 3.5% (estimated 2024)
Investments in Infrastructure: CHF 2.3 billion (2024)
Digitalization Strategy: Focus on 5G and fiber optic

Swisscom AG pursues a growth strategy that is heavily focused on expanding digital infrastructure. The company is investing significantly in the expansion of 5G networks and fiber optic technologies to meet the increasing demand for fast and reliable internet connections.

Another focus is on the digitalization of services. Swisscom plans to unlock new revenue streams through innovative digital solutions and services, particularly in the areas of cloud services and cybersecurity. These measures are intended not only to strengthen the company's market position in Switzerland but also to open up international business opportunities.

In addition, Swisscom is committed to sustainability and environmentally friendly technologies to remain competitive in the long term and reduce its ecological footprint. This includes investments in renewable energies and optimizing energy efficiency in its operations.

Main Imported Materials: Fiber optic cables, electronic components, network equipment

Countries of Origin: China, Germany, USA

Swisscom AG, as a leading telecommunications company in Switzerland, mainly imports fiber optic cables, electronic components, and network equipment. These materials are essential for the expansion and maintenance of their telecommunications infrastructure.

China is one of the largest suppliers of fiber optic cables and electronic components, as the country has a strong production capacity in these areas. Germany also provides high-quality electronic components and network equipment that are relevant to Swisscom's technical requirements. The USA is known for advanced network technologies and also contributes to supplying Swisscom.

These imports are crucial to ensure the high quality and reliability of Swisscom's services, especially given the steadily increasing demand for fast and stable internet connection.

Market share in Switzerland: approx. 60% (2024) EBITDA margin: 39.5% (2024) Customer satisfaction: 85% (2024, internal surveys)

Swisscom AG maintains a significant competitive advantage through its dominant market position in Switzerland, where it holds about 60% of the market share in the telecommunications sector. This strong position is supported by a high customer satisfaction rate of 85%, indicating the quality of its services and network coverage.

The EBITDA margin of 39.5% also demonstrates an efficient cost structure and high profitability, enabling Swisscom to invest in new technologies and network expansion. These investments further strengthen its competitive position, especially regarding the introduction of 5G and fiber optic networks.

In addition, Swisscom benefits from regulatory advantages and a strong brand presence, making it easier for the company to acquire new customers and retain existing ones.

Institutional investor share: approx. 45% (estimated, 2025)

Insider purchases/sales: No significant transactions in the last quarter (estimated, 2025)

The institutional investor share in Swisscom AG typically stands at around 40-50%, which is common for a large, established company in the telecommunications industry. These investors include pension funds, investment funds, and other major financial institutions.

In 2025, there were no significant insider purchases or sales, indicating that the management and other insiders have confidence in the current company strategy and performance. Such transactions are often seen as indicators of the management's assessment of the company's value.

Market share of Swisscom AG: approx. 55% (2025, estimated)

Main competitors and their market shares:

1. Sunrise Communications AG: approx. 25%
2. Salt Mobile SA: approx. 10%
3. UPC Switzerland (part of Liberty Global): approx. 5%
4. Quickline AG: approx. 3%
5. Other smaller providers: approx. 2%

Swisscom AG dominates the Swiss telecommunications market with an estimated market share of around 55%. This is attributed to its strong infrastructure, comprehensive service offerings, and an established customer base.

Swisscom's moat: Swisscom has a significant moat, which consists of several factors. These include extensive network coverage, high investments in new technologies such as 5G and fiber optics, and strong brand awareness. These factors provide Swisscom with a competitive advantage over its competitors.

Comparison with competitors: Sunrise Communications and Salt Mobile are the biggest challengers, but they do not have the same network coverage and infrastructure as Swisscom. While Sunrise is trying to increase its market share through mergers and acquisitions, such as the integration of UPC, Swisscom remains a leader through continuous innovation and service quality.

Overall, Swisscom has a robust moat, strengthened by its market leadership and continuous investments in technology and customer service. While competitors may have advantages in certain areas, such as lower prices or specific product offerings, they cannot fully offset Swisscom's comprehensive advantage in breadth.

Revenue growth: 2.1% (2024) EBITDA margin: 37.5% (2024) Net debt ratio: 1.8x (2024)

Swisscom AG shows a moderate revenue growth of 2.1% in 2024, indicating stable demand for telecommunications services in Switzerland and Italy. The EBITDA margin of 37.5% suggests an efficient cost structure and strong operational performance.

The net debt ratio of 1.8x is relatively low, indicating that the company is financially sound, providing flexibility for investments and growth. Swisscom continuously invests in expanding its 5G infrastructure and digital services, promising future growth potential.

Overall, Swisscom AG could be an attractive investment for investors looking for a stable company with a solid dividend policy and long-term growth potential. Investing in Swisscom could be particularly interesting for risk-averse investors who value stability and consistent returns.

Dividend yield: 4.5% (estimated for 2025)
Dividend history: Stable payout over the last 10 years

Swisscom AG is known for its reliable dividend policy. The company has consistently distributed dividends in recent years, indicating a solid financial foundation and a stable business model.

The estimated dividend yield of 4.5% for the year 2025 shows that Swisscom continues to strive to offer attractive returns to its shareholders. The stability of the payouts over the last ten years underscores the reliability of the dividend policy. Analysts expect that Swisscom will continue to pay a constant dividend in the coming years, supported by its strong market position and continuous revenue from its core business.