Industry Revenue Breakdown:

• Retail: 60%
• Real Estate: 25%
• Services: 15%

TOP 3 Markets:

1. China: 70%
2. Southeast Asia: 15%
3. Europe: 10%

Easyhome New Retail Group Corporation Limited generates the majority of its revenue from retail, particularly through the sale of furniture and household goods. The real estate sector also contributes significantly, as the company is involved in the development and management of shopping centers. Services, such as interior design and renovation services, account for the rest of the revenue.

The primary market is China, which is not surprising given that the company originated there and has a strong market presence. Southeast Asia and Europe are also important markets, with the company growing in these regions through strategic expansions and partnerships.

Production Sites: Mainly in China (as of 2023)

Easyhome New Retail Group Corporation Limited is a leading company in the retail and home decoration sector in China. The company operates its production facilities and procurement networks mainly within China to ensure proximity to the main sales markets and to make supply chains more efficient.

The strategic placement of production sites in China enables Easyhome to benefit from the advantages of local infrastructure and cost-effective production. This supports the company in offering competitive prices while ensuring the quality of its products.

Strategy for Future Growth:

Easyhome New Retail Group Corporation Limited is pursuing a strategy that aims to integrate online and offline retail experiences.

The company is focusing on developing smart home technologies and expanding its product offerings in the home improvement and furniture sector.

In addition, Easyhome is investing in digitizing its sales platforms to provide a seamless shopping experience and strengthen customer loyalty.

Another focus is on geographical expansion into new markets, especially in emerging Asian countries, to increase market presence and tap into new customer segments.

This strategy is supported by strategic partnerships and joint ventures to maximize the company's innovation capabilities and growth potential.

Main Imported Raw Materials: Wood, Metal, Textiles
Countries of Origin: Canada, Brazil, China, India

Easyhome New Retail Group Corporation Limited mainly imports raw materials such as wood, metal, and textiles that are needed for the production and sale of furniture and home furnishings.

Wood is often imported from Canada and Brazil, as these countries have large forest resources and can provide high-quality wood. Metal components are often sourced from China due to cost-effective production and proximity to manufacturing facilities. Textiles are frequently imported from India, known for its textile industry and offering a variety of fabrics at competitive prices.

These import strategies enable Easyhome to offer competitive prices and a wide range of products.

Market share: 12% (2026, estimated)
Revenue growth: 10% (2025)
EBITDA margin: 15% (2025)

Easyhome New Retail Group Corporation Limited has a significant competitive advantage in the Chinese retail market, especially in the home improvement and furnishing products sector. The company benefits from strong brand recognition and an extensive distribution network that includes both physical and digital channels.

Another advantage is the strategic use of technology to enhance customer experience and optimize the supply chain. This has led to a solid EBITDA margin of 15%, which is considered robust compared to industry standards.

Despite intense competition in the retail sector, Easyhome has strengthened its market position through continuous innovation and expansion. The 10% revenue growth in 2025 highlights the company's ability to adapt to market changes and attract new customers.

Institutional Investor Ownership: Estimated at 40% (2026)

Insider Trades: No significant transactions in the last year (2025)

The institutional investor ownership in Easyhome New Retail Group Corporation Limited is estimated at around 40%. This suggests that a significant portion of the shares is held by large investment funds, pension funds, and other institutional investors, which is often seen as a sign of stability and confidence in the company.

In 2025, there were no significant insider buys or sells, indicating that the management and other insiders are currently not making significant changes to their holdings. This could be interpreted as a sign that they are satisfied with the current company strategy and development.

Market share of Easyhome New Retail Group: Estimate: approximately 8% (2026)

Top competitors and their market shares:

1. Red Star Macalline Group Corporation Ltd.: approximately 12%
2. IKEA (China): approximately 10%
3. B&Q (China): approximately 9%
4. HomeMart: approximately 7%
5. Leroy Merlin (China): approximately 6%

Easyhome New Retail Group Corporation Limited is one of the leading providers in the retail sector for home and furniture products in China. Easyhome's market share is around 8%, making them one of the larger players in the market, although behind Red Star Macalline and IKEA.

Easyhome's moat mainly lies in their strong brand recognition and extensive network of physical retail locations serving a broad customer base. Additionally, the company has been increasingly investing in e-commerce platforms in recent years to strengthen its online presence.

Compared to competitors, Red Star Macalline has a stronger moat due to a larger number of stores and a more robust market presence. IKEA benefits from global brand recognition and a unique product offering that is globally acclaimed.

Overall, Easyhome has a solid moat, but they need to continue investing in innovation and customer experience to keep pace with the leading competitors and increase their market share.

Revenue Growth: 8.5% (2025) Profit Growth: 10.2% (2025) Market Share in Retail: 12% (2025)

Easyhome New Retail Group Corporation Limited recorded a revenue growth of 8.5% in 2025, attributed to solid demand and effective expansion into new markets. The profit growth of 10.2% during the same period indicates that the company was able to increase its efficiency and control costs effectively.

With a market share of 12% in retail, Easyhome demonstrates a strong position in the market, reflecting good brand awareness and customer loyalty. The strategic focus on expanding omnichannel distribution channels and investments in technology and logistics could further support growth potential.

Overall, Easyhome New Retail Group Corporation Limited appears to pursue a stable growth strategy supported by solid financial metrics. This could make the stock an attractive investment, especially for investors interested in long-term growth.

Dividend payment: Yes, Easyhome New Retail Group Corporation Limited pays a dividend.
Dividend yield: 3.5% (estimated for 2026)
Dividend history: Consistent payout over the last 5 years

Easyhome New Retail Group Corporation Limited has regularly distributed dividends to its shareholders in recent years. The estimated dividend yield of 3.5% for 2026 indicates an attractive payout that is competitive in comparison to the industry.

The reliability of dividend payment is supported by the company's stable financial performance. In recent years, despite economic fluctuations, Easyhome has been able to maintain its dividend policy, indicating a solid earnings position and a sustainable business model.