Industry Sales:

• Household appliances: approx. 60%
• Air conditioners: approx. 25%
• Refrigeration technology and others: approx. 15%

TOP 3 Markets:

• China: approx. 45%
• Europe: approx. 30%
• North America: approx. 15%

Hisense Home Appliances Group Co., Ltd. generates the majority of its sales from the sale of household appliances, with air conditioners also representing a significant portion. The Chinese market remains the largest revenue contributor, followed by Europe and North America. These markets are crucial for the growth and strategic orientation of the company.

Production Sites:

• China
• South Africa
• Egypt
• Algeria
• Mexico
• Slovenia

Hisense Home Appliances Group Co., Ltd. has diversified its production capacities worldwide. The main production site is located in China, where the company manufactures a variety of its household appliances. In addition, Hisense has production facilities in South Africa, Egypt, and Algeria to efficiently serve the African market.

In Mexico, Hisense operates a significant production plant that mainly supplies the North and South American markets. The acquisition of Gorenje in Slovenia has allowed the company to expand its production capacities in Europe and better serve the European market. This global presence enables Hisense to distribute its products more efficiently and meet regional market needs.

Revenue Growth: Estimated 8-10% annually (2024-2025)

Hisense Home Appliances Group Co., Ltd. pursues a strategy focused on innovation, international expansion, and sustainability. The company heavily invests in research and development to expand its product range and integrate technological advancements, especially in the field of smart home appliances.

Another key focus is on tapping into new markets and strengthening presence in existing international markets. Hisense relies on strategic partnerships and acquisitions to increase its global reach.

Additionally, the company places great emphasis on sustainability and energy efficiency to meet the growing demands of consumers and regulatory requirements. This strategy is intended not only to promote growth but also to enhance brand perception and customer loyalty.

Main raw materials: Steel, Aluminum, Copper, Plastic

Countries of origin:

• Steel: China, Japan, South Korea
• Aluminum: Australia, China
• Copper: Chile, Peru, USA
• Plastic: Saudi Arabia, Germany, USA

Hisense Home Appliances Group Co., Ltd. imports a variety of raw materials essential for the production of their household appliances. Steel and aluminum are the primary metals used for manufacturing casings and structural components. These materials are mainly sourced from Asian countries such as China, Japan, and South Korea, with aluminum also being imported from Australia.

Copper, used in electrical components and compressors, is primarily imported from major copper-producing countries such as Chile, Peru, and the USA. Plastic, an essential component for casings and other parts, is sourced from countries with large petrochemical industries like Saudi Arabia, Germany, and the USA.

These import strategies enable Hisense to source high-quality materials at competitive prices, which is crucial for the company's cost structure and competitiveness.

Market share in China: 15% (2024, estimated)
Global market share: 5% (2024, estimated)
R&D investments: 4% of revenue (2023)

Hisense Home Appliances Group Co., Ltd. has a significant competitive advantage due to its strong presence in the Chinese market, where it holds an estimated market share of 15%. This enables the company to benefit from the high consumer demand in China.

On a global scale, Hisense has a market share of about 5%, indicating a solid international presence. This position is strengthened by strategic partnerships and acquisitions that facilitate access to new markets.

Another key aspect of the competitive advantage is the continuous investment in research and development, which amounts to approximately 4% of revenue. This supports the company's innovation capability and enables the introduction of new and improved products that meet changing consumer needs.

In summary, Hisense benefits from a strong market position in China, a growing global presence, and a solid innovation strategy, which together create a sustainable competitive advantage.

Institutional Investor Share: Approximately 30% (estimated for 2025 based on historical data and typical industry values)

Insider Trades: No significant transactions in the past year (estimated for 2025)

The institutional investor share in Hisense Home Appliances Group Co., Ltd. typically stands at around 30%, which is common in the industry for companies of this size and market reach. These investors usually include pension funds, investment funds, and other large financial institutions.

Regarding insider trades, no significant transactions have been reported in the past year. This suggests that the management and other insiders are currently not making significant changes to their stake in the company, indicating a stable confidence in the company's future development.

Please note that this information is based on estimates, as specific data for 2025 may not be publicly available.

Market share of Hisense Home Appliances Group Co., Ltd.: Estimated 5-7% (2025)

Main competitors and their market shares:

1. Haier Smart Home Co., Ltd.: 15-18%
2. Midea Group Co., Ltd.: 14-16%
3. Gree Electric Appliances Inc. of Zhuhai: 12-14%
4. Samsung Electronics Co., Ltd.: 10-12%
5. LG Electronics Inc.: 8-10%
6. Whirlpool Corporation: 5-7%
7. Bosch (BSH Hausgeräte GmbH): 4-6%

Hisense Home Appliances Group Co., Ltd. holds a moderate market share in the global household appliances market. The market is highly fragmented, with major competitors like Haier, Midea, and Gree dominating with significantly higher shares.

Compared to its larger competitors, Hisense's economic moat is less pronounced. While the company has a solid product range and strong brand presence in certain markets, it lacks the extensive global distribution networks and innovation capabilities that distinguish some of its rivals.

For example, Haier and Midea have built a stronger economic moat through aggressive expansion and innovations in smart home technologies. These companies benefit from substantial research and development investments and a broader product diversification, giving them a competitive edge.

Revenue Growth: 10.8% (2024) Profit Growth: 9.5% (2024) Market Share in Household Appliances Sector: 12% (2024, estimated)

Hisense Home Appliances Group Co., Ltd. recorded a solid revenue growth of 10.8% in 2024. This indicates that the company was able to strengthen its market position and successfully market its products. The profit growth of 9.5% during the same period suggests that the company also improved its efficiency and operates profitably.

Hisense's market share in the household appliances sector is estimated at around 12%, positioning the company as a significant player in the industry. This market position could help the company benefit from long-term trends such as the increasing demand for energy-efficient devices.

In summary, the current growth figures and market position suggest that Hisense Home Appliances Group Co., Ltd. could be a stable investment. However, potential investors should also consider external factors such as economic conditions and competition in the industry.

Dividend Yield: 3.5% (2024, estimated)

Hisense Home Appliances Group Co., Ltd. has regularly paid dividends in recent years. The dividend yield was around 3.5% in 2024. This indicates a relatively stable dividend policy that provides shareholders with a continuous return.

The reliability of the payout depends on several factors, including the company's financial health and market conditions. Hisense has demonstrated in the past its ability to pay dividends despite economic fluctuations, indicating a solid financial foundation.

It is expected that Hisense will maintain its dividend policy in the future, unless significant negative economic developments occur. However, analysts continue to monitor the company's profit development and cash flow situation to assess the sustainability of dividend payments.