Revenue distribution by industry:

• Retail: approx. 70%
• E-commerce: approx. 20%
• Services (e.g. logistics, financial services): approx. 10%

Top 3 markets and their percentage shares:

• China: approx. 85%
• Southeast Asia: approx. 10%
• Europe: approx. 5%

Suning.com Co., Ltd. generates the majority of its revenue from retail, particularly through the sale of electronics and household appliances. The e-commerce sector has gained importance in recent years, while services such as logistics and financial services also make a contribution.

Suning's main market is China, which is not surprising given that the company has its roots there and has an extensive network of stores. Southeast Asia and Europe are important international markets, but they have a significantly lower share of revenue compared to China.

Production Sites: Mainly in China

Suning.com Co., Ltd. is a leading retail company in China specializing in the sale of electronics, household appliances, and other consumer goods. The company itself is primarily engaged in retail and does not directly produce the products it sells. Instead, Suning sources its goods from various manufacturers, most of which are based in China.

Therefore, the production facilities for the products sold by Suning are mainly located in China, where many of the major electronics and household appliance manufacturers concentrate their production capacities. This allows Suning to benefit from cost advantages and proximity to manufacturers.

Revenue Growth: Estimated 10% (2025)

Suning.com Co., Ltd. is pursuing a strategy aimed at strengthening its omnichannel presence. The company is heavily investing in integrating online and offline distribution channels to provide a seamless shopping experience. This includes expanding its e-commerce platform as well as modernizing and optimizing its physical stores.

Another focus is on diversifying the product offering. Suning.com is continuously expanding its product categories, especially in the areas of consumer electronics and household appliances, to attract a broader customer base.

Additionally, the company is leveraging strategic partnerships and acquisitions to enhance its market position and integrate new technologies and innovations. These measures are intended to support growth in the coming years and increase the competitiveness of Suning.com in the Chinese market and beyond.

Main Imported Raw Materials/Components: Electronics components, household appliances, consumer goods

Countries of Origin: Japan, South Korea, Germany, USA

Suning.com Co., Ltd. is a leading retail company in China specializing in the sale of electronics and household appliances. The company mainly imports electronics components and household appliances to support its extensive product range.

Japan and South Korea are significant suppliers of electronics components and devices, while Germany is known for its high-quality household appliances. The USA also supplies a variety of consumer goods and technologies. These imports are crucial to meet the demand of Chinese consumers for high-quality products.

Market share in retail: 7% (estimated for 2026)
Online sales growth: 10% (2025)
Number of physical stores: 2,500 (2025)

Suning.com Co., Ltd. has a significant competitive advantage through its omnichannel strategy, which includes both physical stores and a strong online presence. In recent years, the company has increased its online sales by about 10%, indicating a successful integration of e-commerce technologies and logistics solutions.

Another advantage is the wide range of products, ranging from electronics to household appliances. This allows Suning to target a diverse customer base and compete against specialized competitors.

Despite these strengths, Suning operates in a fiercely competitive market, especially against major online platforms like Alibaba and JD.com. The ability to integrate innovative technologies and enhance the customer experience will be crucial to maintaining and expanding its competitive edge.

Institutional Investor Share: Estimated 25-30% (2026)

Insider Buys/Sells: No significant transactions known in the last year

The institutional investor share in Suning.com Co., Ltd. is estimated to be between 25% and 30%. This is typical for large publicly traded companies in China, where both local and international investors are involved.

Regarding insider buys or sells, there have been no significant transactions publicly known in the last year. This could indicate that the management and other insiders are currently not making significant changes to their holdings, which is often interpreted as a sign of stability or satisfaction with the current company strategy.

Market share of Suning.com Co., Ltd.: 8% (estimated for 2026)

Top competitors and their market shares (estimated for 2026):

1. Alibaba Group Holding Ltd.: 25%
2. JD.com, Inc.: 20%
3. Pinduoduo Inc.: 15%
4. Suning.com Co., Ltd.: 8%
5. Vipshop Holdings Ltd.: 7%
6. Gome Retail Holdings Ltd.: 5%
7. Dangdang.com: 3%
8. YHD.com: 2%

Suning.com Co., Ltd. is a significant player in the Chinese retail market, especially in the electronics and home appliances sector. Suning.com's market share is approximately 8%, making them one of the larger but not dominant players.

Suning.com's moat mainly consists of their established physical distribution network and strong brand recognition in China. This gives them an advantage in the omnichannel strategy that integrates both online and offline sales.

Compared to major competitors like Alibaba and JD.com, which have strong e-commerce platforms and extensive logistics networks, Suning.com's moat is less pronounced. Alibaba and JD.com have a significant advantage due to their technological infrastructure and innovation capabilities, allowing them to react faster to market changes and offer a wider range of products.

Overall, Suning.com has a certain strategic advantage through its physical presence and brand recognition, but the moat is less pronounced compared to the leading e-commerce companies.

Revenue Growth: 8.5% (2025) Profit Growth: 5.2% (2025) Market Share in the E-Commerce Sector China: 6.8% (2025)

Suning.com Co., Ltd. recorded a moderate revenue growth of 8.5% in 2025, indicating stable demand in the Chinese e-commerce market. The profit growth of 5.2% shows that despite challenges in retail and competition in the e-commerce sector, the company was able to increase its profitability.

The 6.8% market share in the Chinese e-commerce sector highlights Suning.com's strong position in one of the world's largest markets. This offers potential for further growth, especially if the company continues to enhance its digital transformation and logistics.

However, investors should also consider the company's debt burden and its ability to compete in an intense environment. Long-term investments could benefit from the company's strategic direction and innovation capabilities.

Dividend: No current payout (2026)

Suning.com Co., Ltd. has not paid any dividends in recent years. The company has been in a financial restructuring phase to improve its liquidity and reduce debt. Due to these financial challenges, it is unlikely that Suning.com will pay a dividend in the near future.

The reliability of dividend payments is currently not assured, and investors should focus on other financial metrics and the overall business development.