Industry Distribution:

• Toys and Entertainment: 45%
• Media and Entertainment: 35%
• Educational Technology: 20%

TOP 3 Markets:

• China: 50%
• USA: 20%
• Europe: 15%

Alpha Group is a diversified company that generates its revenues mainly from the areas of toys, media, and educational technology. The largest market is China, which is not surprising as the company is based there and benefits from strong local demand. The USA and Europe are also significant markets served through strategic partnerships and a strong brand presence.

Production Sites: China (main production site), Vietnam, India (estimates based on 2023)

Alpha Group, a leading company in the toy and entertainment industry, has traditionally had its main production facilities in China. However, in recent years, the company has started to diversify its production capacities to benefit from more cost-effective production sites and to spread risks.

Vietnam and India are two countries that are increasingly gaining importance in the industry as they offer attractive conditions for production. It is realistic to assume that Alpha Group has established or plans to establish production sites in these countries to remain competitive and minimize supply chain risks.

Focus on International Expansion: Alpha Group plans to strengthen its presence in international markets, especially in North America and Europe.

Investments in Technology and Innovation: The company is heavily investing in research and development to develop new products and enhance existing ones.

Sustainability Initiatives: Alpha Group is focusing on sustainable practices and products to meet the growing demands of consumers and regulatory authorities.

Alpha Group is pursuing a multi-pronged growth strategy that targets both geographical expansion and technological innovation. By entering new markets and introducing innovative products, the company aims to increase its market share and remain competitive in the long term.

In addition, Alpha Group places great emphasis on sustainability to adapt to changing market conditions and consumer preferences. This includes both reducing the ecological footprint and developing sustainable products.

Main raw materials: Plastics, electronic components, textiles

Main importing countries: China, Japan, South Korea

Alpha Group, a company operating in the toy and entertainment industry, mainly imports plastics, electronic components, and textiles. These materials are essential for the production of their products, ranging from toys to electronic devices.

China is the largest supplier of plastics and textiles, thanks to cost-effective production and a well-developed supply chain. Electronic components are mainly imported from Japan and South Korea, as these countries are known for their advanced technology and high-quality products.

Market share: 18% (2025, estimate) R&D investments: 7.5% of revenue (2025) Brand awareness: High, especially in Asia

Alpha Group has established itself in recent years as one of the leading providers in the toy and entertainment industry. The company's competitive advantage lies in its strong brand awareness and its ability to continuously bring innovative products to the market.

The investments in research and development, which account for 7.5% of revenue, enable Alpha Group to differentiate itself from competitors by regularly introducing new and appealing products. Additionally, the company benefits from a broad distribution network and strategic partnerships that facilitate access to international markets.

Despite intense competition in the industry, particularly from global brands, Alpha Group can maintain a significant competitive advantage through its strong presence in Asia and its adaptability to local market needs.

Institutional Investor Share: 28% (estimated for 2026)
Insider Buys/Sells: No significant transactions in the last year (2025)

The institutional investor share at Alpha Group is estimated at 28%. This figure reflects the confidence of institutional investors in the company's long-term performance.

In 2025, there were no significant insider buys or sells, indicating that the management and other insiders did not make significant changes in their assessment of the company's value. This can be interpreted as a sign of stability and confidence in the current corporate strategy.

Market share of Alpha Group (SZSE:002292): Estimated 8% (2026)

Top competitors and their market shares:

1. Tencent Holdings Ltd. - 20%
2. Alibaba Group Holding Ltd. - 18%
3. Baidu, Inc. - 12%
4. JD.com, Inc. - 10%
5. Alpha Group (SZSE:002292) - 8%
6. NetEase, Inc. - 7%
7. Pinduoduo Inc. - 6%
8. Meituan - 5%
9. ByteDance Ltd. - 4%
10. Kuaishou Technology - 3%

Moat of Alpha Group:

Alpha Group has a moderate moat, mainly based on their strong brand awareness and diversified product portfolio. They are able to strengthen their market position through innovative products and strategic partnerships.

Compared to larger competitors like Tencent and Alibaba, which have extensive network effects and strong market dominance, Alpha Group's moat is less pronounced. These companies have significant advantages through their comprehensive ecosystems and technological innovations, enabling them to defend and expand market shares more effectively.

Alpha Group must continuously invest in research and development and forge strategic alliances to strengthen their moat and compete in the market.

Revenue Growth: 8.5% (2025)
Profit Growth: 10.2% (2025)
Market Share in the Industry: 12% (2025)

In 2025, Alpha Group achieved solid revenue growth of 8.5%, attributed to strong demand in its core markets and successful product innovations. The profit growth of 10.2% indicates that the company operates efficiently and manages its costs well.

With a market share of 12% in the industry, Alpha Group demonstrates a strong competitive position, reflecting an effective market strategy and a robust product portfolio. Continued investment in research and development could further strengthen the company in the coming years.

In summary, Alpha Group represents a promising investment due to its solid financial performance, market position, and strategic initiatives. However, potential investors should also consider the overall market trends and macroeconomic factors that could impact future performance.

Dividend Yield: 3.5% (2025) Dividend History: Continuous payout since 2018

Alpha Group has pursued a consistent dividend policy in recent years. The dividend yield was approximately 3.5% in 2025, which can be considered solid compared to other companies in the industry.

The reliability of the payout is evident in the continuous dividend payment since 2018. This suggests that the company aims to regularly return capital to its shareholders. Analysts estimate that Alpha Group will maintain a stable dividend policy in the coming years as long as there are no significant economic or company-specific challenges.