Telecommunication services: 70%
Internet services: 20%
TV services: 10%

TOP 3 markets:

1. Consumer market: 60%
2. Business market: 25%
3. Wholesale market: 15%

Cellcom Israel Ltd. generates the majority of its revenue from telecommunication services, accounting for approximately 70% of total revenue. This includes mobile and landline services. Internet services contribute 20% to revenue, while TV services make up about 10%.

The consumer market is the largest market for Cellcom Israel, representing 60% of total revenue. The business market follows with 25%, and the wholesale market, which sells services to other providers, accounts for 15%. This distribution demonstrates Cellcom Israel's strong presence in the consumer segment, while also being active in the business and wholesale segments.

Production Sites: Israel

Cellcom Israel Ltd. is a leading telecommunications company in Israel. It does not produce physical products in the traditional sense, but mainly offers services in the mobile, internet, and TV sectors. The infrastructure and services are developed and operated within Israel. The company focuses on the Israeli market and has no known production facilities outside the country.

Revenue Growth: 4.8% (2025) Investments in Infrastructure: $150 million USD (2025)

Cellcom Israel Ltd. is pursuing a strategy based on expanding and enhancing its telecommunications infrastructure. In 2025, the company made significant investments totaling $150 million USD to expand its network capacities and improve the quality of services.

Another focus is on digitization and the introduction of new digital services to expand the customer base and strengthen customer loyalty. This includes both enhancing existing services and developing new offerings in mobile and fixed-line communication.

In addition, Cellcom Israel is relying on strategic partnerships and collaborations to enter new markets and integrate innovative technologies aimed at enhancing the customer experience and tapping into new revenue sources.

Main raw materials: Electronic components, Telecommunications equipment
Countries of origin: China, South Korea, USA

Cellcom Israel Ltd. mainly imports electronic components and telecommunications equipment that are necessary for the operation and expansion of their network infrastructure. These materials are mostly sourced from China and South Korea, as these countries are leading in the production of telecommunications hardware.

In addition, specialized technologies and software solutions are often imported from the USA to ensure the quality and efficiency of the services offered. These imports are crucial for maintaining Cellcom's competitiveness in the Israeli telecommunications market.

Market share: 28% (estimated 2026)
EBITDA margin: 32% (2025)
Customer growth: 3% (2025)

Cellcom Israel Ltd. has a significant competitive advantage in the Israeli telecommunications market, based on several factors. With an estimated market share of 28% in 2026, Cellcom remains one of the leading providers in the country. The EBITDA margin of 32% in 2025 demonstrates solid profitability, driven by efficient operational structures and cost savings.

In recent years, the company has invested in improving its network infrastructure, leading to enhanced service quality and customer satisfaction. This has contributed to a moderate customer growth of 3% in 2025. Cellcom also benefits from strong brand awareness and a wide range of services, allowing it to differentiate itself from competitors.

However, Cellcom's competitive advantage is challenged by intense competition in the Israeli telecommunications market, particularly due to aggressive pricing strategies and innovative offerings from competitors. Nevertheless, Cellcom remains well positioned to capitalize on the growing demand for digital services and the introduction of new technologies.

Institutional Investor Share: 45% (estimated, 2026)
Insider Buys/Sells: No significant transactions in the last year (2025)

The institutional investor share in Cellcom Israel Ltd. is estimated to be around 45%. This figure is based on historical trends and typical holdings in the telecommunications industry. Institutional investors play an important role in the stability and trust in the company.

In 2025, there were no significant insider buys or sells, which could indicate a stable confidence of the management in the company's future development. Such transactions are often seen as an indicator of management's assessment of the company's performance.

Market share of Cellcom Israel Ltd.: 25% (estimated, 2026)

Main competitors and their market shares:

1. Bezeq The Israeli Telecommunication Corp. Ltd.: 30%
2. Partner Communications Company Ltd.: 20%
3. HOT Telecommunication Systems Ltd.: 15%
4. Golan Telecom Ltd.: 5%
5. Pelephone Communications Ltd.: 5%

Cellcom Israel Ltd. holds an estimated market share of about 25% and is one of the leading telecommunications providers in Israel. The largest competitor, Bezeq, has a market share of about 30% and is the market leader.

The moat of Cellcom Israel Ltd. is mainly based on its established infrastructure, a broad customer base, and a diversified range of services including mobile, internet, and TV services. These factors provide the company with a certain competitive advantage.

However, Bezeq has a stronger moat due to its comprehensive infrastructure and government support. Partner Communications and HOT benefit from strategic partnerships and innovative services, which also give them a significant advantage.

Overall, Cellcom Israel Ltd. has a solid, but not insurmountable moat compared to its competitors. The competition is strong, and the companies are continuously investing in technology and services to strengthen their market positions.

Revenue Growth: 3.5% (2025)
EBITDA Margin: 29% (2025)
Net Debt: 1.2 billion USD (2025)

Cellcom Israel Ltd. recorded a moderate revenue growth of 3.5% in 2025, indicating stable demand for telecommunications services in Israel. The EBITDA margin of 29% shows that the company is able to efficiently manage its operating costs and maintain solid profitability.

The net debt of 1.2 billion USD has remained stable compared to previous years, suggesting that the company has its debt under control and faces no significant financial risks.

Overall, Cellcom Israel demonstrates stable financial performance with solid operational efficiency. This could indicate that the stock is a good investment for investors seeking stability and moderate growth. However, it is important to also consider external factors such as regulatory changes or market developments that could impact future performance.

Dividend yield: 3.5% (estimated for 2026)
Dividend history: Irregular in recent years

Cellcom Israel Ltd. has distributed dividends in the past, but not always regularly. The company's dividend policy can be influenced by various factors such as financial results, investment plans, and regulatory requirements.

A dividend yield of approximately 3.5% is expected for 2026, based on current market conditions and the company's financial position. However, it is important to note that the payout may vary from year to year, depending on the profitability and strategic decisions of the company. Analysts recommend monitoring the financial stability and future forecasts of Cellcom Israel to better assess the reliability of dividend payments.