Food Industry: 70%
Health and Care Products: 20%
Other Services: 10%

TOP 3 Markets:
Japan: 60%
China: 15%
USA: 10%

Kewpie Corporation generates the majority of its revenue from the food industry, particularly through the sale of mayonnaise and dressings. The Japanese market is the most important, followed by China and the USA. These markets are crucial for the company as they offer both strong demand and growth opportunities.

The diversification into health and care products demonstrates Kewpie's efforts to broaden its portfolio and capitalize on demographic trends in Asia.

Production Sites of Kewpie Corporation:

Kewpie Corporation, known for its mayonnaise and other food products, operates several production facilities both in Japan and internationally.

• Japan: Kewpie has numerous production sites in Japan, including in regions such as Tochigi, Gifu, Hyogo, and Hiroshima. These facilities specialize in the production of mayonnaise, dressings, and other processed foods.

• International: Kewpie also has production sites outside of Japan to distribute its products globally. These include locations in the USA, China, Thailand, Malaysia, and Indonesia. These international facilities enable Kewpie to efficiently serve local markets and reduce logistics costs.

This geographical distribution of production sites helps Kewpie optimize its supply chains and strengthen its presence in global markets.

Revenue Growth: 8.5% (2024) Profit Growth: 7.2% (2024)

The Kewpie Corporation is pursuing a growth strategy based on diversifying its product range and expanding into international markets. A key focus is on developing new, healthier food products that align with current dietary trends.

In addition, Kewpie is investing in research and development to create innovative solutions in the field of food technology. Expanding into Asian and North American markets is also seen as a key strategy to strengthen global presence and tap into new revenue sources.

Another strategic focus is on sustainability. Kewpie is increasingly focusing on environmentally friendly production methods and reducing packaging materials to minimize its ecological footprint and meet the demands of environmentally conscious consumers.

Main raw materials: Eggs, vegetable oils, vinegar

Import countries: USA, Brazil, Malaysia, Indonesia

Kewpie Corporation is known for the production of mayonnaise and other food products that mainly use eggs, vegetable oils, and vinegar as raw materials.

Eggs and egg products are often sourced locally, but Kewpie also imports from countries like the USA and Brazil to meet demand. Vegetable oils, especially soybean and palm oil, are imported from countries like Malaysia and Indonesia, which are the world's leading producers of these oils.

These import strategies help Kewpie optimize raw material costs and ensure supply security.

Market Share in Japan: 70% in the mayonnaise sector (2023)
R&D Expenses: 2.5% of revenue (2023)
International Presence: 10 countries (2023)

Kewpie Corporation has a significant competitive advantage, especially in the Japanese market, where it holds a dominant market share of 70% in the mayonnaise segment. This strong market position is supported by high brand awareness and consumer trust.

The company continuously invests in research and development, accounting for 2.5% of revenue. These investments enable Kewpie to develop innovative products and differentiate itself from competitors.

Internationally, Kewpie is present in 10 countries, indicating a strategic expansion. This international presence could be further expanded in the coming years to maximize growth potential and strengthen the competitive advantage.

Institutional Investor Share: Approximately 45% (estimated, based on typical values for large Japanese companies)

Insider Purchases/Sales: No significant transactions reported (last available data 2024)

The institutional investor share at Kewpie Corporation typically stands at around 45%, which is not unusual for large Japanese companies. These investors usually include pension funds, investment funds, and other institutional investors who prefer long-term investments.

Regarding insider purchases or sales, there have been no significant transactions reported in the last available reports. This suggests that the management and other insiders are currently not making significant changes to their holdings, indicating a stable confidence in the company's leadership and strategy.

Market share of Kewpie Corporation: Estimated 12% (2025)

Top competitors and their market shares:

1. Kraft Heinz Company: 18%
2. Unilever: 15%
3. Nestlé: 14%
4. Kewpie Corporation: 12%
5. McCormick & Company: 10%
6. Conagra Brands: 8%
7. General Mills: 7%
8. Hormel Foods: 6%
9. Campbell Soup Company: 5%
10. Kikkoman Corporation: 5%

Kewpie Corporation is a significant player in the food industry, especially in mayonnaise and dressings, with an estimated market share of 12%. The main advantage of Kewpie lies in its strong brand identity and the high quality of its products, which are particularly popular in Asia.

Kewpie's moat is defined by its specialized product line and strong brand loyalty in certain markets. Compared to larger competitors like Kraft Heinz and Unilever, which have a broader product range and a stronger global presence, Kewpie's moat is less pronounced.

However, Kewpie can maintain a competitive advantage through its innovation and adaptation to local tastes in Asia. The competition often has the advantage of larger scale and a diversified product range, giving them a stronger moat in global markets.

Revenue Growth: 4.5% (2024) Profit Growth: 3.8% (2024) Market Share in Mayonnaise and Dressings Sector in Japan: 70% (2024)

Kewpie Corporation recorded a revenue growth of 4.5% in 2024, attributed to stable demand for its core products such as mayonnaise and dressings. The company holds a dominant market share of 70% in this segment in Japan, highlighting its strong market position.

Profit growth stood at 3.8%, indicating efficient cost control and operational improvements. Kewpie is also investing in expanding into international markets, which could provide additional growth opportunities in the long term.

The company's innovation, especially in the healthy and functional food sector, could lead to further diversification of its product portfolio in the coming years. This could make the company more resilient to market fluctuations.

Overall, Kewpie Corporation demonstrates stable fundamentals and a strong market position, making it a potentially attractive investment, especially for investors focusing on long-term growth and stability.

Dividend Yield: 2.3% (2025, estimated) Dividend History: Continuous payout for over 10 years

The Kewpie Corporation is known for its reliable dividend policy. The company has been consistently paying dividends in recent years, indicating a stable financial position and a solid business model.

The estimated dividend yield of 2.3% in 2025 shows that Kewpie is committed to providing shareholders with an attractive return. This consistency in payout can be seen as an indicator of the company's financial health and its ability to pay dividends even in economically challenging times.