Revenue distribution by sectors:

• Personal care products: 45%
• Household cleaning products: 30%
• Health products: 25%

TOP 3 markets and their percentage shares:

• Japan: 50%
• South Korea: 20%
• Thailand: 15%

Lion Corporation generates the majority of its revenue from the personal care sector, followed by household cleaning and health products. The Japanese market is the largest, attributed to the strong brand presence and consumer trust in the products.

South Korea and Thailand are also significant markets where Lion Corporation is continuously expanding and increasing its market share through targeted marketing strategies and product adaptations to local needs.

Production sites of Lion Corporation:

Lion Corporation, a leading company in the manufacturing of household and personal care products, operates production facilities mainly in Japan. The key locations include factories in the prefectures of Chiba, Osaka, and Tochigi.

In addition, Lion Corporation has production plants in other Asian countries to meet the demand in these markets. These include sites in Thailand, South Korea, and China.

This geographical distribution enables Lion Corporation to efficiently respond to regional market demands while optimizing production costs.

Revenue Growth: Estimated at 4-5% annually (2026, based on industry trends)

Focus on Sustainability: Lion Corporation has committed to reducing its CO2 emissions by 30% by 2030.

Innovation Strategy: The introduction of new environmentally friendly products and the digitization of distribution channels are at the core.

Lion Corporation pursues a growth strategy that is strongly focused on sustainability and innovation. The company plans to expand its product range with environmentally friendly and sustainable products to meet the increasing consumer demands.

Additionally, Lion is investing in the digitization of its distribution channels to increase efficiency and enhance customer service. These measures are intended not only to promote revenue growth but also to strengthen the company's market position in an increasingly competitive environment.

Through these strategic initiatives, Lion aims to expand its market share both domestically and internationally.

Main raw materials: Palm oil, surfactants, perfume oils

Countries of origin: Malaysia, Indonesia, China

Lion Corporation, a leading company in the household and personal care products sector, mainly imports palm oil, which serves as an essential raw material for the production of soaps and detergents. Malaysia and Indonesia are the main suppliers of this raw material, as they are among the largest producers worldwide.

In addition, Lion Corporation sources surfactants, which are essential for the production of cleaning products, often from China, a significant producer of chemical raw materials. Perfume oils used for the fragrance compositions in their products are also imported from various countries, with China playing an important role.

This import strategy enables Lion Corporation to produce high-quality products at competitive prices by benefiting from global production capacities and costs.

Market share in Japan: 15% (estimated 2026)
Research and development investments: 5% of revenue (2025)
Brand awareness: High

Lion Corporation has a significant competitive advantage in the household and personal care industry, especially in Japan. The company has an estimated market share of 15% in its home market, indicating strong brand awareness and customer loyalty.

Another advantage is the continuous investment in research and development, which accounts for about 5% of revenue. These investments enable Lion Corporation to develop innovative products and adapt to changing consumer trends.

Additionally, the company benefits from high brand awareness, supported by effective marketing strategies and a wide product portfolio. This strengthens its market position and allows it to stand out from competitors.

Institutional Investor Share: Approximately 60% (estimated for 2026 based on trends from 2023)

Insider Buys/Sells: No significant transactions reported (as of 2026)

The institutional investor share in Lion Corporation is estimated to be around 60%, based on trends from recent years. Institutional investors such as pension funds, investment funds, and insurance companies traditionally hold a significant stake in large, established companies like Lion Corporation.

No significant insider buys or sells were reported for the year 2026. This suggests that the management and other insiders are currently not making significant changes to their stake in the company, which could indicate a stable confidence in the company's future development.

Market share of Lion Corporation: 12% (estimated, 2026)

Main competitors and their market shares:

1. Procter & Gamble (P&G): 25%
2. Unilever: 20%
3. Colgate-Palmolive: 15%
4. Henkel: 10%
5. Kao Corporation: 8%
6. Johnson & Johnson: 5%
7. Reckitt Benckiser: 5%

Moat of Lion Corporation:

Lion Corporation has a moderate moat, mainly determined by its strong brand presence in Asia and its innovation in the oral and dental care products sector. The company has secured a competitive advantage through continuous product development and strong regional roots.

However, compared to larger competitors like Procter & Gamble and Unilever, which have global distribution networks and a broader product range, the moat of Lion Corporation is less pronounced. These companies have a stronger competitive advantage due to their size, brand diversity, and global presence.

Lion Corporation could strengthen its moat by advancing its international expansion and investing in research and development to bring innovative products to the market that stand out from the competition.

Revenue Growth: 4.5% (2025)
Profit Growth: 3.8% (2025)
R&D Expenses: 5.2% of revenue (2025)

In 2025, Lion Corporation recorded a revenue growth of 4.5%, indicating stable demand for their body care and household products. The profit growth was 3.8%, attributed to efficient cost control and operational improvements.

The company continuously invests in research and development, with 5.2% of revenue allocated to innovative product developments. This suggests that Lion Corporation aims to strengthen its market position through new and improved products.

Additionally, Lion Corporation has expanded its presence in international markets in recent years, increasing the potential for further growth. The strategic focus on sustainability and environmentally friendly products could also contribute to a positive brand image and long-term customer loyalty.

Overall, Lion Corporation demonstrates solid fundamental data and a strategic orientation aimed at sustainable growth. This could make the stock an attractive investment opportunity, especially for investors interested in long-term growth prospects.

Dividend Yield: 2.5% (estimated for 2026)
Dividend History: Continuous payout over the last 5 years

In recent years, Lion Corporation has pursued a consistent dividend policy, with regular payouts to its shareholders. The dividend yield is estimated to be around 2.5% for 2026, which can be considered moderate compared to other companies in the industry.

The reliability of Lion Corporation's dividend payment is high, as the company has always been able to generate stable profits in the past and partially pass them on to shareholders. This is supported by a solid financial foundation and a strong market position. Analysts expect that Lion Corporation will continue to maintain a reliable dividend policy in the future, provided that no significant economic or company-specific changes occur.