Revenue distribution by sectors:

• Power tools: approx. 85%
• Garden tools: approx. 10%
• Other products: approx. 5%

TOP 3 markets and their percentage shares:

• Europe: approx. 40%
• North America: approx. 30%
• Asia (excluding Japan): approx. 15%

Makita Corporation generates the majority of its revenue from the production and sale of power tools, which are in high demand in both the professional and DIY sectors.

The European market is the largest revenue contributor for Makita, followed by North America, attributed to the strong presence and established distribution channels in these regions. Asia, excluding Japan, also demonstrates a significant market presence, driven by growth in emerging markets.

Production sites of Makita Corporation:

• Japan: Headquarters and several production facilities.
• China: Several factories to meet high demand in Asia.
• USA: Production facilities to supply the North American market.
• Germany: Production site for the European market.
• Brazil: Factory to supply the South American market.
• Thailand: Production site to support the Asian markets.

Makita Corporation has multiple production sites worldwide to efficiently serve its global markets. This strategic distribution allows the company to minimize transportation costs and respond more quickly to regional market demands.

Revenue Growth: Estimate 5-7% annually (2025-2027)

Makita Corporation pursues a strategy focused on innovation and market expansion to secure future growth. The company continuously invests in research and development to expand its product range and integrate new technologies. This includes in particular the development of cordless power tools and environmentally friendly products that align with current market trends.

Furthermore, Makita is focusing on tapping into new markets, especially in Asia and Africa, to strengthen its global presence. Through strategic partnerships and expanding production capacities in these regions, Makita aims to increase its market share.

Another key focus is on improving operational efficiency to optimize cost structure and increase profitability. This is supported by the implementation of modern manufacturing techniques and the digitization of business processes.

Main raw materials: Steel, Aluminum, Plastic

Countries of origin:

• Steel: China, Japan
• Aluminum: Australia, Canada
• Plastic: China, Germany

Makita Corporation, as a leading manufacturer of power tools, imports a variety of raw materials to produce their products. Steel and aluminum are crucial for the housing and mechanical components of the tools. These materials are mainly sourced from China and Japan (steel) as well as Australia and Canada (aluminum) because these countries have significant production capacities and resources.

Plastics used for housing and handles are predominantly imported from China and Germany as these countries have advanced technologies for producing high-quality plastics. The strategic sourcing of these materials from different countries enables Makita to optimize costs and ensure the quality of their products.

Market Share: 15% (estimated for 2025)
R&D Expenses: 5% of revenue (2024)
Brand Awareness: High (based on industry surveys 2024)

Makita Corporation possesses a significant competitive advantage that is composed of several factors. The estimated market share of 15% in 2025 indicates that the company holds a strong position in the global power tools market. This market position is supported by continuous investments in research and development, which account for about 5% of revenue.

Makita's high brand awareness, based on industry surveys, also contributes to their competitive advantage. This awareness enables the company to maintain a loyal customer base and effectively tap into new markets.

Additionally, Makita benefits from a wide range of products and a strong distribution network, which increases the barriers to entry for new competitors. The combination of these factors gives Makita a sustainable competitive advantage in the industry.

Institutional Investor Share: approximately 45% (estimated for 2025 based on historical data)

Insider Purchases/Sales: No significant transactions reported in the last year

The institutional investor share in Makita Corporation traditionally ranges from about 40-50%. These investors include large investment funds and pension funds that pursue long-term investment strategies.

In 2025, no significant insider transactions were reported, which could indicate stable confidence by the management in the company's future development. This could also be a sign that no major internal changes or uncertainties are expected.

Market share of Makita Corporation: 12% (estimated for 2025)

Top competitors and their market shares:

1. Bosch (Robert Bosch GmbH): 18%
2. Stanley Black & Decker: 15%
3. Makita Corporation: 12%
4. Hilti Group: 10%
5. Techtronic Industries (TTI): 9%
6. Hitachi Koki (HiKOKI): 8%
7. Festool (TTS Tooltechnic Systems): 6%
8. Metabo (Koki Holdings): 5%
9. Einhell Germany AG: 4%
10. Ryobi (Part of TTI): 3%

Makita Corporation has a significant moat supported by its strong brand recognition, high product quality, and wide distribution network. Their innovation, especially in the battery technology sector, also contributes to their competitive advantage.

However, some competitors like Bosch and Stanley Black & Decker also have strong moats reinforced by their extensive product range and global presence. Bosch also benefits from its diversification into other industrial sectors, providing additional stability.

Overall, Makita has a solid moat, but the competition is intense, and differentiation opportunities are limited. Continuous innovation and nurturing brand loyalty are crucial to maintaining and expanding the competitive advantage.

Revenue Growth: 8% (estimated 2024)
Profit Growth: 5% (estimated 2024)
Market Share in the Power Tools Sector: 12% (2023)

Makita Corporation has experienced solid revenue growth in recent years, mainly driven by increasing demand for power tools in both the professional and DIY segments. The company has expanded its market share in the power tools sector to around 12%, indicating a strong product range and innovation capabilities.

Investments in research and development, as well as expansion into new markets, particularly in Asia and North America, support the long-term growth potential. Additionally, Makita has expanded its production capacities to meet the growing demand, pointing towards a positive future outlook.

Although profit growth is somewhat more moderate compared to revenue growth, the company's financial stability remains strong, supported by a healthy balance sheet and low debt. This makes Makita a potentially attractive investment for investors interested in a stable and growth-oriented company.

Dividend Yield: Estimate 2.5% - 3.0% (2025)

Dividend History: Continuous payout in recent years

Makita Corporation is known for regularly distributing dividends to its shareholders. The company's dividend policy aims to provide shareholders with a stable return while retaining sufficient funds for investments and growth within the company.

In recent years, Makita has maintained a dividend yield in the range of 2.5% to 3.0%, which is considered reliable compared to other companies in the industry. This stability in dividend policy reflects the company's solid business model and financial health.

The reliability of dividend payment is supported by Makita's strong market position and its ability to generate profits continuously. Analysts expect Makita to continue pursuing a stable dividend policy in the future, provided there are no significant economic or company-specific challenges.