Industry Revenues:

• Watches: 40%
• Electronic Devices: 30%
• Musical Instruments: 20%
• System Equipment: 10%

TOP 3 Markets:

• Japan: 35%
• USA: 25%
• Europe: 20%

Casio Computer Co., Ltd. generates its revenues mainly from four key industries: watches, electronic devices, musical instruments, and system equipment. The largest share of revenues comes from the watches segment, highlighting Casio's strong market position in this area.

Geographically, Japan is the most important market for Casio, followed by the USA and Europe. These markets together account for the majority of revenues and are crucial for the company's growth and strategic direction. Casio benefits from a strong brand presence and a diversified product portfolio in these regions.

Production sites of Casio Computer Co., Ltd.:

Casio Computer Co., Ltd. mainly produces its products in Japan, China, and Thailand.

The company operates several production facilities, with manufacturing in Japan often focusing on high-end products and research. In China and Thailand, mass-produced items are primarily manufactured to benefit from the cost advantages of these locations.

This geographical diversification enables Casio to develop high-quality products as well as to produce cost-effectively.

Revenue Growth: Estimated 4-6% annually (2026 forecast)

Focus Areas: Digital Transformation and Sustainability

Casio Computer Co., Ltd. is increasingly focusing on digital transformation and the development of innovative products to secure future growth. The company is investing in improving its digital platforms and integrating IoT technologies into its product lines to enhance user experience and tap into new markets.

Another key focus is on sustainability. Casio has committed to improving its environmental footprint by introducing energy-efficient production processes and using recyclable materials. These measures are intended not only to reduce operating costs but also to strengthen the brand image and attract new environmentally conscious customers.

Furthermore, Casio plans to expand its presence in emerging markets, particularly in Asia and Africa, where a growing middle class is driving demand for electronic products. These strategic initiatives are intended to help Casio solidify its market position and achieve long-term profitable growth.

Main raw materials: Rare earths, plastics, metals (e.g. aluminum, copper)

Countries of origin: China, Japan, South Korea, Taiwan

Casio Computer Co., Ltd. imports a variety of raw materials needed for the production of their electronic products. This includes rare earths, which are essential for the production of electronic components. These are mainly sourced from China, as the country is one of the largest producers of these materials.

Plastics and metals such as aluminum and copper are also important materials. These are often imported from countries like Japan and South Korea, which have advanced production capacities and a strong supply chain. Taiwan is also an important partner, especially for specialized electronic components.

Casio uses these raw materials to manufacture a variety of products, including watches, calculators, and musical instruments. The dependence on imports from these countries reflects the global interconnectedness of the electronics industry.

Market share in the watch industry: approximately 10% (2025) Research & development expenses: 5% of revenue (2025) Brand awareness: High, especially in the watch and calculator industry

Casio Computer Co., Ltd. has a significant competitive advantage, particularly due to its strong brand awareness and innovation in the watch and calculator industry. The company has built a reputation for high-quality and durable products, leading to high customer loyalty.

Another advantage lies in the continuous investment in research and development, which accounts for about 5% of revenue. This enables Casio to develop innovative products and differentiate itself from the competition. Diversification into various product categories such as musical instruments and projectors also contributes to risk mitigation and the stability of the company.

Despite intense competition in the electronics industry, Casio remains competitive through its strategic positioning and product differentiation. The ability to adapt to market changes and integrate new technologies strengthens the company's long-term competitive advantage.

Institutional Investor Share: 45% (estimated for 2026)

Insider Buys/Sells: No significant transactions reported (as of 2026)

The institutional investor share in Casio Computer Co., Ltd. is estimated to be around 45%. This indicates that almost half of the shares are held by large institutional investors, suggesting a certain level of confidence in the company's stability and growth potential.

Regarding insider transactions, no significant buys or sells by insiders were reported for the year 2026. This could suggest that the company's executives and directors are currently not making significant changes to their holdings, which is often interpreted as a sign of stability and confidence in the current corporate strategy.

Market share of Casio Computer Co., Ltd.: Estimate: 5-7% (2026)

Main competitors and their market shares:

1. Apple Inc.: 25-30%
2. Samsung Electronics Co., Ltd.: 20-25%
3. Garmin Ltd.: 10-12%
4. Fossil Group, Inc.: 8-10%
5. Fitbit (part of Google LLC): 7-9%
6. Casio Computer Co., Ltd.: 5-7%
7. Citizen Watch Co., Ltd.: 4-6%
8. Seiko Holdings Corporation: 3-5%

Casio Computer Co., Ltd. is known for its watches, calculators, and musical instruments. Casio's market share in wearables, especially watches, is relatively low compared to technology giants like Apple and Samsung. These companies dominate the market through their comprehensive ecosystems and technological innovations.

Casio's moat lies in its brand recognition and the longevity of its products, especially in watches and calculators. These attributes build trust among a loyal customer base. However, Apple and Samsung's technological edge, particularly in the integration of smart technologies, is a significant advantage that Casio struggles to catch up with.

Overall, Casio has a certain moat through its niche products and brand strength, but it is less pronounced compared to more technologically advanced competitors like Apple and Samsung. The competition has a stronger moat due to their innovation and market presence.

Revenue Growth: 3.8% (2025) Profit Growth: 5.1% (2025) R&D Expenses: 7.2% of revenue (2025)

Casio Computer Co., Ltd. achieved a moderate revenue growth of 3.8% in 2025, indicating stable demand in its core segments such as watches, musical instruments, and electronic devices. The 5.1% profit growth shows that the company was able to increase its efficiency and control costs.

A significant aspect of Casio's strategy is investing in research and development, which accounts for 7.2% of revenue. These investments are crucial for developing new products and technologies that could support future growth.

Furthermore, Casio has a strong market position in Asia and is continuously expanding into other regions, providing additional growth opportunities. The company's innovation capabilities and its ability to adapt to market changes are positive indicators of its long-term stability.

Overall, Casio could be an attractive investment for investors interested in a stable company with moderate growth and a strong focus on R&D.

Dividend Yield: 2.5% (estimated for 2026)
Dividend History: Regular payouts in recent years

Casio Computer Co., Ltd. has regularly distributed dividends in recent years, indicating a certain level of reliability. The dividend yield is currently around 2.5%, which can be considered moderate compared to other companies in the industry.

The company has a stable financial foundation and solid earning power, suggesting that it can continue its dividend policy in the future. Analysts expect Casio to continue to be able to pay dividends, provided that no significant economic or company-specific challenges arise.