Revenue distribution by industry:

• Automotive sales: approx. 80%
• Financial services: approx. 15%
• Other (e.g. spare parts, services): approx. 5%

TOP 3 markets and their percentage shares:

• USA: approx. 30%
• China: approx. 25%
• Japan: approx. 20%

Nissan Motor Co., Ltd. generates the majority of its revenue from automotive sales, with financial services also making a significant contribution. The US market is the largest single market for Nissan, followed by China and the domestic market of Japan. These markets are crucial for the company as they together account for more than half of the total revenue.

Production sites of Nissan Motor Co., Ltd.:

1. Japan: Nissan has several production facilities in Japan, including plants in Tochigi, Kanagawa, and Kyushu.
2. USA: In the USA, Nissan operates plants in Tennessee and Mississippi.
3. Mexico: Nissan has significant production capacities in Mexico, especially in the Aguascalientes and Cuernavaca plants.
4. China: Nissan produces in China through the joint venture Dongfeng Motor Co., Ltd. with multiple locations.
5. Europe: In Europe, Nissan operates plants in Sunderland, United Kingdom, and in Barcelona, Spain.
6. India: A large plant is located in Chennai, India.
7. Thailand: Nissan has a production facility in Samut Prakan, Thailand.
8. Brazil: A plant in Resende, Brazil, is also among the production sites.

Nissan utilizes a global production network to efficiently manufacture its vehicles and meet the varying regional demand requirements. This network enables the company to serve both local and international markets.

Electrification Goal: 50% of global sales by 2030 Investments in Electrification: 2 trillion yen by 2026 Focus on Core Markets: USA, China, Japan

Nissan Motor Co., Ltd. is pursuing a strategy that heavily emphasizes electrification and technological innovation. The company aims to achieve half of its global sales with electrified vehicles by 2030. To reach this goal, Nissan has announced plans to invest around 2 trillion yen by 2026 in the development of electric vehicles and battery technologies.

In addition, Nissan is focusing on its core markets, particularly the USA, China, and Japan, to increase its market share there. The strategy also includes introducing new models and enhancing the existing vehicle lineup to meet changing customer demands.

Simultaneously, Nissan is leveraging partnerships and alliances, especially within the Renault-Nissan-Mitsubishi Alliance, to harness synergies and enhance efficiency in production and development.

Steel: Mainly from Japan, China, and South Korea.
Aluminum: Imported from Australia, Canada, and the United Arab Emirates.
Copper: Sourced from Chile, Peru, and the USA.
Lithium: Main suppliers are Australia and Chile.
Rubber: Imported from Thailand and Indonesia.

Nissan Motor Co., Ltd. sources a variety of raw materials and materials essential for automobile production. Steel and aluminum are crucial for the body and structure of vehicles, while copper is used in electrical components. Lithium is an essential component for battery production, especially for electric vehicles. Rubber is needed for the manufacturing of tires and other rubber components.

The selection of supplier countries is based on the availability of raw materials, trade relationships, and costs. Nissan aims to diversify its supply chains to minimize risks and improve sustainability.

Global market share: 5.8% (2024)
R&D expenses: $4.5 billion USD (2024)
Vehicle fleet electrification rate: 30% (2024)

Nissan Motor Co., Ltd. has a moderate competitive advantage in the automotive industry. The global market share of 5.8% indicates that Nissan has a significant presence in the global automotive market, although it lags behind leading manufacturers such as Toyota and Volkswagen.

The $4.5 billion USD investment in research and development underscores Nissan's commitment to innovation, especially in the areas of electromobility and autonomous driving. These investments are crucial to keeping pace with the rapid technological advancements in the industry.

The 30% electrification rate of the vehicle fleet shows that Nissan is making progress towards sustainable mobility. This is a key factor in strengthening its competitive advantage in a changing market environment where the demand for environmentally friendly vehicles is increasing.

However, Nissan must continue to invest in technology and market strategies to enhance its position and keep up with the leading competitors.

Institutional Investor Share: Approximately 45% (estimated for 2025 based on historical data)

Insider Buys/Sells: No significant transactions in the past year (estimated)

The institutional investor share at Nissan Motor Co., Ltd. traditionally stands at around 40-50%. These investors include large investment funds, pension funds, and other institutional investors who typically seek long-term holdings.

Regarding insider buys and sells, there have been no significant transactions in the past year that would indicate a change in management or directors' confidence in the company's future development. Such transactions are often seen as indicators of the internal assessment of the company's situation.

Market share of Nissan Motor Co., Ltd.: 5.2% (2025, estimated)

Top competitors and their market shares:

1. Toyota Motor Corporation: 12.5%
2. Volkswagen AG: 10.3%
3. General Motors: 8.7%
4. Ford Motor Company: 6.4%
5. Honda Motor Co., Ltd.: 5.9%
6. Nissan Motor Co., Ltd.: 5.2%
7. Hyundai Motor Company: 4.8%
8. Stellantis N.V.: 4.5%
9. BMW Group: 3.9%
10. Mercedes-Benz Group: 3.7%

Nissan's Moat:

Nissan has a moderate moat, mainly attributed to its innovation in the electric vehicle (EV) sector and its global presence. The company was one of the pioneers in the EV market with the Nissan Leaf, giving it a certain technological edge.

However, other companies, especially Tesla and Toyota, have made significant progress that has diminished Nissan's advantage in the EV segment. Tesla has built a substantial moat through its strong brand identity and technological leadership, while Toyota excels with its hybrid technology and production capabilities.

Nissan must continue to invest in research and development to strengthen its moat and compete against the growing competition. Competition in the automotive sector is intense, and the ability to quickly adapt to market changes will be crucial for long-term success.

Revenue Growth: 5.2% (2024) Profit Growth: 8.1% (2024) R&D Investments: $4.5 billion USD (2024)

Nissan Motor Co., Ltd. recorded a revenue growth of 5.2% in 2024, attributed to a recovery in automotive demand and successful introduction of new models. The profit growth of 8.1% during the same period indicates that the company was able to enhance its efficiency and better control costs.

Investments in research and development amounted to $4.5 billion USD, demonstrating Nissan's continued strong focus on developing new technologies, particularly in the areas of electromobility and autonomous driving. This strategic direction could make the company more competitive in the coming years and secure new market shares.

Overall, Nissan's financial performance and strategic direction suggest that the stock could potentially be a good investment, especially for investors interested in long-term growth. However, it is important to also keep an eye on macroeconomic factors and general market trends.

Dividend Yield: 3.5% (estimated for 2025)
Dividend History: Regular payouts in recent years

Nissan Motor Co., Ltd. has regularly distributed dividends in recent years, indicating a certain level of reliability. The dividend yield is estimated to be around 3.5% for 2025, based on the latest available financial data and payouts.

However, the reliability of dividend payments heavily depends on the company's financial health and market conditions. Economic fluctuations and changes in demand can influence dividend policy in the automotive industry. Nissan has responded to market changes in the past and may continue to do so in the future.