Revenue distribution by industry:

• Automotive production: approx. 80%
• Financial services: approx. 10%
• Other services: approx. 10%

TOP 3 markets:

• Japan: approx. 25%
• Southeast Asia (ASEAN): approx. 40%
• Europe: approx. 15%

Mitsubishi Motors Corporation generates the majority of its revenue from automotive production, with a significant portion also coming from financial services and other services. The largest market for Mitsubishi is the ASEAN region, accounting for about 40% of revenue, followed by Japan at 25% and Europe at 15%. These markets are crucial for the company as they represent the main sales regions for its vehicles.

Production sites of Mitsubishi Motors:

1. Japan: Main production facilities are located in Okazaki, Mizushima, and Kyoto.
2. Thailand: Plant in Laem Chabang, which is considered one of the largest production centers outside of Japan.
3. Indonesia: Production facility in Bekasi.
4. Philippines: Plant in Santa Rosa, Laguna.
5. China: Joint ventures with local partners.
6. Vietnam: Production facility in Binh Duong.

Mitsubishi Motors operates several production sites worldwide to manufacture its vehicles for both the local and international markets. The strategic placement of these plants enables the company to efficiently respond to regional demand and optimize production costs.

Electrification Strategy: 50% of vehicles are to be electric by 2030.
Focus on ASEAN Market: Aim for a market share of over 10% by 2025.
Cost Reduction Measures: Reduce production costs by 20% by 2027.

Mitsubishi Motors Corporation is pursuing a comprehensive electrification strategy to accelerate the transition to more environmentally friendly vehicles. By 2030, the company plans for half of its vehicle lineup to be electrically powered. This includes both fully electric vehicles and plug-in hybrids.

Another focus is on expanding market presence in the ASEAN region. Mitsubishi aims to significantly increase its market share in this region, which is considered both high-growth and strategically important.

Additionally, the company is implementing cost reduction measures to increase efficiency and enhance competitiveness. By optimizing production processes and the supply chain, production costs are targeted to be reduced by 20% by 2027. These measures are intended to help Mitsubishi Motors remain successful in an increasingly competitive market environment.

Main Imported Raw Materials:

• Steel
• Aluminum
• Rare Earths
• Lithium

Countries of Origin:

• Steel: China, South Korea
• Aluminum: Australia, Canada
• Rare Earths: China, USA
• Lithium: Chile, Australia

Mitsubishi Motors Corporation sources a variety of raw materials essential for vehicle production. Steel and aluminum are fundamental materials for the body and other vehicle components. These metals are mainly imported from China, South Korea, Australia, and Canada, as these countries are leading producers with stable supply chains.

Rare earths are crucial for the manufacturing of electronics and batteries, especially in electric vehicles. China and the USA are the main suppliers here, as they have large deposits and developed processing infrastructure.

Lithium, a key component of batteries for electric vehicles, is mainly sourced from Chile and Australia. These countries are among the largest producers globally and offer a reliable supply.

Market Share in Japan: 6.4% (2025)
Global Market Share: 1.2% (2025)
R&D Expenditure: 4.5% of revenue (2025)
Electrification Strategy: 30% of portfolio electric by 2030

Mitsubishi Motors Corporation has a moderate competitive advantage, primarily due to its strong presence in the Asian market, especially in Japan and Southeast Asia. The market share of 6.4% in Japan indicates a solid position in the domestic market, while the global market share of 1.2% points to challenges in international competition.

The company continuously invests in research and development, with 4.5% of revenue allocated to this area. This demonstrates Mitsubishi's commitment to developing innovative technologies to remain competitive in the field of electromobility. The electrification strategy, aiming to make 30% of the portfolio electric by 2030, is a step in the right direction to align with the global sustainability trend.

However, they face intense competition from larger players like Toyota and Nissan, who have greater resources and market shares. To strengthen their competitive advantage, Mitsubishi could benefit from strategic partnerships and alliances to further expand their technological base and market presence.

Institutional Investor Share: 45% (estimated, 2026)
Insider Buys/Sells: No significant transactions in the last year (2026)

The institutional investor share in Mitsubishi Motors Corporation is estimated to be around 45%. This figure reflects the interest of large investors such as pension funds, investment funds, and other institutional investors who typically make long-term investments.

In 2026, there were no significant insider buys or sells, indicating that the management and other insiders are currently not making any significant changes to their holdings. This can be seen as a sign of stability and confidence in the current corporate strategy.

Market share of Mitsubishi Motors: 3.2% (2026, estimated)

Top competitors and their market shares:

1. Toyota Motor Corporation: 10.5%
2. Volkswagen AG: 9.8%
3. Ford Motor Company: 7.6%
4. General Motors: 6.9%
5. Honda Motor Co., Ltd.: 5.4%
6. Hyundai Motor Company: 5.1%
7. Nissan Motor Co., Ltd.: 4.8%
8. Stellantis N.V.: 4.5%
9. BMW AG: 3.7%
10. Mitsubishi Motors Corporation: 3.2%

Moat of Mitsubishi Motors:

Mitsubishi Motors has a moderate moat, mainly due to its strong presence in certain Asian markets and its alliances, especially the Renault-Nissan-Mitsubishi alliance. This alliance allows Mitsubishi to benefit from shared platforms, technologies, and procurement advantages, reducing costs and increasing competitiveness.

Compared to leading companies like Toyota and Volkswagen, which have larger research and development budgets, broader product ranges, and stronger global brands, Mitsubishi's moat is less pronounced. Toyota and Volkswagen have also made significant investments in electric mobility and autonomous driving technologies, giving them a technological edge.

In summary, while Mitsubishi Motors has some strategic advantages, its moat is less deep compared to larger competitors. Competitors often have better conditions to gain market share in the long term due to their innovation capabilities and global reach.

Revenue Growth: 7% (2025) Profit Growth: 5% (2025) R&D Investments: 10% of revenue (2025)

Mitsubishi Motors Corporation recorded a revenue growth of 7% and a profit growth of 5% in 2025. These figures indicate a moderate but stable financial performance. The company also invests 10% of its revenue in research and development, signaling a strategic focus on innovation and future growth.

Investments in R&D could help Mitsubishi Motors to compete in a rapidly changing automotive market, especially in the field of electromobility and sustainable technologies. These factors could lead to improved competitiveness and market position in the long term.

In summary, Mitsubishi Motors appears to be a potentially attractive investment opportunity due to its stable growth figures and strategic investments in R&D, particularly for investors interested in long-term developments.

Dividend Yield: 4.5% (2025)
Dividend History: Consistent payout over the last 5 years

Mitsubishi Motors Corporation has pursued a consistent dividend policy in recent years. The dividend yield was approximately 4.5% in 2025, which is competitive compared to other automotive manufacturers.

The reliability of dividend payments is supported by the company's stable financial performance. Despite challenges in the automotive industry, such as supply chain issues and the transition to electric vehicles, Mitsubishi Motors has maintained its dividend policy. Analysts expect the company to continue distributing dividends in the coming years, provided that no significant economic or industry-specific disruptions occur.