Revenue distribution by industry:

• Musical instruments: approx. 40%
• Audio equipment: approx. 35%
• Electronics and others: approx. 25%

TOP 3 markets and their percentage shares:

• Japan: approx. 30%
• USA: approx. 25%
• Europe: approx. 20%

Yamaha Corporation generates the majority of its revenue from the musical instruments and audio equipment industries. These two segments are the main drivers of the company's growth. The domestic market of Japan remains the largest single market, followed by the USA and Europe, which also make significant contributions to the total revenue.

This distribution demonstrates Yamaha's strong global presence and its ability to operate successfully in various geographical regions. Diversification across different industries and markets helps the company better mitigate economic fluctuations.

Production Sites:

1. Japan: Headquarters and several production facilities.
2. China: Large production capacities for musical instruments and audio equipment.
3. Indonesia: Manufacturing facilities for musical instruments.
4. Malaysia: Production of audio equipment and musical instruments.
5. India: Growing production capacities, especially for the local market.

Yamaha Corporation has several production sites worldwide, strategically located in different countries. The headquarters is located in Japan, where a significant portion of the production takes place. In Asia, particularly in China and Indonesia, Yamaha operates large production plants specialized in the manufacturing of musical instruments and audio equipment. These sites are crucial for supplying both the Asian market and for exports.

Additionally, Yamaha has production facilities in Malaysia and India to meet the growing demand in these regions. The global distribution of production sites enables Yamaha to efficiently respond to market requirements and optimize production costs.

Revenue Growth: 8.5% (2025) Profit Growth: 7.2% (2025)

Yamaha Corporation is pursuing a strategy focused on innovation and expansion into new markets. A key element of this strategy is increased investment in research and development to develop new products in the areas of musical instruments and audio technology.

Furthermore, Yamaha is focusing on digitization and expanding its online distribution platforms to reach a broader customer base. Expansion into emerging markets, particularly in Asia and Africa, is also a key aspect of the growth strategy.

In addition, the company is placing a strong emphasis on sustainability and environmental friendliness, which is an important factor for growth and brand perception in today's world. Yamaha plans to further optimize its production processes to reduce its ecological footprint while increasing efficiency.

Main raw materials: Wood, aluminum, copper, plastics

Countries of origin:

• Wood: Canada, USA, Indonesia
• Aluminum: Australia, China
• Copper: Chile, Peru
• Plastics: China, Germany

Yamaha Corporation, known for its musical instruments and audio equipment, imports a variety of raw materials to ensure the quality of its products. Wood, essential for the production of musical instruments such as pianos and guitars, is mainly sourced from Canada, the USA, and Indonesia to ensure the best sound qualities.

Aluminum and copper, used in electronics and in the production of audio equipment, come from Australia, China, Chile, and Peru. These countries are known for their rich deposits and the high quality of the metals.

Plastics, used in many Yamaha products, are mainly imported from China and Germany, as these countries have advanced technologies for producing high-quality plastics.

Market share in the musical instrument sector: approximately 20% (2025)
Research and development investments: 5% of revenue (2025)
Brand awareness: Very high, globally recognized

Yamaha Corporation has a significant competitive advantage in the field of musical instruments and audio technology. With a market share of around 20% in the musical instrument sector, the company is one of the leading players in this industry. The high brand awareness and global recognition significantly contribute to this advantage.

The company continuously invests in research and development, amounting to about 5% of revenue. These investments enable Yamaha to develop innovative products and differentiate itself from the competition. Additionally, Yamaha benefits from a diversified product portfolio ranging from musical instruments to audio devices and engines, increasing resilience to market fluctuations.

Overall, Yamaha's competitive advantage is strong, supported by a solid brand reputation, continuous innovation, and a wide range of products.

Institutional Investor Share: approximately 60% (estimated for 2026 based on trends)

Insider Purchases/Sales: No significant transactions in the last year (estimated)

The institutional investor share at Yamaha Corporation traditionally stands at around 60%, based on the latest available data and typical trends for companies of this size and industry. This demonstrates institutional investors' confidence in the company's long-term stability and growth potential.

Regarding insider purchases or sales, there have been no significant transactions in the last year that would indicate a substantial change in management or insider confidence. Such activities are often seen as indicators of the company's future performance, but in this case, there appear to be no exceptional movements.

Market Share Yamaha Corporation: Estimate 12% (2026, Musical Instruments Sector)

Main Competitors and their Market Shares:

1. Roland Corporation: 15%
2. Kawai Musical Instruments: 10%
3. Steinway & Sons: 8%
4. Casio Computer Co., Ltd.: 7%
5. Fender Musical Instruments Corporation: 6%

Yamaha Corporation is one of the leading providers in the field of musical instruments and audio equipment. Yamaha's market share in the musical instruments sector is estimated at around 12%, making them one of the largest players in this sector. Roland Corporation leads the market with an estimated share of 15%.

Yamaha's moat lies in its wide range of products, ranging from musical instruments to audio equipment to engines. This diversification allows Yamaha to spread risks and benefit from various market segments. Additionally, Yamaha has strong brand recognition and a long tradition of producing high-quality musical instruments.

Compared to competitors, Yamaha has a significant advantage due to its global presence and the ability to succeed in both the premium and mass market segments. Companies like Steinway & Sons have a strong brand value in the premium segment, but not the same breadth of product offerings as Yamaha.

Overall, Yamaha has a solid moat supported by its brand strength, product diversification, and global reach. However, competition remains strong, especially from specialized providers that dominate in certain niche markets.

Revenue Growth: 8% (2025) Profit Growth: 10% (2025) Market Share in the Musical Instrument Sector: 20% (2025)

In 2025, Yamaha Corporation recorded a revenue growth of 8% and a profit growth of 10%. These positive developments are attributed to the strong demand for musical instruments and audio equipment, in which Yamaha holds a leading market position.

Yamaha continuously invests in research and development to introduce innovative products to the market. This enhances their competitiveness and could promote future growth. Furthermore, the company has expanded its market share in the musical instrument sector to 20%, reinforcing its market leadership.

In the long run, Yamaha could be an attractive investment, especially for investors focusing on sustainable growth and market leadership. The ongoing investments in innovation and strong market position bode well for a positive development in the years to come.

Dividend yield: 2.5% (2025)
Dividend growth: 3% annually (last 3 years)

In recent years, Yamaha Corporation has paid out a consistent dividend, with the dividend yield standing at around 2.5% in 2025. The company has seen an average dividend growth of 3% per year over the last three years.

Yamaha is known for its stable financial performance and has a history of reliable dividend payments. The continuous increase in dividends suggests that the company is committed to providing value to its shareholders. Analysts estimate that Yamaha will also be able to maintain a consistent dividend payout in the coming years, supported by a solid balance sheet and stable revenues.