Revenue distribution by industry:

• Office supplies: 45%
• Furniture and interior design: 35%
• IT solutions and services: 20%

TOP 3 markets and their percentage shares:

• Japan: 60%
• China: 20%
• Southeast Asia: 10%

Kokuyo Co., Ltd. generates the majority of its revenue from the office supplies industry, followed by furniture and interior design. The Japanese market dominates with a 60% share of total revenue, highlighting the company's strong local presence.

China and Southeast Asia are also significant markets, with China representing the second largest market share at 20%. These markets offer growth potential, especially due to the increasing demand for high-quality office products and solutions.

Production sites of Kokuyo Co., Ltd.:

Kokuyo Co., Ltd. mainly produces its products in Japan, but also has production facilities in other Asian countries to meet the demand in these markets. The most significant locations outside of Japan include factories in China and Vietnam.

The company has strategically distributed its production capacities in Asia to optimize production costs and shorten delivery times to its main markets. This geographical diversification enables Kokuyo to flexibly respond to market changes while ensuring the quality and efficiency of its production processes.

Revenue Growth: 8.5% (2025)
Profit Growth: 10.2% (2025)

Kokuyo Co., Ltd. pursues a strategy focused on innovation and expansion into new markets. The company is increasing its investments in digitizing its products and services to meet the changing needs of customers.

Another key focus is on international expansion, particularly in Asian markets where Kokuyo already has a strong presence. Through strategic partnerships and acquisitions, the company plans to further expand its market share.

In addition, Kokuyo is emphasizing sustainability and environmentally friendly products to meet the increasing demands of consumers and regulatory authorities. This strategy is intended not only to promote growth but also to positively influence brand perception.

Main raw materials: Paper, plastic, metal

Import countries: China, Indonesia, Vietnam

Kokuyo Co., Ltd. is a leading company in the manufacturing of office supplies and furniture. The main raw materials the company imports are paper, plastic, and metal. These materials are essential for the production of stationery and office furniture.

China is one of the largest suppliers of plastic and metal components, while Indonesia and Vietnam are important sources of paper. These countries not only offer cost-effective raw materials but also a strategic proximity to Kokuyo's production facilities, reducing logistics costs and making supply chains more efficient.

Market share in Japan: approx. 30% (2026, estimated)
Revenue growth: 5% (2025)
R&D expenses: 3% of revenue (2025)

Kokuyo Co., Ltd. has a significant competitive advantage, especially in the Japanese market, where it holds an estimated market share of about 30%. The company benefits from strong brand awareness and a wide product portfolio that includes both traditional office supplies and innovative solutions.

The 5% revenue growth in 2025 shows that Kokuyo is able to compete in a highly competitive market environment. Another advantage is the continuous investment in research and development, which accounts for about 3% of revenue. This enables the company to develop new products and adapt to changing market conditions.

Furthermore, the geographic diversification in Asian markets strengthens Kokuyo's competitive position, making it less vulnerable to regional market fluctuations.

Institutional Investor Share: approximately 45% (estimated for 2026) Insider Buys/Sells: No significant changes (estimated for 2026)

The institutional investor share in Kokuyo Co., Ltd. typically ranges from 40-50%. These investors are often long-term oriented and contribute to the stability of the stock.

Regarding insider buys or sells, there are no significant transactions indicating a change in strategy or a revised assessment of the company's value by management. This suggests that the management has confidence in the current business strategy and the future development of the company.

Please note that these figures are based on estimates as specific data for 2026 is not available.

Market share of Kokuyo Co., Ltd.: 12% (estimated, 2026)

Top competitors and their market shares:

1. Kokuyo Co., Ltd.: 12%
2. Shachihata Inc.: 10%
3. Pentel Co., Ltd.: 9%
4. Pilot Corporation: 8%
5. Zebra Co., Ltd.: 7%
6. Tombow Pencil Co., Ltd.: 6%
7. Mitsubishi Pencil Co., Ltd.: 5%
8. Plus Corporation: 4%
9. King Jim Co., Ltd.: 3%
10. Max Co., Ltd.: 2%

Moat of Kokuyo Co., Ltd.:

Kokuyo Co., Ltd. has a moderate moat, mainly driven by its strong brand recognition and wide product range in the office supplies and stationery sector. The company benefits from an established distribution network and high customer loyalty in Japan and Asia.

Compared to its competitors, Kokuyo has an advantage through its innovation capabilities and the ability to quickly adapt to market changes. However, the moat is not so deep that it would be insurmountable. Companies like Pilot Corporation and Mitsubishi Pencil Co., Ltd. also have strong brands and continuously invest in research and development to strengthen their market position.

Competition in the industry is intense, and many competitors also have significant strengths, such as specialized product lines or international presence, which represent their own moats. Therefore, it is crucial for Kokuyo to continue investing in innovation and brand strengthening to maintain or expand its market share.

Revenue Growth: 8.2% (2025) Operating Margin: 12.5% (2025) ROE (Return on Equity): 14.3% (2025)

Kokuyo Co., Ltd. recorded a revenue growth of 8.2% in 2025, attributed to successful expansion into new markets and increased demand for their office and stationery products. The operating margin stands at 12.5%, indicating an efficient cost structure and strong operational performance.

The Return on Equity (ROE) of 14.3% demonstrates the company's ability to effectively increase its equity return, which is a positive signal for investors. These metrics suggest that Kokuyo Co., Ltd. has a solid financial foundation and could potentially be a good investment, especially if the company successfully implements its growth strategies.

However, investors should also consider the company's long-term strategic plans and general market conditions to make an informed investment decision.

Dividend Yield: 2.1% (2025) Dividend Growth: 5% annually (last 3 years)

Kokuyo Co., Ltd. has been paying dividends in recent years and demonstrates a stable dividend policy. The dividend yield was 2.1% in 2025, which can be considered moderate compared to other companies in the industry.

The company has recorded an average dividend growth of 5% per year over the last three years. This reliability in payout indicates that Kokuyo Co., Ltd. is committed to continuously providing returns to shareholders. The financial stability and growth potential of the company support this dividend policy.