Industry Sales:

• Hygiene products: approx. 60%
• Cosmetic products: approx. 25%
• Industrial products: approx. 15%

TOP 3 Markets and their percentage shares:

• Japan: approx. 35%
• China: approx. 25%
• Southeast Asia: approx. 20%

Unicharm Corporation generates the majority of its revenue from the production and sale of hygiene products, including diapers, feminine hygiene products, and incontinence products. The Japanese market remains the largest single market, followed by China, where the company benefits from the growing middle class and increasing demand for high-quality hygiene products. Southeast Asia is also a significant market, as the region experiences rapid population growth and increasing urbanization, further driving demand for Unicharm's products.

Production Sites: Japan, China, Thailand, Indonesia, Vietnam, India, Saudi Arabia, Brazil

Unicharm Corporation is a globally operating company that produces its products in multiple countries worldwide. The main production sites are located in Asia, especially in Japan, China, and Southeast Asia, to efficiently serve the demand in these markets.

In addition, Unicharm has expanded its production capacities in other regions such as the Middle East and South America to meet local demand and minimize transportation costs. This strategic distribution of production facilities enables the company to flexibly respond to market changes and optimize its supply chains.

Revenue Growth: 8.2% (2024)
Profit Growth: 9.5% (2024)

Unicharm Corporation pursues a strategy focused on innovation and geographical expansion. The company is dedicated to developing new products in the hygiene and personal care sector to meet evolving consumer needs. This includes environmentally friendly and sustainable product lines that address the growing trend towards eco-conscious consumption.

Another key focus is on expanding into emerging markets, particularly in Asia and Africa, where the company sees significant growth potential. Unicharm is investing in local production facilities and distribution channels to increase market penetration and optimize supply chains.

Additionally, Unicharm is increasingly emphasizing digital transformation and e-commerce to enhance its reach and improve direct customer engagement. This involves investments in digital marketing strategies and expanding online sales channels.

Main raw materials: Pulp, superabsorbent, polypropylene

Countries of origin:

• Pulp: USA, Canada, Brazil
• Superabsorbent: Germany, Japan, China
• Polypropylene: Saudi Arabia, South Korea, China

Unicharm Corporation imports a variety of raw materials for the production of their hygiene products. Pulp, essential for the production of diapers and other hygiene items, is mainly sourced from the USA, Canada, and Brazil. These countries are known for their large forestry industries and pulp production.

Superabsorbents, used in diapers and other absorbent products, are mainly imported from Germany, Japan, and China. These countries are leaders in the chemical industry and offer high-quality superabsorbents.

Polypropylene, an important plastic for the production of packaging and nonwoven fabrics, is imported from Saudi Arabia, South Korea, and China. These countries are significant producers of petrochemical products and offer competitive prices for polypropylene.

Market share in Asia: Over 30% (2023)
Research and development investments: 5% of revenue (2023)
Sustainability initiatives: Industry-leading (2023)

Unicharm Corporation has a significant competitive advantage, especially in Asia, where the company holds a market share of over 30%. This is due to their strong brand presence and a wide product portfolio in the hygiene and personal care sectors.

The company continuously invests in research and development, accounting for about 5% of revenue. These investments enable Unicharm to develop innovative products that meet changing consumer needs.

Furthermore, Unicharm is a pioneer in implementing sustainability initiatives, which not only strengthens the brand image but also fosters consumer and investor trust. These factors significantly contribute to their competitive advantage.

Institutional Investor Share: approx. 60% (estimated, based on the latest available data from 2023)

Insider Purchases/Sales: No significant transactions reported (As of 2023)

The institutional investor share in Unicharm Corporation traditionally stands at around 60%, indicating the trust of large investors in the company's long-term stability and growth potential.

Regarding insider transactions, no significant purchases or sales have been reported in the recent reporting periods. This could suggest that the management has confidence in the current corporate strategy and does not anticipate significant changes in the ownership structure.

For more precise and up-to-date information, it would be advisable to consult the latest financial reports or stock exchange announcements.

Market share of Unicharm Corporation: 23% (2025, estimated)

Top competitors and their market shares:

1. Procter & Gamble (P&G): 30%
2. Kimberly-Clark: 25%
3. Unicharm Corporation: 23%
4. Essity: 12%
5. Hengan International: 10%

Moat of Unicharm Corporation:

Unicharm Corporation has a significant moat characterized by its strong brand presence, especially in Asia, and its innovation in product development. The company continuously invests in research and development to expand its product range and adapt to changing consumer needs.

Compared to its competitors, Unicharm has an advantage in regional market leadership in Asia, particularly in Japan and China. This regional strength provides the company with a stable revenue stream and a loyal customer base.

However, companies like Procter & Gamble and Kimberly-Clark also have strong moats supported by their global reach, extensive product lines, and strong brand identities. These companies benefit from economies of scale and broad geographic diversification, giving them an advantage in volatile markets.

In summary, Unicharm has a significant moat, but in certain aspects, such as global reach, it is surpassed by its larger competitors.

Revenue Growth: 8.5% (2024)
Profit Growth: 6.2% (2024)
Market Share in Asia: 30% (2024)

Unicharm Corporation recorded solid revenue growth of 8.5% in 2024, attributed to strong demand for hygiene products and effective expansion in Asian markets. The 6.2% profit growth highlights the company's ability to remain profitable despite rising raw material costs.

The company has further strengthened its market position in Asia, holding a 30% market share, indicating an effective market strategy and product adaptations to local needs. This strong market presence provides Unicharm with a stable foundation for future growth.

Additionally, Unicharm is investing in sustainable product innovations and production methods, which are increasingly important in the industry. This strategic focus could make the company more competitive in the long term and open up new customer segments.

Overall, Unicharm Corporation appears to be a promising investment due to its stable financial performance, strong market position, and strategic investments in sustainability, especially for investors interested in long-term growth.

Dividend Yield: 1.2% (estimated for 2025)
Dividend History: Consistent payout over the last 5 years

Unicharm Corporation has regularly distributed dividends to its shareholders in recent years. The dividend yield is estimated at 1.2% for the year 2025. This shows that the company is committed to providing its shareholders with a stable return.

The reliability of Unicharm's dividend payment is high, as the company has a solid financial foundation and stable cash flow. Over the past five years, Unicharm has consistently paid dividends, indicating a sustainable dividend policy.