Revenue distribution by industry:

• Video games: approx. 75%
• Entertainment (e.g. movies, music): approx. 15%
• Merchandising and others: approx. 10%

TOP 3 markets and their percentage shares:

• Japan: approx. 40%
• North America: approx. 30%
• Europe: approx. 20%

Square Enix generates the majority of its revenue from the video game industry, supported by the strong brand presence of titles such as "Final Fantasy" and "Dragon Quest." The home market of Japan remains the largest single market, followed by North America and Europe, which also make significant contributions to the total revenue. These markets benefit from high demand for digital content and a strong fan base.

Production Sites: Japan, Canada, USA, Europe

Square Enix Holdings Co., Ltd. is a Japanese company known primarily for the development and publication of video games. The main production facilities are located in Japan, where the company is headquartered and operates most of its development studios.

In addition, Square Enix also has studios and production capacities in North America, particularly in Canada and the USA, as well as in Europe. These international locations enable the company to operate globally and respond to different markets and cultural requirements.

This geographical distribution allows Square Enix to benefit from creative talents and technological advancements in various regions.

Revenue Growth: 8.5% (2024) Profit Growth: 6.1% (2024)

Square Enix Holdings Co., Ltd. is pursuing a strategy that focuses heavily on diversifying and expanding its game portfolio. An essential part of this strategy is increased investment in mobile and online games to benefit from the growing markets in Asia and North America.

Additionally, the company is focusing on developing new IPs (Intellectual Properties) and expanding existing franchises to reach a broader audience. Another focus is on utilizing technologies such as Virtual Reality (VR) and Augmented Reality (AR) to provide innovative gaming experiences.

Square Enix also plans to expand its presence in the digital distribution sector to reduce dependence on physical sales and improve margins. These strategic initiatives are intended to keep the company competitive in the coming years and promote growth.

Main Imported Materials: Electronic components, packaging materials, printed matter

Countries of Origin: China, Japan, South Korea, Taiwan

Square Enix Holdings Co., Ltd. is a leading company in the video game industry. For the production of physical game copies and merchandise items, the company imports various materials. Electronic components needed for the manufacturing of game consoles and accessories mainly come from China and Taiwan. Packaging materials and printed matter required for the distribution of physical games are often sourced from Japan and South Korea.

These materials are crucial for the production and distribution of Square Enix's physical products. The choice of supply countries is based on the availability, costs, and quality of the materials.

Market share in the gaming sector: 5% (2024, estimate) Brand awareness: High Rate of innovation: Moderate

Square Enix Holdings Co., Ltd. has a significant competitive advantage through its strong brands such as "Final Fantasy" and "Dragon Quest," which are globally recognized. These brands have a loyal fan base and continuously generate revenue through game sales, merchandise, and media adaptations.

However, this competitive advantage is challenged by intense competition in the gaming sector, especially from major players like Tencent, Sony, and Microsoft. Square Enix must continuously invest in innovations to maintain and expand its market position.

Additionally, the company has strengthened its competitiveness through strategic partnerships and entering new markets such as mobile gaming and cloud gaming. Nevertheless, the pressure remains high to adapt to rapidly changing market trends.

Institutional Investor Share: approximately 60% (estimated for 2025)

Insider Buys/Sells: No significant transactions reported (estimated for 2025)

The institutional investor share in Square Enix Holdings Co., Ltd. is estimated to be around 60%. This is typical for large publicly traded companies where institutional investors such as pension funds, investment funds, and insurance companies hold a significant portion.

There are no significant insider buys or sells known for the year 2025. This suggests that the management and other insiders are currently not making significant changes to their stake in the company, which could indicate a stable confidence in the company's strategy and leadership.

Market share of Square Enix: Estimated around 5% (2025)

Top competitors and their market shares:

1. Tencent Holdings Ltd.: Approximately 15%
2. Sony Interactive Entertainment: Approximately 12%
3. Nintendo Co., Ltd.: Approximately 10%
4. Activision Blizzard, Inc.: Approximately 8%
5. Electronic Arts Inc.: Approximately 7%
6. Ubisoft Entertainment SA: Approximately 6%
7. Square Enix Holdings Co., Ltd.: Approximately 5%
8. Bandai Namco Holdings Inc.: Approximately 4%
9. Take-Two Interactive Software, Inc.: Approximately 3%
10. Capcom Co., Ltd.: Approximately 3%

Moat of Square Enix:

Square Enix has a significant moat, mainly based on its strong brands and franchises such as "Final Fantasy," "Dragon Quest," and "Kingdom Hearts." These franchises have a loyal fan base and consistently generate revenue through game sales, merchandise, and other media.

However, compared to its competitors, Square Enix has a less diversified moat. Companies like Tencent and Sony have broader portfolios and greater financial resources to invest in new technologies and markets. Nintendo also has a strong moat through its iconic characters and innovative hardware.

Overall, Square Enix has a significant but specialized moat supported by its established franchises. However, the competition often has a broader and financially stronger moat, potentially offering them more flexibility and growth opportunities.

Revenue Growth: 8.4% (2024) Net Income Growth: 5.9% (2024) Market Share in the Video Games Sector: 12% (2024)

Square Enix Holdings Co., Ltd. recorded a revenue growth of 8.4% in 2024, attributed to successful game releases and a strong presence in digital distribution. Net income increased by 5.9%, indicating effective cost control and improved operational efficiency.

The company holds a 12% market share in the video games sector, making it one of the significant players in the industry. The strategic focus on digital content and expansion into new markets such as mobile gaming and cloud-based services offer further growth potential.

Overall, Square Enix demonstrates solid financial performance and a strong market position. These factors, along with strategic initiatives, suggest that the stock could be an attractive investment opportunity for investors interested in the long-term development of the gaming industry.

Dividend payment: Yes, Square Enix pays a dividend.
Dividend yield: Approximately 2.1% (2025)
Dividend history: Continuous payment in recent years.

Square Enix Holdings Co., Ltd. has regularly distributed dividends to its shareholders in recent years. The dividend yield of about 2.1% in 2025 shows that the company aims to provide its shareholders with a stable return.

The reliability of the payout can be considered high, as Square Enix has a solid financial position and consistent earnings power. This is supported by the continuous dividend payment in recent years. Analysts expect the company to maintain its dividend policy unless significant economic or company-specific challenges arise.