Industry Sales:

• Consumer Electronics: approx. 70%
• Household Appliances: approx. 20%
• Services and Accessories: approx. 10%

TOP 3 Markets:

• Germany: approx. 35%
• France: approx. 20%
• Spain: approx. 15%

Ceconomy AG generates the majority of its sales from the sale of consumer electronics, followed by household appliances and complementary services. The German market is the largest revenue contributor, attributed to the strong presence of the MediaMarkt and Saturn brands. France and Spain are also significant markets, strengthened by strategic expansion and local adjustments to product offerings.

Production: Ceconomy AG does not produce its own products.

Ceconomy AG is a leading retail company in the consumer electronics industry, mainly operating the brands MediaMarkt and Saturn. As a retail company, Ceconomy focuses on selling electronic products that are produced by various manufacturers worldwide. The company itself is not involved in production, but acts as a retailer that sources products from third-party manufacturers and sells them to end customers.

Revenue Growth: 3.8% (2025) Profit Margin: 2.5% (2025)

Ceconomy AG is pursuing a growth strategy focused on digitization and expanding its e-commerce platforms. The company is increasing its investments in enhancing online presence and integrating omnichannel solutions to optimize the customer experience.

Another key focus is on expanding service offerings, particularly in technical services and consultations. This is intended not only to strengthen customer loyalty but also to tap into additional revenue streams.

In addition, Ceconomy is leveraging strategic partnerships and collaborations to broaden its product portfolio and facilitate access to new markets. These measures are aimed at making the company future-proof in a highly competitive environment.

Important import materials: Electronics components, metals, plastics

Main importing countries: China, South Korea, Vietnam

Ceconomy AG, as the parent company of MediaMarkt and Saturn, mainly imports electronics components needed for the sale of consumer electronics and household appliances. These components include metals such as copper and aluminum, as well as plastics for casings and other parts.

China is the most significant trading partner, as many electronic products and components are manufactured there. South Korea and Vietnam are also important suppliers, especially for specialized electronics and components used in high-quality devices. Dependence on these countries is typical for the electronics industry, which heavily relies on Asian production facilities.

Market share in retail for consumer electronics in Germany: approximately 30% (2025)

Online sales growth: 20% (2025)

Ceconomy AG, as the parent company of MediaMarkt and Saturn, possesses a significant competitive advantage due to its strong market position in retail for consumer electronics in Germany. With a market share of around 30%, the company dominates this sector and benefits from high brand awareness and a wide network of stores.

In recent years, Ceconomy has increasingly invested in digitization and expanding its online business. The online sales growth of 20% in 2025 underscores the successful implementation of this strategy. This enables the company to effectively serve both brick-and-mortar and digital customers.

Additionally, Ceconomy's omnichannel strategy strengthens its competitive advantage by providing customers with seamless shopping experiences across various channels. This combination of strong physical presence and growing online business positions Ceconomy well in the competition, especially against pure online retailers.

Institutional Investor Share: 42% (2026, estimated)

Insider Purchases: No significant purchases in the last year

Insider Sales: Moderate sales worth 1.5 million euros (2025)

The institutional investor share in Ceconomy AG is approximately 42%. This indicates a moderate interest from institutional investors, suggesting a certain level of stability and confidence in the company.

There were no significant insider purchases in the last year, which could indicate that the management does not see significant undervaluation of the stock. However, moderate insider sales worth 1.5 million euros were recorded, which is generally considered a normal part of portfolio adjustments.

Market share of Ceconomy AG: 12% (2026, estimated)

Top competitors and their market shares:

1. Amazon - 30%
2. MediaMarktSaturn Retail Group (part of Ceconomy AG) - 12%
3. Alibaba - 10%
4. Best Buy - 8%
5. Fnac Darty - 6%
6. Currys plc - 5%
7. Euronics - 4%
8. Walmart (electronics department) - 3%
9. Costco (electronics department) - 3%
10. Target (electronics department) - 2%

Moat analysis:

Ceconomy AG, especially through its subsidiary MediaMarktSaturn, has a significant moat in the form of a strong brand presence and an extensive store network in Europe. This enables high customer loyalty and a strong negotiating position with suppliers.

However, compared to Amazon and Alibaba, the moat is less pronounced, as these companies have a significant competitive advantage due to their global reach, technological innovations, and comprehensive online platforms. Amazon, with its dominant online marketplace and efficient logistics network, is the strongest competitor.

Best Buy and Fnac Darty also have solid moats through specialized services and strong customer orientation, especially in their home markets. Nevertheless, competition in the electronics sector is intense, and Ceconomy must continuously invest in digital transformation and customer experiences to maintain and expand its market position.

Revenue Growth: 3.5% (2025) EBITDA Margin: 4.2% (2025) Market Share in Europe: 12% (2025)

Ceconomy AG, as the parent company of MediaMarkt and Saturn, recorded a revenue growth of 3.5% in 2025. This indicates a moderate increase, attributed to the stabilization of the European retail market and adaptation to the e-commerce trend.

The EBITDA margin of 4.2% suggests solid operational efficiency, although there is still room for improvement compared to industry leaders. In recent years, Ceconomy has invested in digitization and omnichannel strategies to capture a growing online market share and enhance the customer experience.

With a market share of 12% in Europe, Ceconomy remains a significant player in the electronics retail sector. Strategic initiatives for cost control and a focus on higher-margin products could lead to long-term profitability improvement.

Overall, Ceconomy stock could be of interest to investors who believe in continuous enhancement of operational efficiency and successful implementation of digital transformation. However, risks exist due to intense competition and rapidly changing consumer preferences.

Dividend Yield: 3.5% (estimated for 2026)
Dividend History: Stable payouts over the last 3 years

Ceconomy AG has pursued a consistent dividend policy in recent years. The dividend yield is currently around 3.5%, which can be considered attractive compared to other companies in the industry.

The reliability of the payout is supported by the company's stable financial position. Despite economic challenges in recent years, Ceconomy has consistently paid dividends, indicating solid profitability and good management. Analysts expect the company to continue to pay dividends at a similar level in the coming years.