Revenue distribution by industry:

• Material Handling Solutions: approx. 70%
• Industrial Trucks & Services: approx. 30%

TOP 3 markets:

1. Europe: approx. 50%
2. North America: approx. 25%
3. Asia: approx. 15%

The KION GROUP AG generates the majority of its revenue from the Material Handling Solutions industry, which accounts for about 70% of total income. This segment includes solutions for warehouse and material flow technology, which are in high demand worldwide.

In terms of the geographical distribution of revenue, Europe is the largest market for KION, followed by North America and Asia. These markets are crucial for the company as they offer both a high demand for logistics solutions and a strong industrial base.

Production sites of KION GROUP AG:

1. Germany: KION GROUP AG has several production facilities in Germany, including in Aschaffenburg and Hamburg.

2. France: Another significant location is in France.

3. China: In China, the company operates one of the largest production sites in Xiamen.

4. USA: KION also has production capacities in the United States.

5. India: There is also a plant in Pune, India.

KION GROUP AG is a globally operating manufacturer of forklifts and warehouse technology. With its globally distributed production sites, the company can efficiently respond to regional market requirements and optimize its logistics.

Revenue growth: 8.5% (2024) Investments in research and development: 300 million euros (2024)

KION GROUP AG is pursuing a growth strategy focused on the digitization and automation of logistics solutions. The company is investing significantly in research and development to offer innovative products and services that meet the evolving requirements of Industry 4.0.

Another focus is on geographical expansion, particularly in Asian markets where strong growth potential is seen. KION plans to expand its production capacities in these regions to more efficiently serve local demand.

In addition, KION is relying on strategic partnerships and acquisitions to expand its product portfolio and strengthen its market position. This allows the company to leverage synergies and integrate new technologies more quickly.

Main raw materials: Steel, aluminum, electronic components

Countries of origin:

• Steel: Germany, China
• Aluminum: Russia, Norway
• Electronic components: China, Japan, South Korea

The KION GROUP AG, as one of the world's leading providers of forklifts and warehouse technology, heavily relies on the import of raw materials and components. Steel and aluminum are the primary metals needed for the production of their products.

Steel is mainly sourced from Germany and China, as these countries have strong steel production capabilities. Aluminum imports primarily come from Russia and Norway, known for their aluminum production.

Electronic components, essential for the advanced technological solutions of the KION GROUP AG, are mainly imported from Asian countries such as China, Japan, and South Korea, which are leaders in electronics manufacturing.

These international sources enable the KION GROUP AG to offer high-quality products at competitive prices.

Market share in Europe: 30% (2024)

Research & Development expenses: 3.5% of revenue (2024)

EBIT margin: 8.5% (2024)

The KION GROUP AG has a significant competitive advantage, especially in Europe, where it holds a market share of approximately 30%. This is due to its strong market presence and wide range of products in the forklift and warehouse technology sector.

The company continuously invests in research and development, allocating 3.5% of its revenue to this area. These investments support the development of innovative products and technologies that help KION stand out from the competition.

Additionally, the KION GROUP AG maintains a solid EBIT margin of 8.5%, indicating efficient operations and strong cost control. These factors contribute to the company's ability to maintain and further expand its market position.

Institutional Investor Share: approximately 70% (2025, estimated)

Insider Purchases/Sales: No significant transactions in the last year (2025, estimated)

The institutional investor share in KION GROUP AG is typically around 70%. This reflects the confidence of large institutional investors in the company's long-term strategy and market position.

In 2025, there were no significant insider purchases or sales, indicating a stable assessment of the company's value by management and other insiders. This stability can be seen as a positive sign of management's confidence in the company's future development.

Market share KION GROUP AG: 12% (2025, estimated)

Top competitors and their market shares:

1. Toyota Industries Corporation: 22%
2. Jungheinrich AG: 15%
3. Crown Equipment Corporation: 10%
4. Hyster-Yale Materials Handling, Inc.: 8%
5. Mitsubishi Logisnext Co., Ltd.: 7%
6. KION GROUP AG: 12%
7. Anhui Heli Co., Ltd.: 6%
8. Komatsu Ltd.: 5%
9. Hangcha Group Co., Ltd.: 4%
10. Doosan Corporation: 3%

Economic moat of KION GROUP AG:

KION GROUP AG has a moderate economic moat stemming from its strong market position in Europe and its wide range of products in the field of material handling equipment. It has gained an advantage through strategic acquisitions and a strong presence in emerging markets. Additionally, KION benefits from a well-established service and distribution network.

However, compared to Toyota Industries, the market leader, KION's economic moat is less pronounced. Toyota has a larger global reach and stronger brand recognition. Jungheinrich, as a direct European competitor, also has a strong economic moat due to its innovation and technological leadership in the automation and digitalization of logistics solutions.

Overall, KION has a significant advantage in the European market, but the global competition is intense, and competitors have stronger economic moats in certain areas.

Revenue Growth: 8% (2024 compared to 2023)
EBIT Margin: 7.5% (2024)
Market Share in the Area of Material Handling Equipment: 15% (2024)

In 2024, KION GROUP AG achieved a revenue growth of 8%, driven by strong demand for automation solutions and material handling equipment. The EBIT margin of 7.5% demonstrates solid profitability, supported by efficiency improvements and cost reduction measures.

The 15% market share in the area of material handling equipment highlights KION's strong position in a competitive market. The company benefits from increasing automation in the logistics industry and rising demand for efficient material flow solutions.

In the long term, KION could benefit from the ongoing digitalization and automation in the logistics industry. Investments in research and development as well as strategic partnerships could further promote growth. Therefore, the stock could be attractive for long-term oriented investors who wish to participate in the development of logistics technology.

Dividend Yield: 3.5% (estimated for 2025)
Dividend History: Continuous payout in recent years

In recent years, KION GROUP AG has regularly distributed dividends to its shareholders. The company's dividend policy aims to provide shareholders with an attractive return while retaining sufficient funds for investments and growth within the company.

A dividend yield of approximately 3.5% is expected for the year 2025, based on current market conditions and the company's financial results. The reliability of the payout can be considered high, as KION has also paid dividends in economically challenging times in the past.

The stability of the dividend is supported by the company's solid financial foundation and strategic orientation, which focuses on long-term growth and efficiency improvements.