Revenue distribution by sectors:

• Sportswear: 45%
• Athletic shoes: 40%
• Accessories: 15%

TOP 3 markets and their percentage shares:

• USA: 30%
• China: 25%
• Germany: 15%

PUMA SE generates the majority of its revenue from the sportswear and athletic shoe sectors. These two sectors together account for 85% of the total revenue, with accessories making up a smaller but still significant share of 15%.

The USA is the largest market for PUMA, followed by China and Germany. These three markets together account for 70% of the total revenue, highlighting the strategic importance of these regions for the company. PUMA benefits from a strong brand presence and a growing interest in sportswear and leisurewear in these markets.

Main production countries: Vietnam, China, Bangladesh, Indonesia

PUMA SE produces the majority of its products in Asia, with Vietnam and China being the most important production locations. These countries offer cost-effective production opportunities and have an established infrastructure for the manufacturing of textiles and shoes.

In addition to Vietnam and China, PUMA also has production facilities in Bangladesh and Indonesia to diversify production capacities and minimize risks. This strategy enables PUMA to flexibly respond to market changes and streamline supply chains efficiently.

Revenue Growth: 10% (2024, estimated)
Investments in Sustainability: 150 million euros (2024, estimated)

PUMA SE pursues a growth strategy based on several pillars. A central focus is on expanding the product portfolio, especially in the area of sustainable and environmentally friendly products. The company has committed to making significant investments of approximately 150 million euros in sustainable materials and production processes by 2025.

Furthermore, PUMA plans to strengthen its market presence in Asia and North America to capitalize on the increasing demand in these regions. This includes both opening new retail stores and expanding e-commerce platforms.

Another strategic focus is on digitization and leveraging data analytics to enhance customer loyalty and provide personalized shopping experiences. PUMA also relies on strategic partnerships and sports sponsorships to increase brand awareness and reach new target groups.

Main raw materials: Cotton, leather, synthetic materials, rubber

Import countries:

• Cotton: India, USA, China
• Leather: Brazil, Italy, Argentina
• Synthetic materials: China, Vietnam, Indonesia
• Rubber: Thailand, Indonesia, Malaysia

PUMA SE sources a variety of raw materials to manufacture their sportswear, shoes, and accessories. Cotton is mainly imported from India, the USA, and China, as these countries are among the largest cotton producers in the world. Leather is sourced from Brazil, Italy, and Argentina, with Brazil being one of the largest exporters of bovine leather.

Synthetic materials, essential for the production of sportswear and shoes, mainly come from Asian countries such as China, Vietnam, and Indonesia, which have well-developed production capacities for such materials. Rubber, a key component for shoe soles, is predominantly imported from Thailand, Indonesia, and Malaysia, as these countries are leading in rubber production.

Market share: 8% (estimated 2025) Revenue growth: 10% (2024) Gross margin: 47% (2024)

PUMA SE has established itself in recent years as one of the leading players in the global sportswear market. With an estimated market share of 8% in 2025, the company positions itself behind the industry leaders, but with solid growth potential.

The revenue growth of 10% in 2024 shows that PUMA is able to expand its market presence, attributed to successful product diversification and effective marketing strategies. The gross margin of 47% highlights the company's ability to control costs while still offering competitive prices.

PUMA's competitive advantage lies in its strong brand identity, innovation in product development, and strategic partnerships, especially in sports sponsorship. These factors enable the company to compete and continue growing in a fiercely competitive market.

Institutional Investor Share: approximately 70% (estimated 2025)
Insider Buys/Sells: No significant transactions in the last quarter (estimated 2025)

The institutional investor share at PUMA SE typically stands at around 70%. This demonstrates the confidence of large investors in the company's long-term strategy and growth potential.

Regarding insider buys or sells, there were no significant transactions in the last quarter, indicating that the management currently does not anticipate any major changes in the company's valuation.

These estimates are based on historical trends and typical investor behavior in the industry.

Market share of PUMA SE: Estimate 6% (2025)

Top competitors and their market shares:

1. Nike, Inc.: Estimate 27% (2025)
2. Adidas AG: Estimate 20% (2025)
3. Under Armour, Inc.: Estimate 5% (2025)
4. Skechers USA, Inc.: Estimate 4% (2025)
5. New Balance: Estimate 3% (2025)

PUMA SE holds a market share of approximately 6% in the global sporting goods market. The biggest competitor is Nike, followed by Adidas. These two companies dominate the market and have significant resources and brand recognition, acting as a strong moat.

PUMA has secured a place in the market through innovative products and strategic partnerships, but its moat is less pronounced compared to Nike and Adidas. These two companies benefit from a larger global presence, extensive marketing budgets, and a wider product range.

PUMA's advantage lies in its ability to quickly respond to fashion trends and serve niche markets. However, competition remains intense, and PUMA must continuously invest in innovation and brand strengthening to maintain and expand its position.

Revenue Growth: 10% (2024) Profit Growth: 8% (2024) Market Share in the Sportswear Sector: 7% (2024)

PUMA SE achieved a revenue growth of 10% in 2024, attributed to the successful launch of new products and an increased presence in emerging markets. The company strengthened its market position through strategic partnerships and sponsorship agreements.

The 8% profit growth during the same period indicates that PUMA SE was able to increase its profitability despite rising costs. This is an indicator of efficient cost control and strong operational performance.

With a 7% market share in the global sportswear sector, PUMA SE holds a solid position that could be further expanded through continuous innovation and expansion into new markets. The long-term growth prospects are positive, especially due to the increasing popularity of sportswear and athleisure.

Overall, the financial performance and market position suggest that PUMA SE could be an attractive investment opportunity for investors interested in long-term growth.

Dividend payment: 0.82 EUR per share (2024)

PUMA SE distributed a dividend of 0.82 EUR per share in 2024. This demonstrates a consistent dividend policy aimed at returning a portion of the profits to the shareholders.

The reliability of PUMA SE's dividend payment can be considered stable, as the company has regularly paid dividends in recent years. The financial health and profit development of the company support this distribution policy. Analysts expect PUMA SE to maintain a similar dividend policy in the coming years, unless significant economic challenges arise.