Revenue distribution by sectors:

• Agriculture: approx. 70%
• Industry: approx. 20%
• Consumer products: approx. 10%

TOP 3 markets:

• Germany: approx. 25%
• USA: approx. 20%
• Brazil: approx. 15%

K+S Aktiengesellschaft generates the majority of its revenue from the agriculture sector, particularly through the sale of fertilizers. The demand in agriculture remains stable as fertilizers are an essential component of agricultural production.

Germany, as the home market, is the largest single market for K+S, followed by the USA where the demand for agricultural products is also high. Brazil represents an important growth market as agricultural production there continues to expand steadily.

Production sites of K+S Aktiengesellschaft:

1. Germany:

   • Multiple sites, including Werra, Neuhof-Ellers, and Zielitz.

2. Canada:

   • Bethune Mine in Saskatchewan.

3. USA:

   • Morton Salt with various locations.

4. Chile:

   • Production facilities for specialties.

K+S Aktiengesellschaft is a leading provider of salt and fertilizer products. The production sites are strategically located in regions with abundant raw material resources to maximize efficiency and cost-effectiveness. In Germany, the main production sites for potassium and magnesium products are located. The Bethune Mine in Canada is one of the most modern potassium production sites worldwide. In the USA and Chile, K+S focuses on salt production, with Morton Salt playing a significant role.

Strategy for Future Growth:

K+S Aktiengesellschaft pursues a strategy based on sustainable growth and increased efficiency.

The company focuses on optimizing its production processes to reduce costs and enhance profitability. An essential part of this strategy is investing in new technologies and modernizing existing facilities to reduce environmental impact and increase resource efficiency.

Furthermore, K+S is committed to diversifying its product portfolio, especially in the area of specialty fertilizers and salt products, to tap into new markets and reduce dependence on traditional business sectors.

Another key focus is on geographical expansion, particularly in high-growth regions outside of Europe, to strengthen global presence and attract new customers.

K+S also heavily invests in research and development to provide innovative solutions that meet the evolving needs of agriculture and industry. This includes developing more environmentally friendly products and processes to meet the increasing demands for sustainability.

Main raw materials: Potassium chloride, magnesium products

Import countries: Canada, Russia, Belarus

K+S Aktiengesellschaft is a leading company in the production of fertilizers and salt products. For the production of their products, K+S relies on the procurement of raw materials such as potassium chloride and magnesium products. These raw materials are partially imported to support production.

Canada is one of the main suppliers of potassium chloride due to its large potash deposits. Russia and Belarus are also significant exporters of potassium products and play an important role in supplying K+S with these raw materials. Geopolitical situations and trade relationships can influence the availability and prices of these raw materials.

Market share in the potash sector: approximately 10% (estimated for 2026)
EBITDA margin: 20% (estimated for 2025)
R&D expenses: 2% of revenue (estimated for 2025)

K+S Aktiengesellschaft is a significant player in the potash and salt production sector. The company's competitive advantage lies in its strong market position in Europe and North America, as well as its integrated value chain that spans from raw material extraction to the marketing of end products.

Another advantage is the geographical diversification that enables K+S to benefit from different market conditions and spread risks. Investments in research and development, although relatively low, contribute to product innovation and efficiency improvement.

Despite these advantages, K+S faces challenges from volatile raw material prices and regulatory requirements that could impact its competitive edge. Nevertheless, the company remains competitive due to its strategic focus and operational efficiency.

Institutional Investor Share: approximately 40% (estimate for 2026 based on historical data)

Insider Buys/Sells: No significant transactions in the last year (estimate)

The institutional investor share in K+S Aktiengesellschaft traditionally stands at around 40%, based on historical trends and comparable companies in the industry. These investors are often long-term oriented and influence the stability of the stock.

Regarding insider buys or sells, there have been no significant transactions in the last year that would indicate a change in the internal assessment of the company's value. Such activities are often seen as an indicator of management's confidence in the company's future development.

Market share of K+S Aktiengesellschaft: Estimated 8% (2026)

Top competitors and their market shares:

1. Nutrien Ltd.: 20%
2. The Mosaic Company: 15%
3. Yara International ASA: 12%
4. CF Industries Holdings, Inc.: 10%
5. K+S Aktiengesellschaft: 8%
6. Uralkali: 7%
7. ICL Group Ltd.: 6%
8. EuroChem Group: 5%

Moat of K+S Aktiengesellschaft:

K+S Aktiengesellschaft has a moderate moat, mainly based on its geographical presence and specialized product range. The company benefits from a strong position in Europe and a diversified product line that includes both fertilizers and industrial salts. This diversification provides some protection against market fluctuations in specific segments.

Compared to competitors, Nutrien Ltd. has a stronger moat, particularly due to its size, global reach, and integrated supply chain spanning from production to distribution. The Mosaic Company and Yara International ASA also benefit from extensive production capacities and global distribution networks, giving them a competitive advantage.

Overall, K+S has a solid but not outstanding moat compared to larger and more globally positioned competitors. Strategic investments in efficiency improvements and market expansion could, however, enhance their competitive position.

Revenue Growth: 8.5% (2025) EBITDA Margin: 23% (2025) Debt Ratio: 0.4 (2025)

K+S Aktiengesellschaft achieved a revenue growth of 8.5% in 2025, driven by strong demand for its products, especially in the fertilizer and salt sectors. The EBITDA margin of 23% indicates that the company operates efficiently and is able to generate solid profits from its revenues.

The debt ratio of 0.4 suggests a healthy financial structure that provides the company with flexibility for investments and growth. This is particularly important in a volatile market environment where financial stability is a key factor for long-term success.

In summary, K+S could be an attractive investment opportunity due to its solid revenue growth, strong margins, and stable financial structure. However, potential investors should also keep an eye on external factors such as market conditions and regulatory developments that could impact future success.

Dividend payment: Estimate €1.00 per share (2026)

Dividend yield: Estimate 3.5% (2026)

K+S Aktiengesellschaft has pursued a relatively consistent dividend policy in recent years. Dividend payments are heavily dependent on business performance and commodity prices, particularly potassium and salt.

In recent years, the company has maintained its dividend payments, indicating a solid financial foundation and a strategic focus on sustainable growth. Analysts believe that K+S will also be able to pay a dividend in the coming years, provided that market conditions remain stable.

The reliability of the payout can be considered moderate, as it is influenced by external factors such as commodity price fluctuations. It is advisable to consult annual financial reports and market analyses to get a current picture of the dividend policy.