Revenue distribution by industry:

• Car rental: approx. 70%
• Leasing: approx. 20%
• Carsharing and other mobility services: approx. 10%

TOP 3 markets and their percentage shares:

• Germany: approx. 40%
• USA: approx. 30%
• Spain: approx. 10%

Sixt SE generates the majority of its revenue from car rental, followed by leasing and new mobility services such as carsharing. Germany remains the largest market for Sixt, followed by the USA, where the company has significantly expanded in recent years. Spain is also an important market heavily influenced by tourism. This distribution reflects Sixt's strategy to grow in both traditional and new markets.

Production Sites: No proprietary production facilities

Sixt SE is a mobility service provider and not a manufacturer of physical products. The company is primarily active in the areas of car rental, car sharing, and leasing. Therefore, Sixt SE does not have its own production facilities for physical products. The vehicles offered by Sixt are sourced from various automobile manufacturers.

Revenue Growth: 18.2% (2024) Fleet Expansion: +25% Electric Vehicles (2024)

Sixt SE is pursuing a growth strategy that heavily focuses on digitization and expanding electromobility. The company has significantly invested in expanding its fleet in recent years, particularly in electric vehicles, to meet the increasing demand for sustainable mobility.

Furthermore, Sixt has enhanced its digital platforms to provide customers with a seamless booking experience. This includes integrating new technologies and optimizing mobile applications to increase customer satisfaction and gain new market share.

Another focus is on international expansion, especially in the USA and other high-growth markets, to strengthen global presence and benefit from the growing demand for mobility solutions.

Main imported materials: Vehicles, vehicle parts

Countries of origin: Germany, USA, Japan, South Korea

Sixt SE is mainly active in the car rental sector and therefore imports primarily vehicles and vehicle parts. The vehicles come from various car manufacturers worldwide. Germany is a significant source market, as many European car manufacturers such as BMW, Mercedes-Benz, and Volkswagen are based here.

In addition, Sixt imports vehicles from the USA, Japan, and South Korea, as leading car manufacturers like Ford, Toyota, and Hyundai are based there. This diversification enables Sixt to offer a wide range of vehicle models to meet different customer requirements.

Market share in Germany: 30% (2024)

Fleet size: 250,000 vehicles (2024)

Revenue growth: 10% (2024)

Sixt SE has a significant competitive advantage, especially in the German market, where the company holds a market share of 30%. This strong market position is supported by a large fleet size of 250,000 vehicles, allowing Sixt to flexibly respond to demand and offer a wide range of vehicles.

In 2024, the company experienced a revenue growth of 10%, attributed to successful expansion into international markets and increased demand for mobility solutions. Sixt also benefits from strong brand awareness and a well-established digital booking system that provides customers with a seamless user experience.

Overall, Sixt SE positions itself as a leading provider in the car rental and mobility sector through its innovation and efficient operational processes, further strengthening its competitive advantage.

Institutional Investor Share: approximately 60% (estimated for 2025)

Insider Purchases/Sales: No specific data available (2025)

The institutional investor share at Sixt SE traditionally stands at around 60%, based on the latest available data and typical market trends. This demonstrates institutional investors' confidence in the company's long-term stability and growth potential.

Regarding insider purchases or sales, there are no specific current data for 2025. However, such transactions can be heavily influenced by individual corporate strategies and market developments. It is advisable to regularly check BaFin publications or company announcements to obtain up-to-date information.

Market share of Sixt SE: 20% (estimated, 2025)

Main competitors and their market shares:

1. Enterprise Holdings: 25%
2. Hertz Global Holdings: 18%
3. Avis Budget Group: 15%
4. Europcar Mobility Group: 12%
5. Localiza Rent a Car: 10%

Moat of Sixt SE:

Sixt SE has a significant moat, characterized by several factors. Firstly, Sixt has a strong brand awareness and an established presence in Europe, supported by a wide network of rental stations and high customer satisfaction. Secondly, Sixt has invested in digitization and mobility solutions, giving them a technological advantage.

Compared to competitors, Enterprise Holdings has a larger market share and a strong presence in North America, giving them a geographical advantage. Hertz and Avis Budget Group also benefit from a strong brand presence and an established customer base.

However, Sixt's moat could be challenged by increasing competition in the mobility services sector and by competitors' expansion in Europe. Nevertheless, Sixt remains competitive through its innovation and strategic partnerships.

Revenue Growth: 18% (2024) Profit Growth: 20% (2024) Market Share Increase in Europe: 5% (2024)

Sixt SE recorded strong revenue and profit growth in 2024, attributed to its expansion into new markets and increased demand for mobility solutions. The company expanded its market share in Europe by 5%, indicating a successful strategy of market penetration and customer retention.

Furthermore, Sixt SE is continuously investing in digitalization and fleet modernization, enhancing efficiency and increasing customer satisfaction. These strategic measures could further strengthen the company in the coming years.

Given these positive developments and strong market position, Sixt SE stock could present an attractive investment opportunity. However, investors should also consider general market conditions and potential economic uncertainties.

Dividend yield: 4.2% (2024)

Dividend history: Consistent payout over the last 5 years

Sixt SE has regularly distributed dividends to its shareholders in recent years. The dividend yield was last at 4.2% for the year 2024, indicating an attractive payout policy.

The company has a solid financial foundation and a strong market position, contributing to the reliability of dividend payments. Historically, Sixt SE has also paid dividends in economically challenging times, indicating a certain stability and reliability in payouts.